Jet-Puffed Marshmallows is an American brand of
marshmallow
Marshmallow (, ) is a confectionery made from sugar, water and gelatin whipped to a solid-but-soft consistency. It is used as a filling in baking or molded into shapes and coated with corn starch. This sugar confection is inspired by a medicina ...
and marshmallow related products, manufactured by
Kraft Foods
Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...
and first introduced in 1958. Some notable products include Jet-Puffed Marshmallow Cream and various novelty shaped marshmallows, such as heart, flower, bunny, and star marshmallows.
History
Prior to the early-1950s, marshmallows were usually either bars or small squares, rather than the modern cylindrical extruded shapes. In 1948, Doumak, an American food company, invented and began patenting the modern extruding process, which Kraft would start using in 1953, and by 1958, begin branding as "Jet-Puffed". To help advertise the marshmallows, a simulated space ship made by
Aerojet-General Corporation was offered as a prize for Kraft's ongoing "Name the Training Space Ship" promotion. The rocket toured U.S. cities through 1959, and had young people waiting in long lines for their chance to sit at the control panels.
In 1995, Kraft's confectionery business (including Jet-Puffed Marshmallows) was sold to
Texas Pacific Group
TPG Inc., previously known as Texas Pacific Group and TPG Capital, is an American private equity firm based in Fort Worth, Texas. TPG manages investment funds in growth capital, venture capital, public equity, and debt investments. The firm in ...
, which formed the company
Favorite Brands International.
Nabisco
Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
Nabisco' ...
purchased Favorite Brands International in 1999, and Kraft Foods themselves purchased Nabisco in 2000, returning the Jet-Puffed Marshmallows brand to Kraft.
Kraft at one time offered a replica of the marshmallow dispenser that Spock used in the movie ''
Star Trek V: The Final Frontier''.
In 2020, Jet-Puffed Marshmallows changed logos for the first time since 1987.
Flavors
There have been many seasonal and lasting flavors for Jet-Puffed Marshmallows. Some of these flavors include the original flavor, various fruits, peppermint, French vanilla, and chocolate flavors.
See also
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List of Kraft brands
*
General Foods Corporation
*
Ovson Egg
References
External links
*
{{Portal bar, Food, Companies, Chicago, Illinois
Kraft Foods brands
Marshmallows
Products introduced in 1958