JioMart is an Indian

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

platform, owned by

Reliance Retail Reliance Retail is an Indian retail company and a subsidiary of Reliance Industries. Founded in 2006, it is the largest retailer in India in terms of revenue. Its retail outlets offer foods, groceries, apparel, footwear, toys, home improvement ...

. Launched in 2019, it initially focused on

online grocer An online grocer is a supermarket or grocery store that allows ordering via websites or mobile apps. The order can either be collected by the customer or delivered to the customer by drivers engaged by the grocer, a food delivery service, or by ...

ies before expanding into other categories such as fashion, home essentials, electronics, and lifestyle products by adopting a

marketplace A marketplace, market place, or just market, is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from ...

model.

History

The platform was

soft-launched A soft launch, also known as a soft opening, is a preview release of a product or service to a limited audience prior to the general public. Soft-launching a product is sometimes used to gather data or customer feedback, prior to making it wid ...

in December 2019. A

pilot An aircraft pilot or aviator is a person who controls the flight of an aircraft by operating its Aircraft flight control system, directional flight controls. Some other aircrew, aircrew members, such as navigators or flight engineers, are al ...

was initially launched in select areas of

Navi Mumbai Navi Mumbai (; also known as New Bombay, its official name until 1995) is a large city next to Mumbai, located in the Konkan division of the western Indian state of Maharashtra, on the mainland of India. Navi Mumbai is situated in Thane distr ...

Thane Thane (; previously known as Thana, List of renamed Indian cities and states#Maharashtra, the official name until 1996) is a metropolitan city located on the northwestern side of the list of Indian states, state of Maharashtra in India and on ...

and

Kalyan Kalyan (Pronunciation: əljaːɳ is a city on the banks of Ulhas River in Thane district of Maharashtra state in Konkan division. It is governed by Kalyan-Dombivli Municipal Corporation. Kalyan is a subdivision (Taluka) of Thane district ...

in April 2020. In May 2020, JioMart was fully launched in 200 cities and towns across India. Within only a few days of its launch, the JioMart app surpassed one million downloads. In October 2020, JioMart signed an agreement with Infibeam Avenues. Under this deal, Jio will use Infibeam's solutions to power its e-commerce and digital payments services. In August 2022, JioMart signed an agreement with

Meta Meta most commonly refers to: * Meta (prefix), a common affix and word in English ( in Greek) * Meta Platforms, an American multinational technology conglomerate (formerly ''Facebook, Inc.'') Meta or META may also refer to: Businesses * Meta (ac ...

to launch first-ever end-to-end shopping experience on WhatsApp. Under this deal, Jio will use

WhatsApp WhatsApp (officially WhatsApp Messenger) is an American social media, instant messaging (IM), and voice-over-IP (VoIP) service owned by technology conglomerate Meta. It allows users to send text, voice messages and video messages, make vo ...

's chat solutions to power its grocery shopping service in India. In June 2024, JioMart entered quick-commerce by delivering groceries in under an hour.

References

{{Authority Control Reliance Retail Online grocers Indian companies established in 2019 Retail companies established in 2019 Internet properties established in 2019 Online retailers of India Companies based in Mumbai 2019 establishments in Maharashtra