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Jingle Punks Music is a music publishing and licensing company headquartered in
New York, NY New York, often called New York City (NYC), is the List of United States cities by population, most populous city in the United States, located at the southern tip of New York State on New York Harbor, one of the world's largest natural harb ...
, founded by Jared Gutstadt and Dan Demole in October 2008. The company provides original and licensed music for television, film, video games, and advertisements.


History

The company began as a self-funded startup company based out of the
Lower East Side The Lower East Side, sometimes abbreviated as LES, is a historic neighborhood in the southeastern part of Manhattan in New York City. It is located roughly between the Bowery and the East River from Canal to Houston streets. Historically, it w ...
apartment of co-founder Jared Gutstadt in New York City. He met co-founder Dan Demole at a
The Black Keys The Black Keys are an American Rock music, rock duo formed in Akron, Ohio in 2001. The group consists of Dan Auerbach (guitar, Singing, vocals) and Patrick Carney (Drum kit, drums). The duo began as an Independent music, independent act, record ...
concert. The company officially launched in October 2008. Soon after, they partnered with former
E-Town Concrete E.Town Concrete, or sometimes called E-Town, is an American hardcore punk band from Elizabeth, New Jersey. History They formed in 1995 and shortly thereafter released ''Time 2 Shine'', their first full-length album, in 1999 on the Resurrection ...
singer and music manager Anthony Martini to increase their catalog of artists. Within months of launching the company, they released their platform, "The Jingle Player." The Player is a proprietary, patented technology that provides targeted music selection with a searchable interface. In July 2009, they became music providers for both
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2005), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Pa ...
and
Bravo Bravo(s) or The Bravo(s) may refer to: Arts and entertainment Music Groups and labels * Bravo (band), a Russian rock band * Bravo (Spanish group), represented Spain at Eurovision 1984 * Bravo Music, an American concert band music publishing compa ...
TV networks. In April 2010, Jingle Punks launched their West Coast offices with offices following in
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
and
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. Early notice came from
CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
and ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
''. Jingle Punks was named Pepsi/
SoundCtrl SoundCtrl is a blog based in New York City aimed at covering developments in music and technology. The site features reviews of mobile music apps, interviews with industry professionals, and provides coverage of music tech events. SoundCtrl was f ...
Leading Innovator in the Music Technology Industry at
South by Southwest South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has conti ...
2010 (SXSW). Shortly after returning from
SXSW South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has conti ...
2010, Jingle Punks completed equity financing and established its strategic advisory board. The funding was sponsored by Third Prime Capital out of New York with an advisory board that included tech and music industry veterans like former
Last.fm Last.fm is a music website founded in the United Kingdom in 2002. Utilizing a music recommender system known as "Audioscrobbler", Last.fm creates a detailed profile of each user's musical preferences by recording the details of the tracks they ...
COO Spencer Hyman, who observed "To me, the Jingle Punks approach represents the future of music discovery and music licensing." In October 2010, Jingle Punks became the first music supervision application approved for the iPad. The release was met with a wave of positive press including coverage from CNET, Digital Music News, Cult of Mac, and
Mashable Mashable is a Online newspaper, news website, digital media platform and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2004. Early iterations o ...
. In November, 2010, Jingle Punks was heavily involved in the launch of Top Gear USA, which featured a track with Poison singer,
Bret Michaels Bret Michael Sychak (born March 15, 1963), known professionally as Bret Michaels, is an American singer and musician. He is the frontman of rock band Poison, which has sold over 65 million albums worldwide and 30 million records in the United St ...
. The collaboration was the first project to be launched from the Jingle Punks internal creative services arm. Since then, Jingle Punks went on to compose and provide catalogue music on notable shows such as NBC's '' The Voice'', ABC's '' The Taste'', '' Real Housewives of Atlanta,'' and ''
American Pickers ''American Pickers'' (or also known as ''The Pickers'' for international broadcasts) is an American reality television series that premiered on January 18, 2010, on the History Channel, produced by A&E Networks in collaboration with Cineflix Me ...
''. Jingle Punks received ASCAP Film & TV Awards in 2010, 2011, 2012, 2013, and 2014 for scoring ''The Voice'', as well as their theme song for ''
Pawn Stars ''Pawn Stars'' is an American reality television series shown on History and produced by Leftfield Pictures. The series is filmed in Las Vegas, Nevada, where it chronicles the daily activities at the World Famous Gold & Silver Pawn Shop, a 24 ...
'', composed by Gutstadt. In 2013, Gutstadt co-wrote and produced a new theme for ''Pawn Stars'' with
Lynyrd Skynyrd Lynyrd Skynyrd (, ) is an American Rock music, rock band formed in Jacksonville, Florida in 1964. The group originally formed as My Backyard and comprised Ronnie Van Zant (vocals), Gary Rossington (guitar), Allen Collins (guitar), Larry Junstrom ...
. The company has also worked with
Nas Nas (born 1973) is the stage name of American rapper Nasir Jones. Nas, NaS, or NAS may also refer to: Aviation * Nasair, a low-cost airline carrier and subsidiary based in Eritrea * National Air Services, an airline in Saudi Arabia ** Nas Air (S ...
,
Dierks Bentley Frederick Dierks Bentley (; born November 20, 1975) is an American country music singer and songwriter. Bentley moved to Nashville in the late 90s to pursue a career in music, leading up to his releasing the self-funded and independent album Do ...
,
Matt & Kim Matt and Kim (sometimes stylized MATT and KIM) are an American Indie rock#Indie electronic, indie electronic duo from Brooklyn, New York City. The group formed in 2004 and consist of Matt Johnson (vocals/keyboards) and Kim Schifino (drums). The ...
,
Bret Michaels Bret Michael Sychak (born March 15, 1963), known professionally as Bret Michaels, is an American singer and musician. He is the frontman of rock band Poison, which has sold over 65 million albums worldwide and 30 million records in the United St ...
,
Debbie Gibson Deborah Ann Gibson (born August 31, 1970) is an American singer, songwriter, and actress. She released her debut album ''Out of the Blue (Debbie Gibson album), Out of the Blue'' (1987) at age 16, writing and largely producing the material. The a ...
,
Stacy Keach Walter Stacy Keach Jr. (born June 2, 1941) is an American actor, active in theatre, film and television since the 1960s. Keach first distinguished himself in Off-Broadway productions and remains a prominent figure in American theatre across his ...
,
Kris Kristofferson Kristoffer Kristofferson (June 22, 1936 – September 28, 2024) was an American singer, songwriter, and actor. He was a pioneering figure in the outlaw country movement of the 1970s, moving away from the polished Nashville sound and toward a m ...
, and
Snow Snow consists of individual ice crystals that grow while suspended in the atmosphere—usually within clouds—and then fall, accumulating on the ground where they undergo further changes. It consists of frozen crystalline water througho ...
. Jingle Punks' first foray into the brand partnership realm was with
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2005), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Pa ...
subsidiary
Black Entertainment Television Black Entertainment Television (BET) is an American basic cable channel targeting Black American audiences. It is the flagship channel of the BET Media Group, a subsidiary of Paramount Global's CBS Entertainment Group. Originally launched ...
(BET) and was announced February 18, 2011 in ''Variety''. The unique partnership between BET and Jingle Punks helped to create a cohesive urban music library, the first ever assembled for the media licensing space. In 2011, Jingle Punks created an eight-piece string ensemble called The Jingle Punks Hipster Orchestra, an in-house chamber group intended as a multi-genre marketing and artistic tool. The group's releases includ
The Nirvana Sessions
a covers album of songs from
Nirvana Nirvana, in the Indian religions (Jainism, Hinduism, Buddhism, and Sikhism), is the concept of an individual's passions being extinguished as the ultimate state of salvation, release, or liberation from suffering ('' duḥkha'') and from the ...
's ''
Nevermind ''Nevermind'' is the second studio album by the American rock band Nirvana (band), Nirvana, released on September 24, 1991, by DGC Records. It was Nirvana's first release on a Record label#Major versus independent record labels, major label an ...
'' album, created at the request of Publisher Primary Wave Music for the 20th anniversary of the album's initial release.
Hipster Dinner Party, Vol. 1
' featured covers of songs by artists such as
Vampire Weekend Vampire Weekend are an American Rock music, rock band formed in New York City in 2006 and currently signed to Columbia Records. The band was formed by lead vocalist and guitarist Ezra Koenig, multi-instrumentalist Rostam Batmanglij, drummer Chr ...
,
MGMT MGMT () is an American rock band formed in 2002 in Middletown, Connecticut. It was founded by singers and multi-instrumentalists Andrew VanWyngarden and Benjamin Goldwasser, Ben Goldwasser. Originally signed to Cantora Records by the nascent ...
,
The Strokes The Strokes are an American Rock music, rock band formed in New York City in 1998. The band is composed of lead singer and primary songwriter Julian Casablancas, guitarists Nick Valensi and Albert Hammond, Jr., Albert Hammond Jr., bassist Nikola ...
, and
The Black Keys The Black Keys are an American Rock music, rock duo formed in Akron, Ohio in 2001. The group consists of Dan Auerbach (guitar, Singing, vocals) and Patrick Carney (Drum kit, drums). The duo began as an Independent music, independent act, record ...
. The group's third release,
The King Of Instruments
', features South Carolina-based organist Alex Collier and was released in the fall of 2012. In November 2011, both Jingle Punks and the Hipster Orchestra were highlighted in ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' after performing in the offices of leading agencies such as
Wieden + Kennedy Wieden+Kennedy (W+K; earlier styled ''Wieden & Kennedy'') is an American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independentl ...
and Ogilvy & Mather Worldwide. Jingle Punks has also been featured in ''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'', ''
USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
'', ''
Business Insider ''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...
'', ''
Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...
'', the ''
Toronto Star The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and part of Torstar's Daily News Brands (Torstar), Daily News Brands division. ...
'', ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'', and ''
Bloomberg Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...
''. In late 2012, talent agency
William Morris Endeavor Endeavor Group Holdings, Inc. (formerly William Morris Endeavor and WME-IMG) is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California. The company was founded in April 2009 after the me ...
acquired a majority stake in Jingle Punks, aiming to cultivate synergies across their music and entertainment verticals. On March 23, 2015, Jingle Punks was acquired by Ole Media Management.


References


External links

*
Hipster Orchestra Official Site
{{Authority control Mass media companies established in 2008 Production music 2008 establishments in New York City Mass media companies based in New York City