Jim Sterling
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James Stephanie Sterling, also known as Commander Sterling and formerly known as Jim Sterling, is a British freelance video game journalist, critic, pundit,
YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...
, and
professional wrestler Professional wrestling, often shortened to either pro wrestling or wrestling,The term "wrestling" is most often widely used to specifically refer to modern scripted professional wrestling, though it is also used to refer to real-life wrest ...
. Before becoming independent in September 2014, she was the review editor for ''
Destructoid ''Destructoid'' is a website that was founded as a video game-focused blog in March 2006 by Yanier Gonzalez, a Cuban-American cartoonist and author. Enthusiast Gaming acquired the website in 2017 and sold it to Gamurs Group in 2022. Histor ...
'', and an author for '' The Escapist''. Sterling is noted as one of the main examples of a YouTuber achieving success through
crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "withou ...
.


Career


Video game critic

Sterling presents ''The Jimquisition'', a weekly
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
video series in which she discusses current issues surrounding video games, often involving
consumer protection Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent business ...
and ethics in the video game industry. The series originated on
Destructoid ''Destructoid'' is a website that was founded as a video game-focused blog in March 2006 by Yanier Gonzalez, a Cuban-American cartoonist and author. Enthusiast Gaming acquired the website in 2017 and sold it to Gamurs Group in 2022. Histor ...
's YouTube channel and was later moved to '' The Escapist''s channel, before being released on Sterling's own channel. Her main gameplay series are "Jimpressions" and "Squirty Play", where she discussed her impressions of a recently released video game while showing her own pre-recorded gameplay. She has often spoken against sexism in gaming, and has been open about the fact that her position on this subject has slowly evolved. In November 2014, Sterling announced that she was leaving ''The Escapist'' and intended to seek funding for her work independently through
Patreon Patreon (, ) is a monetization platform operated by Patreon, Inc., that provides business tools for content creators to run a subscription service and sell digital products. It helps artists and other creators earn a recurring income by provid ...
. On a 2020 episode of ''The Jimquisition'', she stated that she had departed ''The Escapist'' after the publication had refused to publish her negative review of ''
Assassin's Creed Unity ''Assassin's Creed Unity'' is a 2014 action-adventure game developed by Ubisoft Montreal and published by Ubisoft. It was released in November 2014 for PlayStation 4, Windows, and Xbox One, and in December 2020 for Stadia. It is the eighth majo ...
'', citing that parent company Defy Media was afraid of damaging any sponsorship opportunities with
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Anno'', '' Assassin's Creed'', ' ...
. Sterling also stated her desire to go back to writing articles and recording
podcasts A podcast is a program made available in digital format for download over the Internet. Typically, a podcast is an episodic series of digital audio files that users can download to a personal device or stream to listen to at a time of their ...
, which she was not able to do since leaving Destructoid. She currently maintains her own website, ''The Jimquisition'', in addition to producing a podcast titled "Podquisition", which is shared with fellow British game journalist and founding host, Laura Kate Dale. The third founding member/co-host, Irish musician Gavin Dunne, had his final permanent appearance on episode 250, leaving to pursue a musical career. Gavin was replaced on episode 251 with Conrad Zimmerman, who had previously worked alongside Sterling at Destructoid. In March 2016, Digital Homicide Studios filed a lawsuit against Sterling, seeking $10 million in damages for "assault, libel, and slander", following Sterling's negative review of their first game ''The Slaughtering Grounds''. Sterling further accused Digital Homicide Studios of deleting negative feedback of the game on its
Steam Steam is water vapor, often mixed with air or an aerosol of liquid water droplets. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization. Saturated or superheated steam is inv ...
review page, and banning users who criticized it. The lawsuit was raised to $15 million, before it was eventually dismissed
with prejudice ''Prejudice'' is a legal term with different meanings, which depend on whether it is used in criminal, civil, or common law. In legal context, ''prejudice'' differs from the more common use of the word and so the term has specific technical mea ...
in late February 2017. Sterling has been credited with coining the term "chungus", which would later be part of the name of the " Big Chungus" meme. Sterling started using the term as early as 2012 on her channel in a variety of unrelated contexts with different meanings for humorous effect. She was also credited with coining " asset flip" in 2015.


Wrestling

Sterling wrestles under the name Commander Sterling. Sterling initially became involved in wrestling as a joke, appearing as a character called Sterdust, parodying
Cody Rhodes Cody Garrett Runnels Rhodes (born June 30, 1985) is an American Professional wrestling, professional wrestler. As of April 2022, he is signed to WWE, where he performs on the SmackDown (WWE brand), SmackDown brand. He is also known for co-fou ...
' character Stardust, later appearing as a
heel The heel is the prominence at the posterior end of the foot. It is based on the projection of one bone, the calcaneus or heel bone, behind the articulation of the bones of the lower leg. Structure To distribute the compressive forces exerted ...
manager Management (or managing) is the administration of organizations, whether businesses, nonprofit organizations, or a government bodies through business administration, nonprofit management, or the political science sub-field of public administra ...
, before taking up wrestling herself, also as a heel. She has wrestled for promotions including Pro Wrestling EGO, Ryse Wrestling, BadBoys Wrestling (BBW), and the PolyAm Cult Party. She co-founded and runs wrestling promotion Spectrum Wrestling.


Voice actor & video game writer

Sterling joined the writing team for '' Vampire Survivors'' in 2022, writing the game bestiary. She has also provided voices for '' Jazzpunk'', ''
We Happy Few ''We Happy Few'' is an action-adventure video game developed by Compulsion Games and published by Gearbox Publishing. In 2016, an early access version was released for Windows, with the full game seeing wide release for PlayStation 4, Windows, ...
'', '' 2064: Read Only Memories'', ''
Volume Volume is a measure of regions in three-dimensional space. It is often quantified numerically using SI derived units (such as the cubic metre and litre) or by various imperial or US customary units (such as the gallon, quart, cubic inch) ...
'', ''The Charnel House Trilogy'', ''Lorelai'' and '' Oddworld: Soulstorm''.


Reception

In 2011 Sterling was featured in a list of "the 25 raddest game journalists to follow on Twitter" by ''Complex''. She has developed into a controversial figure in the world of
video game journalism Video game journalism (also called games journalism or video game criticism) is a specialized branch of journalism that covers various aspects of video games, including game reviews, industry news, and player culture, typically following a core ...
, particularly for her criticisms of industry practices and focus on consumer protection. Fans of some highly anticipated games, including ''
No Man's Sky ''No Man's Sky'' is an Action-adventure game, action-adventure survival game developed and published by Hello Games. It was released worldwide for the PlayStation 4 and Windows in August 2016, for Xbox One in July 2018, for the PlayStation 5 an ...
'' and '' The Legend of Zelda: Breath of the Wild'', have launched
DDoS In computing, a denial-of-service attack (DoS attack) is a cyberattack in which the perpetrator seeks to make a machine or network resource unavailable to its intended users by temporarily or indefinitely disrupting services of a host co ...
attacks against Sterling's website following reviews that were believed to be insufficiently positive. Sterling's views on
art game An art game (or arthouse game) is a work of Interactive art, interactive new media art, new media digital art, digital software art as well as a member of the "art game" subgenre of the serious game, serious video game. The term "art game" was ...
s have been criticized by ''
Spelunky ''Spelunky'' is a 2008 platform video game created by independent developer Derek Yu and released as source-available freeware for Microsoft Windows. It was remade for the Xbox 360 in 2012, with ports of the new version following for various ...
'' creator Derek Yu. In 2014, Yu compared Sterling's view to that of art critic
Louis Leroy Louis Leroy (; 1812 - 1885) was a French 19th-century printmaker, painter, and playwright. Biography He is remembered as the journalist and art critic for the French satirical newspaper '' Le Charivari'', who coined the term "impressionists" ...
writing in 1874 of a
Claude Monet Oscar-Claude Monet (, ; ; 14 November 1840 – 5 December 1926) was a French painter and founder of Impressionism painting who is seen as a key precursor to modernism, especially in his attempts to paint nature as he perceived it. During his ...
painting which Leroy criticized for being unfinished, while the style of painting would later become a major art style.


Personal life

Sterling was born in
London, England London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
, where she said she lived near the
poverty line The poverty threshold, poverty limit, poverty line, or breadline is the minimum level of income deemed adequate in a particular country. The poverty line is usually calculated by estimating the total cost of one year's worth of necessities for ...
for much of her childhood. In a 2015 video about polyamorous relationships in ''Fallout 4'', Sterling said she is not
monogamous Monogamy ( ) is a relationship of two individuals in which they form a mutual and exclusive intimate partnership. Having only one partner at any one time, whether for life or serial monogamy, contrasts with various forms of non-monogamy (e.g. ...
. She is
pansexual Pansexuality is sexual, romantic, or emotional attraction towards people of all genders, or regardless of their sex or gender identity. Pansexual people may refer to themselves as gender-blind, asserting that gender and sex are not determ ...
and
queer ''Queer'' is an umbrella term for people who are non-heterosexual or non- cisgender. Originally meaning or , ''queer'' came to be used pejoratively against LGBTQ people in the late 19th century. From the late 1980s, queer activists began to ...
. In June 2020, she became a
naturalized United States citizen Citizenship of the United States is a legal status that entails Americans with specific rights, duties, protections, and benefits in the United States. It serves as a foundation of fundamental rights derived from and protected by the Constit ...
. In August 2020, Sterling came out as
non-binary Non-binary or genderqueer Gender identity, gender identities are those that are outside the male/female gender binary. Non-binary identities often fall under the transgender umbrella since non-binary people typically identify with a gende ...
. Sterling uses she/
them Them or THEM, a third-person singular or plural accusative personal pronoun, may refer to: Books * ''Them'' (novel), 3rd volume (1969) in American Joyce Carol Oates' ''Wonderland Quartet'' * '' Them: Adventures with Extremists'', 2003 non-fict ...
pronouns.


Notes


References

{{DEFAULTSORT:Sterling, Jim 1984 births Living people 20th-century American LGBTQ people 21st-century American LGBTQ people American non-binary professional wrestlers American non-binary writers American people of English descent English expatriates in the United States English non-binary entertainers English non-binary writers LGBTQ people from Mississippi LGBTQ professional wrestlers LGBTQ YouTubers Naturalized citizens of the United States Non-binary sportspeople Non-binary pansexual people People from Erith People from Jackson, Mississippi People with attention deficit hyperactivity disorder People with bipolar disorder People with post-traumatic stress disorder Video game critics YouTubers from London YouTubers from Mississippi YouTube critics and reviewers