Jeremiah Weed is a brand of

bourbon whiskey Bourbon whiskey (; also simply bourbon) is a Aging (food), barrel-aged American whiskey made primarily from corn (maize). The name derives from the Kingdom of France, French House of Bourbon, although the precise source of inspiration is uncerta ...

-based products. The Jeremiah Weed brand is owned and marketed by

Diageo Diageo plc ( ) is a British Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It is a major distributor of Scotch whisky and other spirits and operates from 132 sites around the world ...

Range

Their offerings include a 90 proof

blended whiskey A blended whiskey (or blended whisky) is the product of blending different types of whiskeys and sometimes also neutral spirits, colorings, and flavorings. It is generally the product of mixing one or more higher-quality straight or single malt ...

distilled in

Kentucky Kentucky (, ), officially the Commonwealth of Kentucky, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Illinois, Indiana, and Ohio to the north, West Virginia to the ...

, and a bourbon-based 100-proof

liqueur A liqueur ( , ; ) is an alcoholic drink composed of Liquor, spirits (often rectified spirit) and additional flavorings such as sugar, fruits, herbs, and spices. Often served with or after dessert, they are typically heavily sweetened and un-age ...

manufactured in

Connecticut Connecticut ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Rhode Island to the east, Massachusetts to the north, New York (state), New York to the west, and Long Island Sound to the south. ...

. In 2011, Jeremiah Weed entered the flavored malt beverages market with five blends, three marketed in the

U.S. The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...

and two in the UK. The U.S.-market blends are 5.8%

ABV Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...

, and the UK-market blends are 4.0% ABV. In 2009, Jeremiah Weed introduced a blend of flavored vodka, Southern Style Sweet Tea, followed in 2010 by a lemonade blend called Half and Half. 2011 saw the introduction of three flavored malt beverages (a category sometimes referred to as

alcopop An alcopop (or cooler) is a category of mixed alcoholic beverages with relatively low alcohol content (e.g., 3–7% alcohol by volume), including: # Malt beverages to which various fruit juices or other flavorings have been added # Wine coolers: ...

) — Lightning Lemonade, Roadhouse Tea, and Spiked Cola. Also in 2011, Jeremiah Weed launched two Brews into the UK: Jeremiah Weed Sour Mash Brew which has a bourbon taste and Jeremiah Weed Root Brew which has a ginger taste.

Promotion

Gary Jules Gary Jules Aguirre Jr. (born March 19, 1969) is an American singer-songwriter, known primarily for his cover version of the Tears for Fears song " Mad World", which he recorded with his friend Michael Andrews for the film '' Donnie Darko''. ...

produced a song titled "Jeremiah Weed" in 1998. The brand was also promoted by the folk rock band Dos Gringos in their 2003 song, "Jeremiah Weed" in which the product's stance as a favorite of

United States Air Force The United States Air Force (USAF) is the Air force, air service branch of the United States Department of Defense. It is one of the six United States Armed Forces and one of the eight uniformed services of the United States. Tracing its ori ...

fighter pilots is heavily referenced, as both of the singers are veteran

F-16 Fighting Falcon The General Dynamics F-16 Fighting Falcon is an American single-engine supersonic Multirole combat aircraft, multirole fighter aircraft originally developed by General Dynamics for the United States Air Force (USAF). Designed as an air superio ...

pilots. Ohio folk singer Eric Nassau also performed a song with the same title in 2008.YouTube.com [https://ericnassauandfriends.bandcamp.com Eric Nassau]: Jeremiah Weed
/ref> Jeremiah Weed was promoted extensively by

The Adam Carolla Podcast ''The Adam Carolla Show'' (formerly ''The Adam Carolla Podcast'') is a comedy podcast hosted by comedian and radio-television personality Adam Carolla. Its first episode went online on February 23, 2009. The show is the flagship program of Car ...

. American Southern rock band

ZZ Top ZZ Top is an American rock band formed in Houston, Texas, in 1969. For almost 56 years, it consisted of vocalist-guitarist Billy Gibbons, drummer Frank Beard (musician), Frank Beard, and bassist-vocalist Dusty Hill prior to his death in 2021. ZZ ...

is also a current promoter of the brand, as shown in a video on Jeremiah Weed's YouTube page. In 2012, Jeremiah Weed released its first TV commercial, "Alligator" exclusively in the United Kingdom. It was directed by

The General Assembly (directors) The General Assembly were a music video and commercial directing duo based in Los Angeles, CA. They directed music videos for such artists as A.C. Newman, Grum, The Wombats, Totally Enormous Extinct Dinosaurs, Jason Lytle, Fruit Bats (band) an ...

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

. The spot features a real 7-foot alligator. In 2013, Diageo changed the advertising of Jeremiah Weed in the UK, including the Alligator advert to describe the product as a

cider Cider ( ) is an alcoholic beverage made from the Fermented drink, fermented Apple juice, juice of apples. Cider is widely available in the United Kingdom (particularly in the West Country) and Ireland. The United Kingdom has the world's highest ...

References

External links

* {{Official website, http://www.jeremiahweed.com, Jeremiah Weed official website
Check-Six.com - The True Story of 'Jeremiah Weed'

Fighter Pilots that sing about Jeremiah Weed
Whiskies of the United States