Joe Boxer (also known as Box-oh-Joes or BJ) is an American brand of underwear and related apparel founded by

Nicholas Graham Nicholas Graham (born February 25, 1958) is a Canadian fashion designer, marketer and entrepreneur. Graham founded Joe Boxer in 1985, and is the founder and CEO of the Nick Graham menswear line, and of the SpaceOne lifestyle brand. Early life ...

that focuses on novelty hanging underwear. In April 2001, the Joe Boxer brand, which was facing bankruptcy, was sold to Windsong Allegiance in exchange for the assumption of existing debt. Bill Sweedler, CEO of Windsong, took over as CEO, retaining Nicholas Graham in an advisory role. Iconix bought Joe Boxer in 2005, making it a wholly owned subsidiary of

Iconix Brand Group Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sea ...

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Joe Boxer
Sears Holdings Underwear brands American companies established in 1985 Clothing companies established in 1985 1990s fashion {{clothing-stub