Endeavour Group Ltd (EG) is an Australian alcoholic drinks retailer, hotel operator, and poker machine operator that was spun off from Woolworths Group in 2019.

History

In 2019, Woolworths restructured its alcoholic drinks business to form Endeavour Group. In June 2021, the Endeavour Group was listed as a separate entity on the

Australian Securities Exchange Australian Securities Exchange Ltd (ASX) is an Australian public company that operates Australia's primary Exchange (organized market), securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or c ...

. In April 2023, Endeavour invested $3 million in esports company Fortress. In August 2023, the Victorian Gambling and Casino Control Commission fined Australian Leisure and Hospitality Group $550,000 after finding the company had run 220 gaming machines across 62 venues in the state without installing the mandatory harm reduction technology YourPlay. Following the resignation of Steve Donohue as Chief Executive Office in September 2024, it was announced in April 2025 that former

Virgin Australia Virgin Australia, formerly known as Virgin Blue, is an Australian airline based in Brisbane, Queensland. It is one of two active airlines (the other being Virgin Atlantic) to use the Virgin Group, Virgin brand, as well as the larger by fleet ...

CEO Jayne Hrdlicka had been appointed as Endeavour Groups new CEO, to commence on 1 January 2026.

Subsidiaries

Subsidiaries include: *

Australian Leisure and Hospitality Group Australian(s) may refer to: Australia * Australia, a country * Australians, citizens of the Commonwealth of Australia ** European Australians ** Anglo-Celtic Australians, Australians descended principally from British colonists ** Aboriginal Aus ...

** Australian National Hotel,

Brisbane Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...

** Breakfast Creek Hotel, Brisbane ** Hotel Cecil, Gold Coast ** Royal Exchange Hotel, Brisbane ** Sail and Anchor Hotel,

Fremantle Fremantle () () is a port city in Western Australia located at the mouth of the Swan River (Western Australia), Swan River in the metropolitan area of Perth, the state capital. Fremantle Harbour serves as the port of Perth. The Western Australi ...

** Surfers Paradise Beer Garden, Gold Coast ** Victory Hotel, Brisbane ** Young & Jackson,

Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...

* BWS * Cellarmasters *

Dan Murphy's Dan Murphy's is an Australian liquor store owned by Endeavour Group, with 272 current stores across Australia. The business was founded in 1952 by winemaker Daniel Francis Murphy. Dan Murphy's competes principally with Coles Group brands First ...

*Jimmy Brings * Langton's *Paragon Wine Estates *Pinnacle Drinks *Shorty's Liquor

Cellarmasters

Cellarmasters was acquired by Woolworths from

Archer Capital Archer Capital is an Australian private equity investment firm based in Sydney. It was founded as GS Private Equity in 1996. Archer Capital hosts multiple investment funds which invest in businesses across a wide array of industries and sectors ...

in 2011 for $340 million. The company was founded in 1982 by David Thomas.

Jimmy Brings

Jimmy Brings is a liquor delivery business founded in 2011 by Nathan Besser and David Berger. The business was acquired by Woolworths in December 2017. The company expanded its range to include non-liquor drinks, snacks and convenience items in 2022. In November 2024, Jimmy Brings entered a partnership with the Woolworths Group's

Milkrun Milkrun (stylised in capitals) is an Australian grocery delivery company, which also serves New Zealand. It was founded in 2021, and in May 2023 it was bought by Woolworths Group (Australia), Woolworths. History Milkrun was founded by Dany ...

delivery service which saw the Jimmy Brings range added to Milkrun. Jimmy Brings was fully integrated into Milkrun on 28 November 2024 meaning purchases were only be available through Milkrun.

Paragon Wine Estates

Paragon Wine Estates, Endeavour's premium wine portfolio, was established in September 2019 to house existing Endeavour brands Krondorf, Isabel Estate, Riddoch and the newly-acquired Chapel Hill. Paragon acquired

Yarra Valley The Yarra Valley is a region in Victoria, Australia, centred around the Yarra River. Known for its natural beauty, agricultural significance, and as one of Australia's prominent wine-producing areas, the valley stretches from the upper reache ...

winery Oakridge Wines in March 2021, Tasmanian winery Josef Chromy Wines in May 2022, McLaren Vale's Shingleback Wine in August 2022, and

Margaret River The Margaret River is a river in southwest Australia, southwest Western Australia. In a small catchment, it is the eponym of the town and tourist region of Margaret River, Western Australia, Margaret River. The river arises from a catchment ...

winery Cape Mentelle Vineyards in January 2023.

Shorty's Liquor

Shorty's Liquor was founded in 2001 by David Short. It is a liquor delivery business focused on business and corporate customers. Woolworths purchased a majority stake in the company in 2020.

References

External links

* * {{S&P/ASX 200 Alcohol distribution retailers in Australia Companies based in Sydney Companies listed on the Australian Securities Exchange Companies in the S&P ASX 50 Drink companies of Australia Retail companies established in 2019 Woolworths Group (Australia) 2019 establishments in Australia Australian companies established in 2019