Joe DeNardo
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Joseph William DeNardo (November 27, 1930 – June 15, 2018) was an American meteorologist best known for his work at WTAE in
Pittsburgh Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...
. He was also known for his 1994 advertising campaign, "''Joe Said It Would."'' DeNardo lived in
Moon Township, Pennsylvania Moon Township is a township in Allegheny County, Pennsylvania, United States, along the Ohio River. The population was 27,261 at the 2020 census. Located northwest of Pittsburgh, the township is part of the Pittsburgh metropolitan area and ...
, with his wife of nearly 60 years. After retiring in 2005, following 45 years on the air, he remained a popular figure among many Pittsburghers.


Life and Career


Early life

Joe DeNardo was born and raised in
Martins Ferry, Ohio Martins Ferry is the most populous city in Belmont County, Ohio, United States. The population was 6,260 as of the 2020 census. Located along the Ohio River across from Wheeling, West Virginia, it is part of the Wheeling metropolitan area. Hist ...
, and attended
Wheeling Central Catholic High School Central Catholic High School is a parochial, Roman Catholic high school in Wheeling, West Virginia. It is part of the Roman Catholic Diocese of Wheeling-Charleston. Central Catholic High School has been educating young men and women since 1865 ...
in Wheeling.
West Virginia West Virginia is a mountainous U.S. state, state in the Southern United States, Southern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States.The United States Census Bureau, Census Bureau and the Association of American ...
. While at Wheeling Central, DeNardo had a 4.0 GPA and earned a spot on the All-State basketball team in both his junior and senior years. His nickname was "The Flash" due to his speed on the court. DeNardo graduated from
Duquesne University Duquesne University of the Holy Spirit ( ; also known as Duquesne University or Duquesne) is a Private university, private Catholic higher education, Catholic research university in Pittsburgh, Pennsylvania, United States. Founded by members of ...
in 1952 with a major in Mathematics and Physics, and was president of the
Alpha Phi Delta Alpha Phi Delta (), commonly referred to as APD, is an American collegiate fraternity. Alpha Phi Delta was established at Syracuse University in 1914 as an Italian-heritage fraternity. History In 1913, Syracuse University student Nicholas Frunzi ...
fraternity. In 1953, he received a Master's in
Meteorology Meteorology is the scientific study of the Earth's atmosphere and short-term atmospheric phenomena (i.e. weather), with a focus on weather forecasting. It has applications in the military, aviation, energy production, transport, agricultur ...
from the
University of Chicago The University of Chicago (UChicago, Chicago, or UChi) is a Private university, private research university in Chicago, Illinois, United States. Its main campus is in the Hyde Park, Chicago, Hyde Park neighborhood on Chicago's South Side, Chic ...
. He was an avid model railroad hobbyist.


Career

DeNardo began his career in the
United States Air Force The United States Air Force (USAF) is the Air force, air service branch of the United States Department of Defense. It is one of the six United States Armed Forces and one of the eight uniformed services of the United States. Tracing its ori ...
, where he served four years and eventually commanded the weather detachment at Greater Pittsburgh Air Force Base. He was honorably discharged in 1956. In 1957, he and his friend David G. McFarland, whom he met in the
Air Force An air force in the broadest sense is the national military branch that primarily conducts aerial warfare. More specifically, it is the branch of a nation's armed services that is responsible for aerial warfare as distinct from an army aviati ...
, opened DeNardo and McFarland Weather Services. "DeNardo and McFarland", located at the
Allegheny County Airport Allegheny County Airport is in West Mifflin, Pennsylvania, United States, 7 miles (11 km) southeast of Pittsburgh. It is the fifth-busiest airport in Pennsylvania following Philadelphia, Pittsburgh, Allentown, and Harrisburg. The airport ...
, sold weather forecasts to the Pittsburgh corporate aviation community, private aviation services, gas and electric utilities, construction companies, and local radio stations. The company also had a contract with
Allegheny County, Pennsylvania Allegheny County ( ) is a County (United States), county in Pennsylvania, United States. As of the 2020 census, the population was 1,250,578, making it the List of counties in Pennsylvania, state's second-most populous county, after Philadelp ...
, to consult on air quality issues. Many of the US Weather Services (NWS) personnel located at the airport would work part-time for DeNardo & McFarland. After a new manager took over, DeNardo left KDKA, citing the unpleasant atmosphere. DeNardo then joined WTAE in 1969, bringing his news anchor partner Paul Long with him, continuing their banter when Long would introduce DeNardo for the weather segment of the news. DeNardo's popularity at WTAE was the focus of an advertising campaign. DeNardo retired from WTAE-TV on January 1, 2005. He remained a presence on the station for fundraising efforts and continued to deliver his annual "Winter Weather Forecast" on WTAE-TV until 2009. During the 2014 North American cold wave, ''
Pittsburgh Tribune-Review The ''Pittsburgh Tribune-Review'', also known as "the Trib", is the second-largest daily newspaper serving the Greater Pittsburgh metropolitan area of Western Pennsylvania. It transitioned to an all-digital format on December 1, 2016, but rema ...
'' interviewed DeNardo about his life and his opinion on the state of weather reporting nearly a decade after his retirement.


Community work

DeNardo was known for his charitable work in the community. He would visit schools every Wednesday "with the exception of holidays," often arriving via helicopter and presenting an assembly for the children. In addition to school visits, DeNardo contributed to
The Salvation Army The Salvation Army (TSA) is a Protestantism, Protestant Christian church and an international charitable organisation headquartered in London, England. It is aligned with the Wesleyan-Holiness movement. The organisation reports a worldwide m ...
and other causes. WTAE-TV hosted two annual charitable events that donated to
The Salvation Army The Salvation Army (TSA) is a Protestantism, Protestant Christian church and an international charitable organisation headquartered in London, England. It is aligned with the Wesleyan-Holiness movement. The organisation reports a worldwide m ...
: the Project Bundle-Up Auction (which continues to this day) and the Bundle-Up Telethon.


References

{{DEFAULTSORT:Denardo, Joe 1930 births 2018 deaths American television weather presenters Duquesne University alumni Journalists from Ohio Journalists from Pennsylvania Mass media in Pittsburgh Military personnel from Ohio People from Martins Ferry, Ohio People from Moon Township, Pennsylvania Pittsburgh television reporters Television personalities from Pittsburgh United States Air Force officers University of Chicago alumni Wheeling Central Catholic High School alumni