brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
created by the
Volkswagen Group
Volkswagen AG (), known internationally as the Volkswagen Group, is a German public multinational conglomerate manufacturer of passenger and commercial vehicles, motorcycles, engines and turbomachinery. Headquartered in Wolfsburg, Lower Saxon ...
with its joint venture partner
FAW Group
China FAW Group Corp., Ltd. (First Automotive Works) is a Chinese state-owned automobile manufacturer headquartered in Changchun, Jilin.Volkswagen Jetta is a popular car in China, and the model forms the basis of the new company, with two additional SUV models joining the range.
The Jetta cars are built in Chengdu at an FAW-Volkswagen joint venture plant.
History
At the time, when the Jetta brand was introduced, Harald Müller was the company president.
In May 2020, Harald Müller revealed in interviews that there's been interest in the brand from outside China. In August 2020, there are plans to potentially export Jetta-branded vehicles outside China, but the company has not disclosed which target markets they want to aim at.
Models
Markets
Russia
At the beginning of July 2024, cars under the Jetta marque began to be sold in Russia. The cars are made by FAW Group but reportedly use Volkswagen technology like the
Volkswagen Group MQB platform
The Volkswagen Group MQB platform is the company's strategy for shared modular design construction of its transverse engine, transverse, front-engine, front-wheel-drive layout (optional front-engine, four-wheel-drive layout) automobiles. It was fi ...
and the
Volkswagen EA211 engine
Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...
. Volkswagen had left Russia in 2023.
Die Zeit
(, ) is a German national weekly newspaper published in Hamburg in Germany. The newspaper is generally considered to be among the German newspapers of record and is known for its long and extensive articles.
History
The first edition of was ...
contacted Volkswagen Group China, who denied that it or any of its joint ventures were exporting to Russia. Die Zeit found that the owner of the Russian website for Jetta and other companies involved in the export were divisions of FAW Group, suggesting that neither Volkswagen nor FAW-Volkswagen itself were involved.
China
Sales
*2019 annual sales 162,000
*2020 annual sales 155,000 (first full year as a standalone marque)
*2021 annual sales 169,000
*2022 annual sales 146,900
*2023 annual sales 162,000
*2024 annual sales 120,001 (the VA3 being the top seller)
Iran
In August 2023, the Jetta VS7 was introduced in Tehran, Iran alongside the Jetta VS5 and Jetta VA3 by Mammut Khodro, the official distributor of Volkswagen in Iran. The three models by Jetta will be released in Iran by end of the year.