Jennings Bryant
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Jennings Bryant (July 21, 1944 – October 14, 2020) was Distinguished Professor Emeritus at The
University of Alabama The University of Alabama (informally known as Alabama, UA, the Capstone, or Bama) is a Public university, public research university in Tuscaloosa, Alabama, United States. Established in 1820 and opened to students in 1831, the University of ...
. Prior to his retirement in 2010, he was Communication and Information Sciences Distinguished Research Professor, holder of the Reagan Endowed Chair of Broadcasting, and Associate Dean for Graduate Studies and Research at UA. Jennings Bryant was married to Sara Poteat Bryant for 43 years. He and Sara were the parents of three children. The Bryants lived on a family farm in the Mountain Valley Rural Agricultural Historical District in Glenwood, North Carolina. Over the course of his career, Bryant made major contributions to the field of
mass communication Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples o ...
, primarily in the area of
media effects In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and ...
research.


Education

Bryant received a bachelor's degree in history from
Davidson College Davidson College is a Private college, private Liberal arts colleges in the United States, liberal arts college in Davidson, North Carolina, United States. It was established in 1837 by the Concord Presbytery and named after American Revolutiona ...
in 1967. He completed his Master's of Divinity work in Communication and Counseling in 1971, graduating from
Louisville Presbyterian Theological Seminary Louisville Presbyterian Theological Seminary, also referred to as Louisville Seminary, is a seminary affiliated with the Presbyterian Church (USA) and located in Louisville, Kentucky. It is one of 12 PC(USA) seminaries and it identifies as an e ...
with highest honors. Bryant earned a Ph.D. in Mass Communication from
Indiana University Bloomington Indiana University Bloomington (IU Bloomington, Indiana University, IU, IUB, or Indiana) is a public university, public research university in Bloomington, Indiana, United States. It is the flagship university, flagship campus of Indiana Univer ...
in 1974, again graduating with highest honors.


Research

Bryant's research work has been vast, but much of it has focused on media effects research, particularly as it relates to media use and children. He is responsible for two landmark works: his 1983 book, co-edited with psychologist Dan Anderson, ''Children's Understanding of Television: Research on Attention and Comprehension'' "Children's Understanding of Television: Research on Attention and Comprehension" remains one of the most-cited works on the subject of media effects on children, and his 2002 textbook ''Media Effects: Advances in Theory and Research'' "Media Effects: Advances in Theory and Research", co-edited with
Dolf Zillmann Dolf Zillmann (born March 12, 1935) is dean emeritus, and professor of information sciences, communication and psychology at the University of Alabama (UA). Zillmann predominantly conducted research in media psychology, a branch of psychology foc ...
, which is one of the most widely used textbooks in Mass Communication theory courses worldwide. One of the more widely cited articles Bryant helped author was a large research project on the effects of exposure to the television show "
Blue's Clues ''Blue's Clues'' is an American interactive educational television, educational children's television series created by Traci Paige Johnson, Todd Kessler, and Angela Santomero, Angela C. Santomero. It premiered on Nickelodeon's Nick Jr. block ...
" on television viewing behavior and cognitive development of children. This, largely correlational, study—which simply used a battery of tests that they repeatedly gave the children every few months, and used the elevated post-test results to suggest that their television viewing or Blue's Clues had a positive impact on cognitive development in children, with children who viewed the show showing more successful and systematic problem-solving increased cognitive skills than those who did not. The study did not account for or control for practice, age related cognitive changes, or the
Hawthorne effect The Hawthorne effect is a type of human behavior reactivity in which individuals modify an aspect of their behavior in response to their awareness of being observed. The effect was discovered in the context of research conducted at the Hawthorn ...
. Children, their teachers and caregivers were coaxed to put in extra effort because of the monetary incentives they received. Bryant has also been published in other areas of effects research, including
Cultivation theory Cultivation theory is a sociological and communications framework designed to unravel the enduring impacts of media consumption, with a primary focus on television. At its core, the theory posits a compelling hypothesis: individuals who invest m ...
with co-author Dorina Miron,
pornography Pornography (colloquially called porn or porno) is Sexual suggestiveness, sexually suggestive material, such as a picture, video, text, or audio, intended for sexual arousal. Made for consumption by adults, pornographic depictions have evolv ...
, and
video games A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
.


Publications

Bryant has authored, co-authored, or edited 27 books, 77 chapters, 20 scholarly encyclopedia entries, and 78 articles in peer-reviewed journals, as well as 129 technical reports totaling over 8,000 pages. Bryant was also the Advisory Editor of the 12-volume, 5,694 page International Encyclopedia of Communication, which was published by Wiley-Blackwell in 2008 and is updated quarterly. The Encyclopedia is a reference guide for all theoretical research conducted in the modern age of Communication Studies.


Contributions to the field through service

Bryant served as a member of the editorial board of 23 peer-reviewed journals between 1978 and present day, including as Founding Co-Editor of the journal ''Media Psychology'', which most recently earned an impact score of 0.618 from SJR, making it the 26th-ranked Applied Psychology (2nd quartile) journal and 26th-ranked Communication (1st quartile) journal currently in print."SJR Impact Ratings for Journal of Media Psychology"
/ref> In that time, he reviewed more than 25 journal manuscripts each year. Additionally, Bryant served as a reviewer for work done on behalf of 26 outside foundations, including the National Science Foundation, National Endowment for the Arts, the Netherlands Royal Academy for Sciences, the Guggenheim Foundation, and the Kellogg Foundation. Bryant also served as an outside reviewer for tenure and/or promotion for 127 colleges and universities domestically and internationally, in departments such as Psychology, Human Development, Education, Library and Information Studies, Marketing, and Communication. In this role, he was responsible for determining the qualifications of persons seeking tenure or promotion within the field.


''Sesame Street'' and other children's programming

Bryant was a Spencer Foundation Fellow in Formative Evaluation for
Children's Television Workshop Sesame Workshop (SW), originally known as the Children's Television Workshop (CTW), is an American nonprofit organization and television company that has been responsible for the production of several educational children's programs—includin ...
in New York in 1972 where he worked on research underpinning the creation of new segments and formats for ''
Sesame Street ''Sesame Street'' is an American educational television, educational children's television series that combines live-action, sketch comedy, animation, and puppetry. It is produced by Sesame Workshop (known as the Children's Television Worksh ...
'' and ''
The Electric Company ''The Electric Company'' is an American educational children's television series produced by the Children's Television Workshop (CTW, now known as Sesame Workshop). It was co-created by Paul Dooley, Joan Ganz Cooney, and Lloyd Morrisett. ...
''."http://www3.davidson.edu/cms/x39711.xml?ss=print"
/ref> He also contributed writing to several other children's television shows between 1970 and 1980 and created (and later sold) two companies dedicated to the creation of, and consulting for, television programming for children. He has also been a paid consultant for over 60 major media companies, many of them dealing with children's programming and media effects.


Awards and recognition

Bryant has received 67 awards or official recognitions in his career for his contributions to research, service, teaching, and community, including 28 Top-Rated or prize winning conference paper presentations, several Distinguished or Outstanding teacher awards, multiple Fellowships, and over $3,300,000 worth of research grant funding. A brief list of some of the more prestigious honors: *Outstanding Teacher Award, Large Lecture Courses ("Johnny Carson Award"), University of Massachusetts—Amherst, 1980 *Alumni Association Outstanding Teaching Award, University of Evansville, 1984 *Knox Hagood Award, Outstanding Faculty Member, College of Communication, University of Alabama, 1990 *Alabama Citizen of the Year, Alabama-Mississippi Telephone Association, 1993 *Faculty Fellow, Blackburn Leadership Institute, University of Alabama, 1997 *Frederick Moody Blackmon-Sarah McCorkle Moody Outstanding Professor Award, University of Alabama, 2000 *President, International Communication Association, 2002–2003 *Fellow, International Communication Association, 2006 *Distinguished Scholar Award, Broadcast Education Association, 2006 *John F. Burnum Distinguished Professor Award, The University of Alabama, 2008 *Doctor of Humane Letters honoris causa, Davidson College, May 20, 2018


References

{{DEFAULTSORT:Bryant, Jennings 1944 births 2020 deaths American educational theorists University of Alabama faculty University of Massachusetts Amherst faculty University of Evansville faculty Davidson College alumni Indiana University Bloomington alumni Louisville Presbyterian Theological Seminary alumni