JOE (JOE.ie and JOE.co.uk) is a Millennial-focused distributed social media publisher in

Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...

and the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

, with over 2 million unique visitors per month. It is owned by Greencastle Media Group, which is itself owned by David Sefton, John Quinlan and Paul O'Donohoe.

Background

The publisher's original website Joe.ie was founded by Irish entrepreneur Niall McGarry. Her.ie is a related website aimed at young women in Ireland. HerFamily.ie also forms part of the publishing group. Joe Media Ltd. entered administration in May 2020, exiting in October 2020. The Joe.ie website was founded in 2010 and nominated in October of that year for a Golden Spider Award in the ''One to Watch'' category. Irish showbiz website Goss.ie described it as "more influential" than traditional media in August 2016. It was edited by Paddy McKenna. The site's Android app has had over 50,000 installs with a ratio of 2:1 for 5 star reviews vs 1 star reviews. In November 2016, The Advertising Standards Authority for Ireland upheld a complaint about an advert for Sprite which was featured on the site. SportsJOE.ie was launched in 2014, as an offshoot of JOE.ie, offering "in-depth analysis". ''

Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was foun ...

'' and '' Sunday Independent'' sports columnist Dion Fanning moved to the site in 2015. In February 2024
Niamh Geoghegan
takes on the role of Managing Director of JOE Media Group, having formerly been its Head of Creative Strategy
Ros Madigan
is announced as Head of Content and Social Strategy where he will lead the strategic content output of all seven brands currently under the Irish arm of JOE Media Group OE, Sports JOE, Her, Her Family, Lovin Dublin, Lovin Ireland & Gay Star News

JOE.co.uk

JOE.co.uk was launched for the

market in September 2015 with Tony Barrett of ''

The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...

'' and former footballer Ledley King among the contributors.

BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...

political researcher Joey D'Urso cited content from JOE.co.uk, such as a video superimposing Labour leader

Jeremy Corbyn Jeremy Bernard Corbyn (; born 26 May 1949) is a British politician who has been Member of Parliament (United Kingdom), Member of Parliament (MP) for Islington North (UK Parliament constituency), Islington North since 1983. Now an Independent ...

's face onto that of the rapper

Stormzy Michael Ebenezer Kwadjo Omari Owuo Jr. (born 26 July 1993), known professionally as Stormzy, is an English-Ghanaian rapper, singer, and songwriter. In 2014, he gained attention on the UK underground music scene through his ''Wicked Skengman'' ...

while the leader appears "to rap a list of policies", as an example of viral social media content which helped Labour's standing in the 2017 general election (especially among the youth), but which was not directly funded by the party itself. In 2018, the company hired Brian Whelan from

Channel 4 News ''Channel 4 News'' is the main news programme on British television broadcaster Channel 4. It is produced by ITN, and has been in operation since Channel 4's launch in November 1982. Current productions ''Channel 4 News'' ''Channel 4 News'' ...

to oversee video operations and the BBC's Simon Clancy to run their podcast shows. In 2020, JOE and Swedemason won the 2020 "Content Creator of the Year" award in The Drum's online media awards for their viral videos of mashing up politicians' words to fit a song.

PoliticsJOE

PoliticsJOE is the political stream for the media company. It is headed up by Oli Dugmore. PoliticsJOE had the most popular political video of 2019, with over 40 million views. During the

2024 United Kingdom general election The 2024 United Kingdom general election was held on Thursday, 4 July 2024 to elect all 650 members of the House of Commons of the United Kingdom, House of Commons. The opposition Labour Party (UK), Labour Party, led by Keir Starmer, won a lan ...

, the PoliticsJOE podcast had the fifth largest average viewership of UK political podcasts on YouTube. PoliticsJOE also presents ''PoliticsJOE Podcast'', where Oli Dugmore, Ava Santina and Ed Campbell discuss political and news events sometimes several times a week.

References

External links

*{{official website, 1=https://www.joe.ie/ Irish news websites British news websites Men's websites