Jemima Morrell
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Jemima Anne Morrell (7 March 1832 – 13 October 1909) was an English traveller and illustrator. Morrell was born into a middle-class family in
Selby Selby is a market town and civil parish in North Yorkshire, England, south of York on the River Ouse. At the 2021 Census, it had a population of 17,193. The town was historically part of the West Riding of Yorkshire; from 1974 until 2023, ...
,
Yorkshire Yorkshire ( ) is an area of Northern England which was History of Yorkshire, historically a county. Despite no longer being used for administration, Yorkshire retains a strong regional identity. The county was named after its county town, the ...
and was a member of the Junior United Alpine Club, a club with majority women members that organised annual holiday trips. Morrell was one of the tourists who in 1863 partook in the first ever guided tour of Switzerland, led and conducted by
Thomas Cook Thomas Cook (22 November 1808 – 18 July 1892) was the founder of the travel agency Thomas Cook & Son. He was born into a poor family in Derbyshire and left school at the age of ten to start work as a gardener's boy. He served an appren ...
, making her one of the first modern international tourists. Her account of the journey was published in 1963 under the title ''Miss Jemima's Swiss Journal: The First Conducted Tour of Switzerland''.


Biography


Early life

Jemima Anne Morrell was born on 7 March 1832 in
Selby Selby is a market town and civil parish in North Yorkshire, England, south of York on the River Ouse. At the 2021 Census, it had a population of 17,193. The town was historically part of the West Riding of Yorkshire; from 1974 until 2023, ...
,
Yorkshire Yorkshire ( ) is an area of Northern England which was History of Yorkshire, historically a county. Despite no longer being used for administration, Yorkshire retains a strong regional identity. The county was named after its county town, the ...
. Her parents were Robert Morrell, a bank manager in Selby, and Anna Morrell. Jemima was second-eldest of four children and had the elder brother Robert and younger siblings Anna and William. The Morrell family were part of a new middle class formed in the aftermath of the
Industrial Revolution The Industrial Revolution, sometimes divided into the First Industrial Revolution and Second Industrial Revolution, was a transitional period of the global economy toward more widespread, efficient and stable manufacturing processes, succee ...
. The family had enough wealth to finance all of the children attending private schools and employed a housemaid and a cook. Morrell was still unmarried in 1863 and was an aspiring artist. Morrell was a member of the Junior United Alpine Club, a social club that organised annual holiday trips. By 1863, members of the club had already gone on trips to Scotland,
Land's End Land's End ( or ''Pedn an Wlas'') is a headland and tourist and holiday complex in western Cornwall, England, United Kingdom, on the Penwith peninsula about west-south-west of Penzance at the western end of the A30 road. To the east of it is ...
and
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
(having attended the
1862 International Exhibition The International Exhibition of 1862, officially the London International Exhibition of Industry and Art, also known as the Great London Exposition, was a world's fair held from 1 May to 1 November 1862 in South Kensington, London, England. Th ...
). The majority of the members of the club were women, who outnumbered men by four to three.


Switzerland trip

In 1863, Morrell travelled on the first ever guided tour of Switzerland, led and conducted by
Thomas Cook Thomas Cook (22 November 1808 – 18 July 1892) was the founder of the travel agency Thomas Cook & Son. He was born into a poor family in Derbyshire and left school at the age of ten to start work as a gardener's boy. He served an appren ...
. Morrell went on the tour together with her brother William and cousin Sarah Ayres, two friends, and a group of nearly 60 other tourists, including many members of the Junior United Alpine Club. Morrell's participation on the tour was funded by her brother William, who followed in their father's footsteps as a banker and had recently earnt a "very small fortune" through the publication of a text on
income tax An income tax is a tax imposed on individuals or entities (taxpayers) in respect of the income or profits earned by them (commonly called taxable income). Income tax generally is computed as the product of a tax rate times the taxable income. Tax ...
. Her party paid 680
franc The franc is any of various units of currency. One franc is typically divided into 100 centimes. The name is said to derive from the Latin inscription ''francorum rex'' (King of the Franks) used on early French coins and until the 18th century ...
s for circular tickets. The trip took three weeks and Morrell kept a journal of her experiences during the journey. The journal kept by Morrell is an important historical document since it records every detail of the tour in Switzerland, one of the trips that can be seen as marking the origins of modern international tourism. Cook's trips were successful when it came to women tourists since single women could travel as part of travel groups without fearing for their safety. The United Alpine Club began their journey to Switzerland on the morning of 26 June 1863. They first travelled from London to
Newhaven Newhaven is a port town in the Lewes district of East Sussex, England, lying at the mouth of the River Ouse. The town developed during the Middle Ages as the nearby port of Seaford began drying up, forcing a new port to be established. A ...
by train. In her journal, Morrell observed concerning Newhaven that there was "not a drearier port anywhere". From Newhaven, they took a boat to
Dieppe Dieppe (; ; or Old Norse ) is a coastal commune in the Seine-Maritime department, Normandy, northern France. Dieppe is a seaport on the English Channel at the mouth of the river Arques. A regular ferry service runs to Newhaven in England ...
in
Normandy Normandy (; or ) is a geographical and cultural region in northwestern Europe, roughly coextensive with the historical Duchy of Normandy. Normandy comprises Normandy (administrative region), mainland Normandy (a part of France) and insular N ...
from where they then travelled to
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
. From Paris, they travelled to
Geneva Geneva ( , ; ) ; ; . is the List of cities in Switzerland, second-most populous city in Switzerland and the most populous in French-speaking Romandy. Situated in the southwest of the country, where the Rhône exits Lake Geneva, it is the ca ...
in Switzerland. When they were leaving Geneva, Morrell records that she and her companions were so eager that they were "downstairs before the servants" and despite constant rain began walking "at the rate of four miles an hour". Morrell and the other women on the trip continuously wore
corset A corset /ˈkɔːrsɪt/ is a support garment worn to constrict the torso into the desired shape and Posture correction, posture. They are traditionally constructed out of fabric with boning made of Baleen, whalebone or steel, a stiff panel in th ...
s and
crinoline A crinoline is a stiff or structured petticoat designed to hold out a skirt, popular at various times since the mid-19th century. Originally, crinoline described a stiff fabric made of horsehair ("crin") and cotton or linen which was used to ...
dresses though they do not appear to have impended them, even when they went
mountain climbing Mountaineering, mountain climbing, or alpinism is a set of outdoor activities that involves ascending mountains. Mountaineering-related activities include traditional outdoor climbing, skiing, and traversing via ferratas that have become mounta ...
. They awoke at four in the morning every day and were determined to get as much out of the trip as possible; some days the party walked for more than . In her journal she recorded how they at times walked along slippery ledges, safeguarded only by ropes fastened to rocks. According to Morrell, the toughest portion of the journey was walking up the
Gemmi Pass Gemmi Pass is a high mountain pass across the Bernese Alps connecting Leukerbad (on the south) in the canton of Valais with Kandersteg (on the north) in the canton of Bern. The pass itself lies within the canton of Valais, at a height of above se ...
but the party still had enough energy by the time they reached the top to engage in a
snowball fight A snowball fight is a physical game in which Snowball, balls of snow are thrown with the intention of hitting somebody else. The game is similar to dodgeball in its major factors, though typically less organized. This activity is primarily play ...
. Morrell noted that the women used their umbrellas to fend off snowballs thrown at them. Despite the often perilous journey, Morrell noted that "the dangers of Alpine travel may be divided into two classes, the real and the imaginary, and in the retrospect, it was found that ours all belonged to the latter." The journey ended at
Pontarlier Pontarlier ( ; Latin: ''Ariolica'') is a Communes of France, commune and one of the two Subprefectures in France, sub-prefectures of the Doubs Departments of France, department in the Bourgogne-Franche-Comté Regions of France, region in eastern ...
on 15 July. After having finished the trip, the Junior United Alpine Club spent four days in Paris. Morrell concluded her account with the reflection "If any test were wanted of the powers of endurance of the Alpine Club, it is here given, that nearly all were able to go sightseeing in Paris with the same energy that characterised their proceedings all along." The tourists greatly enjoyed their trip to Switzerland. Her journal gives a light-hearted account of the journey and also reveals her and her companions as part of an at the time new form of traveller. In contrast to earlier tourists, Morrell's party went for the fun of exploring a new part of the world and made no pretensions that it had anything to do with education or culture or that the antiquities and scenery they encountered were the main purpose of the journey rather than being incidental. Morrell's account also gives a snapshot of Victorian travelling and tourist groups; among other details, she mentions how the "obligatory jester" Tom insisted on referring to other members of the group by ''thee'' and ''thou'' to "lighten the toils of the way", the "extortionate" prices of souvenirs, and a humorous episode in which the customs at Dieppe taxed Sarah Ayres's "veritable Yorkshire tarts" at fifty cents. At one point while in the
Chamonix Chamonix-Mont-Blanc (; ; (no longer in use)), more commonly known simply as Chamonix (), is a communes of France, commune in the departments of France, department in the regions of France, region in Southeastern France. It was the site of the f ...
valley, Morrell critiqued a guestbook for demanding excessive personal information, writing that the book was "one of the most inquisitorial of its kind we ever met with – one not merely satisfied with knowing your present whereabouts but demanding on government authority the past, present and future of your history" and that the information the group left "considerably enlightened those authorities!" Morrell's descriptions of the sights of Switzerland were sometimes copied nearly verbatim from earlier travel journals. Her description of the was for instance nearly identical to an earlier description in one of the ''
Murray's Handbooks for Travellers ''Murray's Handbooks for Travellers'' were travel guide books published in London by John Murray beginning in 1836. The series covered tourist destinations in Europe and parts of Asia and northern Africa. According to scholar James Buzard, the Mu ...
''. At other points, the descriptions were clearly her own, detailed and based on what she had seen, and she sometimes also explicitly disagreed with observations of earlier travellers or compared them with her own. Her view of Switzerland was also influenced by poets and painters that Morrell admired and who she frequently named in her writings. Among those quoted were the poet
William Wordsworth William Wordsworth (7 April 177023 April 1850) was an English Romantic poetry, Romantic poet who, with Samuel Taylor Coleridge, helped to launch the Romanticism, Romantic Age in English literature with their joint publication ''Lyrical Balla ...
and the painter and writer
John Ruskin John Ruskin (8 February 1819 20 January 1900) was an English polymath a writer, lecturer, art historian, art critic, draughtsman and philanthropist of the Victorian era. He wrote on subjects as varied as art, architecture, Critique of politic ...
. Morrell's journal also includes marked favoritism of
Protestant Christianity Protestantism is a branch of Christianity that emphasizes justification of sinners through faith alone, the teaching that salvation comes by unmerited divine grace, the priesthood of all believers, and the Bible as the sole infallible sour ...
common in travel accounts from her time; she describes Catholic areas as being home to ignorant peasants and unaccomodating and dirty
chalet A chalet (pronounced in British English; in American English usually ), also called Swiss chalet, is a type of building or house, typical of the Alpine region in Europe. It is made of wood, with a heavy, gently sloping roof and wide, well-su ...
s whereas Protestant areas are described as much tidier and grander.


Later life

Morrell illustrated her brother William's book on the history of Selby, ''The History and Antiquities of Selby in West Riding in the County of York'', published in 1867. In 1867, Morrell married the wealthy landowner John Broadley Greenwood, a widower who was ten years older than her. The couple had a single child, the son Robert Morrell Greenwood, born on 21 January 1868. The family, which included three children of Greenwood from his previous marriage, moved first to
Lytham St Annes Lytham St Annes () is a seaside town in the Borough of Fylde in Lancashire, England. It is on the The Fylde, Fylde coast, directly south of Blackpool on the Ribble Estuary. The population of the built-up area at the 2021 United Kingdom census, ...
in
Lancashire Lancashire ( , ; abbreviated ''Lancs'') is a ceremonial county in North West England. It is bordered by Cumbria to the north, North Yorkshire and West Yorkshire to the east, Greater Manchester and Merseyside to the south, and the Irish Sea to ...
, then to
Somerset Somerset ( , ), Archaism, archaically Somersetshire ( , , ) is a Ceremonial counties of England, ceremonial county in South West England. It is bordered by the Bristol Channel, Gloucestershire, and Bristol to the north, Wiltshire to the east ...
, and finally back to
Yorkshire Yorkshire ( ) is an area of Northern England which was History of Yorkshire, historically a county. Despite no longer being used for administration, Yorkshire retains a strong regional identity. The county was named after its county town, the ...
. Greenwood died in Yorkshire in 1906 and Morrell died shortly after him on 13 October 1909. Morrell was buried in a small country churchyard in
East Morton East Morton is a village in the civil parish of Keighley, in the Bradford district, in the county of West Yorkshire, England. It lies north of Bingley and east of Keighley. The small hamlet of West Morton lies to the north west. The village h ...
.


Legacy

Since Morrell's journal revealed little about its author beyond her first name, her identity long remained a mystery. The account of the journal itself was also lost for many decades since it had only been intended to be read by members of the Junior United Alpine Club. The journal would likely never have been published at all if a copy had not been found in a tin box in Thomas Cook's destroyed warehouse in London during
the Blitz The Blitz (English: "flash") was a Nazi Germany, German bombing campaign against the United Kingdom, for eight months, from 7 September 1940 to 11 May 1941, during the Second World War. Towards the end of the Battle of Britain in 1940, a co ...
of
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
. The journal was published in 1963 under the title ''Miss Jemima's Swiss Journal: The First Conducted Tour of Switzerland''. The publicity generated by its publication led to the identification of the author as Jemima Morrell; the author Anne Vernon was researching a prominent Yorkshire family for a book and found letters from a trip to Switzerland. Vernon cross-referenced these with the travel journal and with records from Thomas Cook's archives. Morrell's son Robert married a woman called Margaret Leir and was awarded a
CBE The Most Excellent Order of the British Empire is a British order of chivalry, rewarding valuable service in a wide range of useful activities. It comprises five classes of awards across both civil and military divisions, the most senior two o ...
in 1918. Due to Robert dying childless in 1947 she has no living descendants. Her close relatives in the Morrell family have been influential in Yorkshire and connected to Morrell's legacy. Jemima Morrell's nephew
John Bowes Morrell John Bowes Morrell (1873–1963) was an England, English historian and writer. He was twice Lord Mayor of York, a leading figure in the local movement to establish a university in York, and founder of the York Conservation Trust. The University ...
(son of her brother William) served as
Lord Mayor of York The Lord Mayor of York is the chairman of City of York Council, first citizen and civic head of York. The appointment is made by the council each year in May, at the same time appointing a sheriff, the city's other civic head. York's lord mayor ...
and was involved in the creation of the
York Castle Museum The York Castle Museum is a museum located in York, North Yorkshire, England, on the site of York Castle, which was originally built by William the Conqueror in 1068. The museum itself was founded by John L. Kirk in 1938, and is housed in pris ...
. John's son William and grandson Nicholas participated in a trip to Switzerland in 1963 to mark the 100th anniversary of Morrell's journey. In 2013, the travelling company Inntravel, based in
North Yorkshire North Yorkshire is a Ceremonial counties of England, ceremonial county in Northern England.The Unitary authorities of England, unitary authority areas of City of York, York and North Yorkshire (district), North Yorkshire are in Yorkshire and t ...
, launched a series of tours based on Morrell's writings to mark the 150th anniversary of her journey. Among the people who embarked on the first such trip were John Morrell, son of William and brother of Nicholas. For the 150th anniversary, Inntravel and Switzerland Tourism also held a competition to find a "modern-day Jemima" to follow in her footsteps on a commemorative journey and record their experience in "21st-century style through blogs and tweets". The British poet and novelist
Helen Mort Helen Mort (born 28 September 1985, Sheffield) is a British poet and novelist. She is a five-time winner of the Foyle Young Poets award, received an Eric Gregory Award from The Society of Authors in 2007, and won the Manchester Poetry Prize Yo ...
published a collection of poems, ''No Map Could Show Them'', in 2016, inspired by "women who dared to break new ground", and directly cited Jemima Morrell who "hiked the Swiss peaks in her skirts and petticoats" and the modern mountain climber
Alison Hargreaves Alison Jane Hargreaves (17 February 1962 – 13 August 1995) was a British mountaineer. Her accomplishments included scaling Mount Everest alone, without supplementary oxygen or support from a Sherpa team, in 1995. She soloed all the great nort ...
(1962–1995) as two major inspirations. Mort had earlier in 2012 in homage to Morrell hiked in Switzerland in a replica crinoline dress.


Literature

* German translation. * A travel journalist recreates Morrell's travel, and revisits the beginnings of tourism in Switzerland.


References

{{DEFAULTSORT:Morrell, Jemima 1832 births 1909 deaths People from Selby 20th-century English non-fiction writers 20th-century English women writers English travel writers English women travel writers