Jever is a German

beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from cer ...

brand, named after the town of

Jever Jever () is the capital of the district of Friesland in Lower Saxony, Germany. The name Jever is usually associated with a major brand of beer, Jever Pilsener, which is produced there. The city is also a popular holiday resort. Jever was granted c ...

where it is brewed. It has been brewed by the "Friesisches Brauhaus zu Jever" (the Jever Frisian

Brewery A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of bee ...

) since 1848.

History

Aus dem Friesischen Brauhaus zu Jever (1)

When the "Friesisches Brauhaus zu Jever" was founded by Diedrich König in 1848, it was only one of several breweries in the region. König, however, was convinced from the beginning that his beer was something special. After his death in 1867, his son sold the brewery. Theodor Fetköter took over the brewery. He began by developing the small family business into a large brewery operation, started to advertise and developed special bottles. In 1848, he played an important part in installing the first water supply system in Jever. The

First World War World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fig ...

was a difficult time for the brewery. Theodor Fetköter's son, who had taken over the business, was killed at the front. The brewery was sold once again, in 1922, to the

Bavaria – St. Pauli Brewery Bavaria – St. Pauli Brewery (Bavaria - St. Pauli - Brauerei AG) was a German brewery founded in 1922 from the merger of Bavaria Brauerei AG (founded 1897) and St. Pauli Actien-Brauerei (founded 1862) in Hamburg. Its brands are now brewed by H ...

, based in

Hamburg Hamburg (, ; nds, label=Hamburg German, Low Saxon, Hamborg ), officially the Free and Hanseatic City of Hamburg (german: Freie und Hansestadt Hamburg; nds, label=Low Saxon, Friee un Hansestadt Hamborg),. is the List of cities in Germany by popul ...

. Today the Bavaria – St. Pauli Brewery is owned by the

Danish Danish may refer to: * Something of, from, or related to the country of Denmark People * A national or citizen of Denmark, also called a "Dane," see Demographics of Denmark * Culture of Denmark * Danish people or Danes, people with a Danish ance ...

Carlsberg Group Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. ...

. By then, beer from Jever had become known outside the region where it was produced. Since 1934, it has been sold under the name "Jever

Pilsener Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (german: Pilsen), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell ...

". After

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

, the brewery once again found itself experiencing difficult times. Due to a fuel shortage, beer could only be sold from the brewery gates directly to customers. It was also necessary to scour the region's farms for malt. After the post-war period, the situation in Jever improved once again. The top-selling beer was "Jever Export", which was brewed until 1990. During the 1960s, Pilsener beer became more and more popular and sales figures for Jever Pilsener increased. During this period the brewery was expanded. Since 1994, the brewery has belonged to the Dortmunder

Brau und Brunnen Brau und Brunnen AG ("Brew and Spring") was a German brewing and beverage group which was formed as "Dortmunder Union-Schultheiss Brauerei AG" in 1972 through a merger between Schultheiss-Brauerei and Dortmunder Union-Brauerei. It was renamed ''Bra ...

Group, which was acquired by Radeberger Group, at the beginning of 2005.

Sponsorships

From 2002 to 2005, professional football club

Borussia Mönchengladbach Borussia Verein für Leibesübungen 1900 e. V. Mönchengladbach, commonly known as Borussia Mönchengladbach (), Mönchengladbach () or Gladbach (; abbreviated as Borussia MG, BMG), is a professional Association football, football club based in ...

was sponsored by Jever.

References

External links

official website (English)

Fansite and documentation project (English)
Breweries in Germany Beer brands of Germany 1848 introductions Dr. Oetker {{Beer-stub