Jeremy "Jez" George (born 24 January 1970) is an English former
football manager
''Football Manager'', also known as ''Worldwide Soccer Manager'' in North America from 2004 to 2008, is a series of football management simulation video games developed by British developer Sports Interactive and published by Sega. The game beg ...
who was Chief Executive Officer for
Cambridge United
Cambridge United Football Club is a professional association football club based in the city of Cambridge, England. They currently compete in EFL League Two, the fourth tier of the English football league system. Nicknamed the U’s, the club h ...
in the
Football League Two
The English Football League Two, simply known as League Two and for sponsorship purposes as Sky Bet League Two, is a professional association football league in England. EFL League Two is the fourth division of the English Football League (EFL ...
. He was also a prominent figure in the Cambridge United Youth & Community Trust. He has been hailed as "the heart and soul" of the club by former
England
England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
international
Dion Dublin
Dion Dublin (born 22 April 1969) is an English former professional footballer, television presenter and pundit. He is a club director of Cambridge United.
As a player he was a centre-forward, notably playing in the Premier League for Manches ...
. However some fans contest this in Cambridge
He is currently Director of Football at English League One side
Lincoln City.
George is also a noted football
lobbyist
Lobbying is a form of advocacy, which lawfully attempts to directly influence legislators or government officials, such as regulatory agencies or judiciary. Lobbying involves direct, face-to-face contact and is carried out by various entities, in ...
and
fundraiser
Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gathe ...
, campaigning for changes to rules in youth football funding which currently see clubs relegated from the
Football League
The English Football League (EFL) is a league of professional association football, football clubs from England and Wales. Founded in 1888 as the Football League, it is the oldest football league in Association football around the world, the w ...
lose the entirety of their funding after two seasons.
As part of his work he has founded the organisation Protect Football's Future, has taken part in two cross-country
charity walks raising over £100,000 for youth development schemes, and in doing so has earned plaudits from an array of high-profile football personalities including
Bob Wilson Bob Wilson may refer to:
Association footballers
*Bob Wilson (footballer, born 1867) (1867–?), Irish international footballer of the 1880s
*Bob Wilson (footballer, born September 1898) 1920s, Scottish footballer with Third Lanark and Fall Ri ...
,
Sam Allardyce
Samuel Allardyce (born 19 October 1954) is an English football manager and former professional player. Allardyce made 578 league and cup appearances in a 21-year career spent mostly in the Football League, as well as brief spells in the North ...
and Sir
Alex Ferguson
Sir Alexander Chapman Ferguson (born 31 December 1941) is a Scottish former professional football manager and player, best known for managing Manchester United from 1986 to 2013. He is widely regarded as the greatest manager of all time and ...
.
Youth football
Cambridge United Youth & Community Trust
George was integral in setting up the Cambridge United Youth & Community Trust, which was formed in March 2010 to provide sport and learning activities for children in
Cambridge
Cambridge ( ) is a List of cities in the United Kingdom, city and non-metropolitan district in the county of Cambridgeshire, England. It is the county town of Cambridgeshire and is located on the River Cam, north of London. As of the 2021 Unit ...
and the
surrounding area. Its mission statement is "to positively influence the lifetime potential of 10,000 children annually through sport", which it seeks to achieve through operating football courses and a Centre of Excellence, alongside more traditional education courses which it runs out of its state of the art Learning Centre at the
Abbey Stadium
The Abbey Stadium, currently known as the Cledara Abbey Stadium for sponsorship reasons, is a football stadium in Cambridge, England. It has been the home ground of Cambridge United since 1932, and currently has a maximum capacity of 7,937 spe ...
.
As a result of his involvement with the Trust, and as manager of
Cambridge Regional College
Cambridge Regional College is a mixed further education college in Cambridge, Cambridgeshire, England.
College profile
The college offers courses in a wide range of subjects from hair and beauty and mechanics to media studies and science, as ...
, George became intimately involved with the financing of youth football. Because of its status as a non-league club, Cambridge United receives no funding from the Football League Youth Development scheme, despite its historical success in producing players for both its own first team, and other clubs; indeed, the club's youth system is regarded throughout professional football circles as one of the best in England.
George's first fundraising venture saw him walk from
Torquay
Torquay ( ) is a seaside town in Devon, England, part of the unitary authority area of Torbay. It lies south of the county town of Exeter and east-north-east of Plymouth, on the north of Tor Bay, adjoining the neighbouring town of Paignt ...
to
Cambridge
Cambridge ( ) is a List of cities in the United Kingdom, city and non-metropolitan district in the county of Cambridgeshire, England. It is the county town of Cambridgeshire and is located on the River Cam, north of London. As of the 2021 Unit ...
to highlight the injustice in the funding rules which saw
Torquay United
Torquay United Football Club is a professional association football club based in Torquay, Devon, England. The team currently compete in the National League South, the sixth level of the English football league system. They have played their ho ...
receive £180,000 for their youth set-up following their victory over Cambridge United in the
2009 play-off final. The walk saw George, along with then centre of excellence manager Matt Walker, cover 260 miles and raise £40,000 to help towards the annual running costs of Cambridge's youth teams.
Protect Football's Future
Protect Football's Future was launched in April 2010 as a coalition between six former league clubs -
Wrexham
Wrexham ( ; ) is a city status in the United Kingdom, city in the North East Wales, north-east of Wales. It lies between the Cambrian Mountains, Welsh mountains and the lower River Dee, Wales, Dee Valley, near the England–Wales border, borde ...
,
Oxford United
Oxford United Football Club () is a professional association football, football club based in Oxford, England. The club compete in the EFL Championship, the second tier of English football league system, English football. Founded as Headingto ...
,
York City
York City Football Club is a professional association football club based in the city of York, North Yorkshire, England. The team competes in the National League, the fifth level of the English football league system, as of the 2024–25 seas ...
,
Rushden & Diamonds
Rushden & Diamonds Football Club was an association football club based in Irthlingborough, Northamptonshire, England. Nicknamed "The Diamonds", the club played at Nene Park. The club's main rivals were county neighbours Kettering Town F.C., Ket ...
,
Mansfield Town
Mansfield Town Football Club is a professional association football club based in the town of Mansfield, Nottinghamshire, England. The team competes in , the third level of the English football league system.
The club was formed in 1897 as Mans ...
and Cambridge United - to oppose the FA's funding rules which they perceived as unfair and creating a
postcode lottery
In the United Kingdom, the postcode lottery is the unequal provision of services such as healthcare, education and insurance prices depending on the geographic area or postcode. Postcodes can directly affect the services an area can obtain, such ...
.
To publicise the launch, George undertook a 19-day, 410-mile walk in April and May 2010 from
Wrexham
Wrexham ( ; ) is a city status in the United Kingdom, city in the North East Wales, north-east of Wales. It lies between the Cambrian Mountains, Welsh mountains and the lower River Dee, Wales, Dee Valley, near the England–Wales border, borde ...
to
Wembley
Wembley () is a large suburbIn British English, "suburb" often refers to the secondary urban centres of a city. Wembley is not a suburb in the American sense, i.e. a single-family residential area outside of the city itself. in the London Borou ...
to raise funds and awareness of the campaign.
During the so-called 'Walk for Change', close to 3,000 signatures were collected on a petition, with past and present
Premier League
The Premier League is a professional association football league in England and the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football Lea ...
players
Dave Kitson
David Barry Kitson (born 21 January 1980) is an English former professional footballer who played as a forward.
He made 420 appearances in the Premier League and Football League, including 145 for Reading.
Kitson began his career with non-le ...
,
Danny Murphy,
Curtis Davies
Curtis Eugene Davies (born 15 March 1985) is a former professional footballer who played as a centre-back. Born in England, he represented the Sierra Leone national team.
Davies began his career at Luton Town, for whom he made his professiona ...
and
Jack Collison
Jack David Collison (born 2 October 1988) is a Welsh football manager and former player who was the head coach of Huntsville City in MLS Next Pro from 2023 to 2024.
Collison began his career with Peterborough United's youth system in 1998, be ...
among those pledging support.
The walk raised around £60,000 for youth development funds and garnered much media attention for the campaign, culminating in the presentation of the petition to the FA at Wembley, and an
All Star Match at the
Abbey Stadium
The Abbey Stadium, currently known as the Cledara Abbey Stadium for sponsorship reasons, is a football stadium in Cambridge, England. It has been the home ground of Cambridge United since 1932, and currently has a maximum capacity of 7,937 spe ...
. Dave Kitson, in particular, was a vocal supporter of George's campaign, appearing at the All Star Match, conducting various media interviews and (alongside Jack Collison and Curtis Davis) writing an
open letter
An open letter is a Letter (message), letter that is intended to be read by a wide audience, or a letter intended for an individual, but that is nonetheless widely distributed intentionally.
Open letters usually take the form of a letter (mess ...
to the FA, Premier League and Football League supporting the need for changes to youth football's financing.
In January 2011, George said of his campaign that "some progress has been made but it’s a very slow process". This followed meetings with Sir
Trevor Brooking
Sir Trevor David Brooking (born 2 October 1948) is a former England national football team, England international Association football, footballer, manager, pundit and football administrator; he now works as director of football development in En ...
, the FA's director of football development and Jed Roddy, the
Premier League
The Premier League is a professional association football league in England and the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football Lea ...
's head of youth, to discuss the Protect Football's Future campaign.
Managerial career
CRC FC
After joining
Cambridge United
Cambridge United Football Club is a professional association football club based in the city of Cambridge, England. They currently compete in EFL League Two, the fourth tier of the English football league system. Nicknamed the U’s, the club h ...
from local rivals
Cambridge City, George became the first manager of
Cambridge Regional College
Cambridge Regional College is a mixed further education college in Cambridge, Cambridgeshire, England.
College profile
The college offers courses in a wide range of subjects from hair and beauty and mechanics to media studies and science, as ...
, a team formed in
2006
2006 was designated as the International Year of Deserts and Desertification.
Events
January
* January 1– 4 – Russia temporarily cuts shipment of natural gas to Ukraine during a price dispute.
* January 12 – A stampede during t ...
as a
de facto reserve team.
FA rules prohibit reserve teams playing at certain levels of the
football pyramid
Promotion and relegation is used by sports leagues as a process where teams can move up and down among divisions in a league system, based on their performance over a season. Leagues that use promotion and relegation systems are sometimes call ...
, and so the Cambridge Regional College (CRC) name was adopted in recognition of the college's financial support, and because the team is made up almost entirely of scholars.
George coached the team for a number of years to considerable success both on and off the field as it grew to establish itself in the
Eastern Counties Football League
The Eastern Counties Football League, currently known as the Thurlow Nunn League for sponsorship purposes, is an English football league at levels 9 and 10 of the English football league system. It currently contains clubs from Norfolk, Suffolk ...
, finishing runners-up in 2008–09 and again in 2009–10, producing a number of players who would go on to star in Cambridge's first team, notably Josh Coulson, Robbie Willmott and Luke Berry.
Cambridge United
When
Martin Ling
Martin Ling (born 15 July 1966) is an English Association football, football manager and former player currently director of football for Leyton Orient F.C., Leyton Orient. He played in over 100 The Football League, Football League matches for ...
left Cambridge United on 1 February 2011 after 87 games in charge, George took over as
caretaker manager
In association footballing terms, a caretaker manager or interim manager is somebody who takes temporary charge of the management of a football team, usually when the regular manager is dismissed or leaves for a different club. However, a caret ...
of the first team, initially until the end of the
2010–11 season.
After successfully guiding the team to safety from relegation, his position was made permanent at the end of the season.
George set about reshaping the team prior to the
2011–12 season in order to meet budget cuts, which saw a 25% reduction in the club's playing budget.
A number of the club's highest earners, including former assistant manager
Paul Carden and the previous season's top scorer Danny Wright, left the club as George implemented a disciplined wage structure: "the players who were over the wage ceiling...were quite categorically told the options they had to them were to take a pay cut and discuss what that would be or to find another club".
Despite the budget restraints, however, George enjoyed a successful start to the season with a team made up of CRC graduates and promising youngsters. Early season form saw the team establish itself in the
play-off
The playoffs, play-offs, postseason or finals of a sports league are a competition played after the regular season by the top competitors to determine the league champion or a similar accolade. Depending on the league, the playoffs may be eith ...
positions following notable away wins against
Luton Town
Luton Town Football Club is a professional association football, football club from Luton, Bedfordshire, England. The club currently competes in EFL League One, the third level of the English football league system. Nicknamed "The Hatters", L ...
and
Mansfield Town
Mansfield Town Football Club is a professional association football club based in the town of Mansfield, Nottinghamshire, England. The team competes in , the third level of the English football league system.
The club was formed in 1897 as Mans ...
, both tipped for success prior to the start of the season. Such was the dramatic change in the mood around the club under George's management, attendances began to recover from the historic lows seen under the Ling-era, and fans coined the term 'the Jezolution', a
portmanteau
In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together. of George's
forename
A given name (also known as a forename or first name) is the part of a personal name quoted in that identifies a person, potentially with a middle name as well, and differentiates that person from the other members of a group (typically a ...
and '
revolution
In political science, a revolution (, 'a turn around') is a rapid, fundamental transformation of a society's class, state, ethnic or religious structures. According to sociologist Jack Goldstone, all revolutions contain "a common set of elements ...
', selling 'Viva La Jezolution' merchandise to continue George's legacy of fundraising from his youth football days. On 14 April 2012, George paid the ticket entry fee for each of the 80 Cambridge United fans who attended the club's away fixture at
Barrow out of his own pocket.
This generous act was George's way of thanking the club's fans for their loyal support throughout his first full year in charge, and was followed by the first team players on that day buying a large amount of pizzas for the away fans to eat on their 270-mile journey home. Cambridge United would finish the
2011–12 season in 9th place.
George led
Cambridge United
Cambridge United Football Club is a professional association football club based in the city of Cambridge, England. They currently compete in EFL League Two, the fourth tier of the English football league system. Nicknamed the U’s, the club h ...
to two wins out of their first three league matches in the
2012–13
1 (one, unit, unity) is a number, numeral, and glyph. It is the first and smallest positive integer of the infinite sequence of natural numbers. This fundamental property has led to its unique uses in other fields, ranging from science to sp ...
Conference National
The National League, officially known as Vanarama National League for sponsorship reasons, is a professional association football league in England. The National League is the first division of the National League (English football), National Le ...
campaign. This strong start was followed by a run of eight games where they failed to win, only securing three draws. This poor run of form led George to announce his return to his previous role as Director of Football on 4 October 2012. At the same time,
Richard Money
Richard Money (born 13 October 1955) is an English former footballer and manager who was most recently manager of National League club Hartlepool United. Before this, he managed Cambridge United, overseeing the side's return to the Football Leag ...
was announced as the new head coach of Cambridge United.
He was made Chief Executive Officer of Cambridge United in October 2014.
Managerial statistics
References
External links
*
{{DEFAULTSORT:George, Jez
1970 births
Living people
English football managers
Cambridge United F.C. managers
National League (English football) managers