Joe Gold (born Sidney Gold; March 10, 1922 – July 11, 2004) was an American bodybuilder and businessman. He was the founder of

Gold's Gym Gold's Gym International, Inc. is an American chain of international wikt:co-ed, co-ed fitness centers (commonly referred to as gyms) originally started by Joe Gold in Venice, Los Angeles, Venice Beach, California. Each gym offers a variety of ca ...

and World Gym. He has been credited with being the father of the

bodybuilding Bodybuilding is the practice of Resistance training, progressive resistance exercise to build, control, and develop one's skeletal muscle, muscles via muscle hypertrophy, hypertrophy. An individual who engages in this activity is referred to a ...

and the fitness craze.

Early life

Joe Gold was the youngest of four siblings, Robert Gold (born Ruben Gold), Nathan Gold and Eunice Gold Fiss. His parents, Max Gold (born Abraham Mordechai Goldglejt) and Jennie Gold Glick Sussman (born Zelda Feierman) were both Jewish emigrants having relocated from

Belarus Belarus, officially the Republic of Belarus, is a landlocked country in Eastern Europe. It is bordered by Russia to the east and northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Belarus spans an a ...

Boyle Heights, Los Angeles Boyle Heights is a neighborhood in Los Angeles, California, located east of the Los Angeles River. It is one of the city's most notable and historic Chicano/Mexican American communities, and is home to cultural landmarks like Mariachi Plaza and ...

. Max Gold was the neighborhood junk collector and the family's back yard and garage served as a makeshift junk yard. His mother, Jennie, was a seamstress who divorced Joe's father and remarried two additional times. Joe attended Theodore Roosevelt High School. He developed an interest in bodybuilding at the age of 12, when he saw his sister-in-law's design for strengthening her arms. She had attached a filled bucket to each end of a broom handle and was using them as lifts. Joe and his brother, Robert Gold, got the idea for building their own equipment from scrap obtained from their father's scrap yard in Boyle Heights. As a teenager he headed for

Muscle Beach Muscle Beach is the birthplace of the United States physical fitness boom, which started in 1934 with predominantly gymnastics activities on the south side of the Santa Monica Pier. Muscle Beach Venice is the contemporary title of the outdoor we ...

Santa Monica Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...

. A

machinist A machinist is a tradesperson or trained professional who operates machine tools, and has the ability to set up tools such as milling machines, grinders, lathes, and drilling machines. A competent machinist will generally have a strong mechan ...

, he worked in the

United States Merchant Marine The United States Merchant Marine is an organization composed of United States civilian sailor, mariners and U.S. civilian and federally owned merchant vessels. Both the civilian mariners and the merchant vessels are managed by a combination of ...

and served in the

United States Navy The United States Navy (USN) is the naval warfare, maritime military branch, service branch of the United States Department of Defense. It is the world's most powerful navy with the largest Displacement (ship), displacement, at 4.5 millio ...

during

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

, where he was badly injured in a torpedo attack, and also in the

Korean War The Korean War (25 June 1950 – 27 July 1953) was an armed conflict on the Korean Peninsula fought between North Korea (Democratic People's Republic of Korea; DPRK) and South Korea (Republic of Korea; ROK) and their allies. North Korea was s ...

Career

As a professional

bodybuilder Bodybuilding is the practice of progressive resistance exercise to build, control, and develop one's muscles via hypertrophy. An individual who engages in this activity is referred to as a bodybuilder. It is primarily undertaken for aesthetic ...

, he auditioned for

Mae West Mary Jane "Mae" West (August 17, 1893 – November 22, 1980) was an American actress, singer, comedian, screenwriter, and playwright whose career spanned more than seven decades. Recognized as a prominent sex symbol of her time, she was known ...

with a group of musclemen. West approved, saying "I'll take all of you." Gold subsequently toured the country with her

revue A revue is a type of multi-act popular theatre, theatrical entertainment that combines music, dance, and sketch comedy, sketches. The revue has its roots in 19th century popular entertainment and melodrama but grew into a substantial cultural pre ...

. He also appeared as an extra in two epic movies, '' The Ten Commandments'' and '' Around the World in 80 Days'', both released in 1956. In 1965, Joe Gold opened the first Gold's Gym in

Venice, California Venice is a neighborhood of the City of Los Angeles within the Westside region of Los Angeles County, California, United States. Venice was founded by Abbot Kinney in 1905 as a seaside resort town. It was an independent city until 1926, whe ...

. It quickly became a

landmark A landmark is a recognizable natural or artificial feature used for navigation, a feature that stands out from its near environment and is often visible from long distances. In modern-day use, the term can also be applied to smaller structures ...

for local bodybuilders despite the dirty fixtures of its first incarnation. Joe Gold was known for the personal encouragement he gave trainers, although delivered in sarcastic jabs at their faults. Among Joe Gold's many devotees was

Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July30, 1947) is an Austrian and American actor, businessman, former politician, and former professional bodybuilder, known for his roles in high-profile action films. Governorship of Arnold Schwarzenegger, ...

, who began working out at the gym in 1968 soon after arriving in the US. Schwarzenegger called Joe Gold "a trusted friend and father figure." Joe Gold opened new gyms and designed the equipment for them. His innovations revolutionized the sport, enabling people to exercise more easily with machines. He sold the Gold's Gym chain in 1970. In 1977, he launched World Gym in Santa Monica (later in

Marina del Rey Marina del Rey ( Spanish for "Marina of the King") is an unincorporated seaside community in Los Angeles County, California, United States. The eponymous harbor is a major boating and water recreation destination of the Greater Los Angeles ar ...

), which he owned and operated until his death.

Death and legacy

Joe died on July 11, 2004, at age 82, in Marina del Rey. The first Joe Gold Lifetime Achievement Award was presented to

Ric Drasin Richard Alan Drasin (July 12, 1944 – August 30, 2020) was an American bodybuilder, personal trainer, actor, stuntman, author, and professional wrestler. He wrestled professionally and sporadically between 1965 and 2001, while also winning ...

at the 2012 World Gym International Convention in

Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...

. Builders and Lifters. Retrieved October 9, 2012.

References

External links

Gold's Gym
Official website
World Gym
Official website {{DEFAULTSORT:Gold, Joe 1922 births 2004 deaths Jewish American military personnel United States Navy personnel of the Korean War United States Navy personnel of World War II American sailors American people of Russian-Jewish descent Businesspeople from Los Angeles Jewish American sportspeople Sportspeople from Los Angeles People associated with physical culture People from Marina del Rey, California 20th-century American businesspeople American male bodybuilders 20th-century American Jews 21st-century American Jews People from Boyle Heights, Los Angeles 20th-century American sportsmen

Early life

Career

Death and legacy

See also

References

External links