Joe Ades
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Joseph H. Ades (; 18 December 1933 – 1 February 2009), also known as the "Gentleman Peeler", was a well-known British street merchant, long-based in New York City. He reportedly died one day after being notified his petition for US citizenship had been granted but he died before he could be naturalized.


Early life

Joseph Ades, the youngest of seven children, was born in
Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...
, England, to a Jewish family where his father worked in the textile industry. Leaving school at 15, he became an office boy before becoming intrigued by the local markets that would spring-up in the
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
–devastated landscapes of
Northern England Northern England, or the North of England, refers to the northern part of England and mainly corresponds to the Historic counties of England, historic counties of Cheshire, Cumberland, County Durham, Durham, Lancashire, Northumberland, Westmo ...
. He started out hawking comic books before selling
linens Linens, also referred to uncountably as linen, are fabric household goods intended for daily use, such as bedding, tablecloths, and towels. "Linens" may also refer to church linens, meaning the altar cloths used in church. History The earlies ...
, textiles, jewellery, and toys directly on the streets.


Australia

In 1956, he married Shirley Unger, eventually having three children. The family moved to Australia in 1969 as Ten Pound Poms and settled in Sydney, where Ades tried to set up markets in the parking lots of drive-in movies. Eventually he sold goods at street fairs off of the back of a large truck. After his first marriage was dissolved in 1980, Ades remarried and divorced again.


New York City

His third wife gave him a copy of '' London Labour and the London Poor'' by
Henry Mayhew Henry Mayhew (25 November 1812 – 25 July 1887) was an English journalist, playwright, and advocate of reform. He was one of the co-founders of the satirical magazine '' Punch'' in 1841, and was the magazine's joint editor, with Mark Lemon, in ...
, a contemporary of
Charles Dickens Charles John Huffam Dickens (; 7 February 1812 – 9 June 1870) was an English novelist, journalist, short story writer and Social criticism, social critic. He created some of literature's best-known fictional characters, and is regarded by ...
, which recorded the activities of the street sellers of the
Victorian period In the history of the United Kingdom and the British Empire, the Victorian era was the reign of Queen Victoria, from 20 June 1837 until her death on 22 January 1901. Slightly different definitions are sometimes used. The era followed th ...
. Ades modelled himself on sellers that Mayhew called "the patterers", most of whom liked to ape the dress and mannerisms of gentlemen. After the break-up of his third marriage and a period of residence in
Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...
, Ades followed his daughter to New York City, taking up residence in Manhattan. From 1993 onward, Ades sold $5 Swiss-made metal potato peelers. His engaging sales patter and his $1,000 Chester Barrie suits and shirts from Turnbull & Asser made him a well-known character on his regular demo circuit, which included places such as the
Union Square Greenmarket Union Square is a historic intersection and surrounding neighborhood in Manhattan, New York City, United States, located where Broadway and the former Bowery Road – now Fourth Avenue – came together in the early 19th century. ...
. Ades never obtained a license, meaning that he was often asked to move by the
New York City Police Department The City of New York Police Department, also referred to as New York City Police Department (NYPD), is the primary law enforcement agency within New York City. Established on May 23, 1845, the NYPD is the largest, and one of the oldest, munic ...
. His iconoclastic pitches and lifestyle eventually brought him attention and notoriety, and he was the subject of a '' Vanity Fair'' article. Ades sold enough peelers to enjoy café society at the Pierre Hotel, on the Upper East Side, and lived with his fourth wife, Estelle Pascoe, in her three-bedroom apartment on
Park Avenue Park Avenue is a boulevard in New York City that carries north and southbound traffic in the borough (New York City), boroughs of Manhattan and the Bronx. For most of the road's length in Manhattan, it runs parallel to Madison Avenue to the wes ...
. She died in 2007. Ades died on 1 February 2009, aged 75, reportedly only one day after being informed that his petition for naturalization as a
United States citizen Citizenship of the United States is a legal status that entails Americans with specific rights, duties, protections, and benefits in the United States. It serves as a foundation of fundamental rights derived from and protected by the Constitu ...
had been approved. However, he did not live to be sworn in.


Legacy

Ades was survived by his daughter and two sons from his first marriage. His daughter, Ruth Ades-Laurent, began selling the peelers in the same spots as her father, but was later forbidden from selling in Union Square.


References


External links


A-Peeling To The Masses
– New York Post video article on Joe Ades
Impromptu video of Joe Ades
(circa November 2008)
RIP Joe Ades
– Photos of Joe Ades {{DEFAULTSORT:Ades, Joe 1933 births 2009 deaths English emigrants to Australia English expatriates in the United States Performance art in New York City Businesspeople from Manchester Businesspeople from Manhattan People from the Upper East Side 20th-century English businesspeople