James William Fyffe (November 20, 1945 – May 15, 2003) was an American sportscaster and radio talk-show host. He was best known as the play-by-play announcer for
Auburn Tigers football
The Auburn Tigers football program represents Auburn University in the sport of American college football. Auburn competes in the Football Bowl Subdivision (FBS) of the National Collegiate Athletic Association (NCAA) and the Western Division o ...
and
basketball
Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
.
Career
A native of
Paintsville, Kentucky
Paintsville () is a home rule-class city along Paint Creek in Johnson County, Kentucky, in the United States. It is the seat of its county. The population was 3,459 during the 2010 U.S. Census.
History
A Paint Lick Station was referred to in ...
, Fyffe became
Auburn's play-by-play announcer in 1981 and spent 22 seasons calling Auburn football games. His signature "TOUCHDOWN AUBURN" call was beloved by Auburn fans. During his tenure as the voice of the
Auburn Tigers
The Auburn Tigers are the athletic teams representing Auburn University, a public four-year coeducational university located in Auburn, Alabama, United States. The Auburn Tigers compete in Division I of the National Collegiate Athletic Associa ...
, Fyffe shared the Auburn broadcast booth with three former Auburn
quarterback
The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Ame ...
s.
Pat Sullivan, the 1971
Heisman Trophy
The Heisman Memorial Trophy (usually known colloquially as the Heisman Trophy or The Heisman) is awarded annually to the most outstanding player in college football. Winners epitomize great ability combined with diligence, perseverance, and hard ...
winner was the color commentator from 1981 to 1985. When Sullivan joined the Auburn coaching staff in 1986, he was replaced by Charlie Trotman, the
Tigers
The tiger (''Panthera tigris'') is the largest living cat species and a member of the genus ''Panthera''. It is most recognisable for its dark vertical stripes on orange fur with a white underside. An apex predator, it primarily preys on un ...
quarterback from 1977 to 1979. When Trotman stepped down after the 2000 season,
Stan White (the
Tigers
The tiger (''Panthera tigris'') is the largest living cat species and a member of the genus ''Panthera''. It is most recognisable for its dark vertical stripes on orange fur with a white underside. An apex predator, it primarily preys on un ...
quarterback from 1990 to 1993) replaced him and worked with Fyffe during his final two seasons in the broadcast booth.
Fyffe also called
Auburn basketball for 22 years. During basketball games, Fyffe was known to say "hello" to an Auburn player's home town following a
slam dunk
A slam dunk, also simply known as dunk, is a type of basketball shot that is performed when a player jumps in the air, controls the ball above the horizontal plane of the rim, and scores by shoving the ball directly through the basket with one ...
. According to Fyffe, this tradition started after
Charles Barkley
Charles Wade Barkley (born February 20, 1963) is an American former professional basketball player who is a television analyst on TNT. Nicknamed "Sir Charles", "Chuck", and "the Round Mound of Rebound", Barkley played 16 seasons in the Natio ...
asked him to say hello to all the people in
Leeds, Alabama
Leeds is a tri-county municipality located in Jefferson, St. Clair, and Shelby counties in the State of Alabama and is an eastern suburb of Birmingham. As of the 2020 census, the population of the city was 12,324.
Leeds was founded in 1877, ...
,
Barkley's hometown. Fyffe told
Barkley Barkley may refer to:
People
*Barkley (surname), people with this name
Places
* Barkley, Delaware, an unincorporated community in New Castle County, Delaware, United States
*Barkley Township, Jasper County, Indiana, in the United States
*Barkley, ...
that he would have to dunk the ball for him to do that.
Barkley Barkley may refer to:
People
*Barkley (surname), people with this name
Places
* Barkley, Delaware, an unincorporated community in New Castle County, Delaware, United States
*Barkley Township, Jasper County, Indiana, in the United States
*Barkley, ...
did, and thus began a tradition that Fyffe continued throughout his years behind the Auburn microphone. Fyffe also hosted "Tiger Talk", the Auburn Network's weekly radio call-in show until 1998, when
Rod Bramblett succeeded him.
Fyffe would end every broadcast by saying, "My time's up, I thank you for yours." He would occasionally alter the phrase to be, "Our time's up, we thank you for yours."
Fyffe was also the play-by-play announcer for the
USFL's Birmingham Stallions
The Birmingham Stallions were a franchise in the United States Football League, an attempt to establish a second professional league of American football in the United States in competition with the National Football League. They played their h ...
,
Birmingham Steeldogs
The Alabama Steeldogs, originally known as the Birmingham Steeldogs, were incorporated in 2000 as one of the charter teams in the AF2, the developmental league of the Arena Football League. Entering their eighth season as of 2007, they were the l ...
and
Columbus Wardogs
The Columbus Wardogs were an arena football team in af2 that played their home games in the Columbus Civic Center in Columbus, Georgia, from 2001 through 2004. The franchise was relocated as the Mississippi Headhunters for the 2006 season, but did ...
of the
Arena Football League
The Arena Football League (AFL) was a professional arena football league in the United States. It was founded in 1986, but played its first official games in the 1987 season, making it the third longest-running professional football league in ...
. He was also the public address announcer for
Talladega Superspeedway
Talladega Superspeedway, nicknamed “'Dega”, and formerly named Alabama International Motor Speedway (AIMS) from 1969 to 1989, is a motorsports complex located north of Talladega, Alabama. It is located on the former Anniston Air Force Base ...
for 20 years, and was associated with the
Blue–Gray Football Classic
The Blue–Gray Football Classic was an annual American college football all-star game held in Alabama, usually in late December and often on Christmas Day. The brainchild of Alabama college football legend Champ Pickens, the contest began in ...
in
Montgomery.
Fyffe was a pioneer in sports-talk radio in Alabama, hosting one of the first such shows in Montgomery in the 1970s. At the time of his death, Fyffe hosted a sports-talk show on
WACV
WACV (93.1 FM ''News Talk 93.1'') is a News Talk formatted radio station that serves the Montgomery Metropolitan Area.
The station's broadcast license is held by Liberty Acquisitions 825, LLC, and the station is operated under a local marketi ...
in
Montgomery, Alabama
Montgomery is the capital city of the U.S. state of Alabama and the county seat of Montgomery County. Named for the Irish soldier Richard Montgomery, it stands beside the Alabama River, on the coastal Plain of the Gulf of Mexico. In the 202 ...
.
Death
On May 14, 2003, Fyffe attended an Auburn alumni meeting in
Prattville, Alabama
Prattville is a city located within both Autauga and Elmore counties in the State of Alabama but serves as the county seat of Autauga County. As of the 2020 census, the population of the city was 37,781. Nicknamed "The Fountain City" due to t ...
where he gave a speech opening for Auburn head football coach
Tommy Tuberville
Thomas Hawley Tuberville ( ; born September 18, 1954) is an American retired college football coach and politician serving as the junior United States senator from Alabama since 2021. Before entering politics, Tuberville was the head football co ...
. Shortly after arriving home, he complained of a headache to his wife, Rose, and eventually collapsed. He was rushed by ambulance to Montgomery's Jackson Hospital where he was diagnosed with a
brain aneurysm
An intracranial aneurysm, also known as a brain aneurysm, is a cerebrovascular disorder in which weakness in the wall of a cerebral artery or vein causes a localized dilation or ballooning of the blood vessel.
Aneurysms in the posterior circul ...
. Fyffe was removed from life support and pronounced dead at approximately 10:00 AM on May 15, 2003. Following the announcement of his death, many
sports talk show
Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often- boisterous on-ai ...
s and
Alabama
(We dare defend our rights)
, anthem = "Alabama (state song), Alabama"
, image_map = Alabama in United States.svg
, seat = Montgomery, Alabama, Montgomery
, LargestCity = Huntsville, Alabama, Huntsville
, LargestCounty = Baldwin County, Al ...
TV newscasts played some of his most notable calls, and allowed fans and colleagues of Fyffe to share some of their favorite stories and voice grief over the loss. A public memorial service for Fyffe was held in Montgomery at Leak Memory Chapel, followed by a public funeral at First United Methodist Church. Fyffe is buried at
Greenwood Cemetery in Montgomery, Alabama.
Fyffe was survived by his wife Rose, five children, five grandchildren and one great-grandchild.
Rose Fyffe died on June 5, 2011.
Awards
Fyffe was named Alabama Sportscaster of the Year nine times during his career, and received numerous honors from the
Auburn University
Auburn University (AU or Auburn) is a public land-grant research university in Auburn, Alabama. With more than 24,600 undergraduate students and a total enrollment of more than 30,000 with 1,330 faculty members, Auburn is the second largest uni ...
Board of Trustees, the Alabama State Legislature, the Montgomery City Council, and the Auburn Alumni Association.
He was posthumously inducted into the
Alabama Sports Hall of Fame
The Alabama Sports Hall of Fame (ASHOF) is a state museum located in Birmingham, Alabama, dedicated to communicating the state’s athletic history. The museum displays over 5,000 objects related to athletes who were born in Alabama or earned fame ...
in 2005.
Legacy
Rod Bramblett succeeded Fyffe in the Auburn broadcast booth. During each football game broadcast, Bramblett remembered Fyffe by using his signature "Touchdown Auburn" call at least once during the course of a broadcast.
Fyffe suffered from
diabetes
Diabetes, also known as diabetes mellitus, is a group of metabolic disorders characterized by a high blood sugar level ( hyperglycemia) over a prolonged period of time. Symptoms often include frequent urination, increased thirst and increased ap ...
during his life. Upon his death, the Jim Fyffe Diabetes Research Fund at Auburn University was created in his memory. The fund supports graduate students conducting diabetes research and provides funding for diabetes research projects. The fund was established by
Auburn University
Auburn University (AU or Auburn) is a public land-grant research university in Auburn, Alabama. With more than 24,600 undergraduate students and a total enrollment of more than 30,000 with 1,330 faculty members, Auburn is the second largest uni ...
, the
Auburn Network and Fyffe's widow, Rose Fyffe.
Memorable calls
1987: Auburn at Georgia Tech
In his autobiography, Fyffe admitted that this call, from the October 17, 1987 game at
Georgia Tech
The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part of ...
was probably the call he was most known for, and he considered it the second greatest Auburn win at the time the book was written (1996). This call is on every collection of memorable radio calls released by the Auburn Network, and it was the call that
Paul Finebaum
Paul Finebaum is an American sports author, former columnist, and television-radio personality. His primary focus is sports, particularly those in the Southeast. After many years as a reporter, columnist, and sports-talk radio host in the Birmin ...
played to open his show on the day of Fyffe's death.
Auburn was heavily favored in the game with
Georgia Tech
The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part of ...
, and this game was to be the last yearly meeting between the two rivals. But with 4:01 to play in the game, Auburn trailed 10-7 and needed to go 91-yards to score. The Tigers moved down the field behind the passing of quarterback Jeff Burger and, 16 plays later, were at the
Georgia Tech
The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part of ...
four-yard-line with only 29 seconds to play:
The pass from Jeff Burger to receiver
Lawyer Tillman completed a 17 play, 91-yard drive and the PAT gave Auburn a 14–10 lead. The Tigers'
Aundray Bruce
Aundray Bruce (born April 30, 1966) is a former American football player. He played outside linebacker and tight end as a pro. As a college football player he played defensive end at Auburn University before playing for the Atlanta Falcons and L ...
completed the scoring by returning a tipped pass for a
touchdown
A touchdown (abbreviated as TD) is a scoring play in gridiron football. Whether running, passing, returning a kickoff or punt, or recovering a turnover, a team scores a touchdown by advancing the ball into the opponent's end zone. In Ameri ...
on the last play of the game, and Auburn won 20–10. Fyffe received some criticism from the call...mainly, he said, from
Alabama
(We dare defend our rights)
, anthem = "Alabama (state song), Alabama"
, image_map = Alabama in United States.svg
, seat = Montgomery, Alabama, Montgomery
, LargestCity = Huntsville, Alabama, Huntsville
, LargestCounty = Baldwin County, Al ...
fans. Some in the media criticized him, saying they couldn't tell what was happening. Of the call, Fyffe said, "Frankly, in listening to the replay of the call through the years, I've never thought it was my best. I probably did go too crazy, but I think the listener could tell what was going on without any problem. No matter what I think about it, Auburn fans still come up to me and tell me it was the best call they've ever heard. And that's what matters."
1993: Alabama at Auburn
Under new head coach
Terry Bowden
Terry Wilson Bowden (; born February 24, 1956) is an American college football coach, currently the head coach at the University of Louisiana at Monroe. Bowden was previously head coach at Salem University (1983–1985), Samford University (1987 ...
, Auburn had reached the season ending game with
Alabama
(We dare defend our rights)
, anthem = "Alabama (state song), Alabama"
, image_map = Alabama in United States.svg
, seat = Montgomery, Alabama, Montgomery
, LargestCity = Huntsville, Alabama, Huntsville
, LargestCounty = Baldwin County, Al ...
undefeated at 10–0. The Crimson Tide was 8–1–1 and were the defending National Champions. Normally, a game of this magnitude would've been played before a national television audience. But Auburn was under
NCAA
The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges an ...
sanctions and were not allowed to appear on television during 1993. This was Alabama's second trip to
Jordan–Hare Stadium
Jordan–Hare Stadium (properly pronounced n central Alabama dialectas ) is an American football stadium in Auburn, Alabama on the campus Auburn University. It primarily serves as the home venue of the Auburn Tigers football team. The stadium i ...
and, due to the magnitude of the game, the two schools set up a closed-circuit television feed to
Bryant–Denny Stadium
Bryant–Denny Stadium is an outdoor stadium in the southeastern United States, on the campus of the University of Alabama in Tuscaloosa. It is the home field of the Alabama Crimson Tide football team of the Southeastern Conference (SEC).
Opene ...
in
Tuscaloosa
Tuscaloosa ( ) is a city in and the seat of Tuscaloosa County in west-central Alabama, United States, on the Black Warrior River where the Gulf Coastal and Piedmont plains meet. Alabama's fifth-largest city, it had an estimated population of 1 ...
. Fyffe set the scene this way as he opened the broadcast of the game on the Auburn Network:
Auburn trailed 14–5 at halftime having mustered only a field goal and a sack of Alabama quarterback
Jay Barker
Jay Barker (born Harry Jerome Barker on July 20, 1972) is a retired professional American football quarterback. He is currently a Birmingham radio personality.
Football career
Barker attended Hewitt-Trussville High School in Trussville, Alab ...
for a safety. Midway through the third quarter, the Auburn offense began its best drive of the game, moving from its own 30 yard-line to the Alabama 31. But three plays later, senior quarterback
Stan White was knocked out of the game with a knee injury. Rather than punt or attempt a long field goal, Bowden elected to send backup quarterback
Patrick Nix
Patrick Nix is an American football coach and former player. He played college football as a quarterback at Auburn University from 1992 to 1995. Nix served as the head football coach at Henderson State University from 1999 to 2000, compiling a ...
into the game with a fourth down play:
Fyffe's voice was noticeably hoarse during the call and, in his autobiography, Fyffe stated that his voice was noticeably weak at the start of the game, a game he considered one of the biggest of his career due to the magnitude of the game, and the fact the game wasn't on television. He continued, however, and watched as Auburn took the lead on a Scott Etheridge field goal, and, with 2:32 left in the game, Fyffe made his second memorable call as James Bostic sealed the victory:
The Tigers won 22-14 and finished 11-0 for the first time in the school's history.
1999: Ole Miss at Auburn (Basketball)
Though he was most known for his memorable football calls, Fyffe grew up loving college basketball. In his autobiography, Fyffe mentioned the
Kentucky
Kentucky ( , ), officially the Commonwealth of Kentucky, is a state in the Southeastern region of the United States and one of the states of the Upper South. It borders Illinois, Indiana, and Ohio to the north; West Virginia and Virginia to ...
announcer
Cawood Ledford
Cawood Ledford (April 24, 1926 – September 5, 2001) was a radio play-by-play announcer for the University of Kentucky basketball and football teams. Ledford's style and professionalism endeared himself to many sports fans in the Commonwealth of K ...
as one of his favorites.
Fyffe's basketball calls are most likely less memorable due to Auburn's struggles in basketball during most of his career. That was not the case during the 1998–99 season as the Tigers dominated the
SEC en route to a #1 seed in the
NCAA
The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges an ...
tournament. On February 10, 1999, Auburn hosted
Ole Miss before a sellout crowd at
Beard-Eaves Memorial Coliseum and a national television audience on
ESPN
ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
. Fyffe called the game on the Auburn Network along with color analyst Joe Dean Jr. Auburn started fast and led 18-4 when a missed basket by the Rebels led to an Auburn
fast break
Fast break is an offensive strategy in basketball and handball. In a fast break, a team attempts to move the ball up court and into scoring position as quickly as possible, so that the defense is outnumbered and does not have time to set up. The ...
. The result of the play provides an example of Fyffe's slam dunk call:
The Tigers would win the game 95–66.
Books
*
References
*
Alabama Sports Hall of Fame Biography
*
ttps://web.archive.org/web/20071031052627/http://www.vetmed.auburn.edu/index.pl/fyffefund Jim Fyffe Diabetes Research Fund at Auburn University
{{DEFAULTSORT:Fyffe, Jim
College basketball announcers in the United States
College football announcers
1945 births
2003 deaths
Atlanta Falcons announcers
Arena football announcers
Auburn Tigers football announcers
Auburn Tigers basketball broadcasters
American radio sports announcers
People from Paintsville, Kentucky
People from Montgomery, Alabama
Public address announcers
United States Football League announcers
Radio personalities from Kentucky
Deaths from intracranial aneurysm