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Jidu Auto is a joint venture premium intelligent EV startup between Chinese tech giant
Baidu Baidu, Inc. ( ; ) is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market (via Baidu Search), and provides a wide variety of o ...
and car manufacturer
Geely Zhejiang Geely Holding Group Co., Ltd. (ZGH), commonly known as Geely Holding ( ; ), is a Chinese multinational automotive conglomerate headquartered in Hangzhou, China. The company was founded by, and is privately owned by Chinese entrepre ...
. It is headquartered in Shanghai, China. Jidu Auto was founded in March 2021 as a technology AI company that focus on the development of advance intelligence and autonomous electric vehicles.


History

Originally founded in March 2021 with an investment of $300 million, Jidu Auto completed a $400 million Series A financing in January 2022 from Baidu and Geely, On December 7, 2022, Jidu Auto changed its legal name to Shanghai Mihang Automobile Co., Ltd. On February 15, 2023, Jidu Auto announced that the firm would use Baidu's self-developed
Ernie bot Ernie Bot ( zh, c=文心一言, Pinyin: ), full name Enhanced Representation through Knowledge Integration, is an AI chatbot service product of Baidu, released in 2023. It is built on a large language model called ERNIE, which has been in develop ...
Artificial intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
in its production cars as the first company to provide an interactive experience with artificial intelligence in production vehicles.


Relation with Ji Yue brand

Ji Yue (极越) brand was established in August 2023, a second company between Geely and Baidu to reconstruct the partnership between the two companies. The Ji Yue brand is 65% owned by Geely and 35% by Baidu which makes Ji Yue brand a subsidiary under Geely Group rather than a joint venture company like Jidu. Due to the Chinese government's policies, Baidu, as the controlling company of Jidu, cannot obtain the qualification to manufacture cars. The purpose of establishing Ji Yue was to make Geely the controlling company in order to sidestep the restriction of car manufacture qualification. Jidu Auto now operates as a technology solution company that focuses on product design, product engineering, as well as development of AI driving and advanced user interface technology for all Ji Yue vehicles. With the new Ji Yue brand, the previous Jidu Robo-01 was renamed as Ji Yue 01. The Ji Yue brand inherited the brand logo created by Jidu Auto.


Products

Current Ji Yue vehicles are manufactured and assembled at
Hangzhou Bay Hangzhou Bay is a funnel-shaped inlet of the East China Sea on the middle eastern coast of Mainland China, bordered by the province of Zhejiang to the west and south, and the municipality of Shanghai to north. The bay extends westwards to its ...
in
Ningbo Ningbo is a sub-provincial city in northeastern Zhejiang province, People's Republic of China. It comprises six urban districts, two satellite county-level cities, and two rural counties, including several islands in Hangzhou Bay and the Eas ...
, where Geely's headquarter and several Geely plants are located. *
Ji Yue 01 The Ji Yue 01 (or Jidu 01) is a Battery electric vehicle, high performance mid-size crossover SUV, mid-size electric crossover SUV produced by Jidu Auto under the Ji Yue brand. History In September 2021, the newly established joint-venture c ...
(2023–2024), mid-size SUV, BEV *
Ji Yue 07 The Ji Yue 07 (or Jidu 07) is a high performance electric executive sedan produced by Jidu Auto under the Ji Yue brand. History For the first time, plans to expand the portfolio of the then Jidu Auto brand were announced at the end of Dec ...
(2024), mid-size sedan, BEV * Ji Yue Robo X (concept), sport car, BEV File:Ji Yue 01 at Auto Guangzhou 2023 20231126-A.jpg, Ji Yue 01 File:Ji Yue 07 in Guangzhou, China 20241213.jpg, Ji Yue 07 File:Jiyue Robo X 001.jpg, Ji Yue Robo X


See also

*
Automobile manufacturers and brands of China There are currently about 150 active brands in the Chinese automobile market. Among them are 97 Chinese domestic brands and 43 joint venture (JV) brands. Before 2010, the traditional "Big Four" refers to the four major state-owned car manufacturers ...
*
List of automobile manufacturers of China There are hundreds of automobile manufacturers operating in China, the country with the largest automotive industry in the world. It includes state-owned manufacturers, privately owned manufacturers, foreign manufacturers, and joint ventures betw ...


References


External links

* {{Automotive industry in China Geely brands Vehicle manufacturing companies established in 2021 Baidu Joint ventures