Jelen beer ( sr-Latn, Jelen pivo, ) is a
pale lager
Pale lager is a pale-to- golden lager beer with a well- attenuated body and a varying degree of noble hop bitterness.
In the mid-19th century, Gabriel Sedlmayr took British pale ale brewing and malt making techniques back to the Spaten Bre ...
produced by the
Apatin Brewery
Apatin Brewery ( sr-Latn, Apatinska pivara), a member of the Molson Coors Europe, is a Serbian brewery based in Apatin. It is majority owned by the American company Molson Coors. The brewery's products are exported worldwide. Outside of Serbia, th ...
from
Serbia
, image_flag = Flag of Serbia.svg
, national_motto =
, image_coat = Coat of arms of Serbia.svg
, national_anthem = ()
, image_map =
, map_caption = Location of Serbia (gree ...
that belongs to American-Canadian concern
Molson Coors
Molson Coors Beverage Company is a Canadian-American Multinational corporation, multinational Drink industry, drink and brewing company, brewing company headquartered in Chicago, Illinois.
Molson Coors was formed in 2005 through the merger of Mo ...
. It contains 4,6% alcohol and belongs to the class of light lagers. Jelen has won various awards within Serbia and participates in a variety of sponsorships. Its logo is a bugling
red deer
The red deer (''Cervus elaphus'') is one of the largest deer species. A male red deer is called a stag or Hart (deer), hart, and a female is called a doe or hind. The red deer inhabits most of Europe, the Caucasus Mountains region, Anatolia, Ir ...
; ''jelen'' means
deer
A deer (: deer) or true deer is a hoofed ruminant ungulate of the family Cervidae (informally the deer family). Cervidae is divided into subfamilies Cervinae (which includes, among others, muntjac, elk (wapiti), red deer, and fallow deer) ...
.
Brands
*''Jelen pivo''
*''Jelen Cool'' company's light non-alcoholic beer.
*''Jelen Fresh Lemon'' beer with only 2% of alcohol mixed with lemon juice.
*''Jelen Fresh Grapefruit'' beer mixed with grapefruit juice
Awards
* ''
Monde Selection
Monde Selection is an annual non-competitive award open to food, drinks, and cosmetics products, created in 1961. It is run by the commercial company, International Institute for Quality Selections, Brussels
Brussels, officially the Brusse ...
2010'' – Big golden medal (for the 12th time) and golden medal for quality (for the 3rd time)
* ''Most Popular Product with Men'' – the result of the poll conducted by Moja Srbija (My Serbia) Citizens’ Association in 2009
* ''Best beer of the Beer Fest'' – by votes of audience for the 6th time since 2004
* ''The Best Beer Brand from Serbia 2010'' in the beverage category in a campaign conducted by the Ministry of Trade and Services, Serbian Chamber of Commerce and business daily Privredni Pregled.
* ''Most Popular Beer in Serbia'' –the result of the poll conducted by Moja Srbija (My Serbia) Citizens’ Association in 2010
Sponsorship
Since 2008, Jelen has been the general sponsor of the Guča Trumpet Festival and owner of the Jelen Top 10, one of the national pop-rock TV shows. It is the organizer of the Jelen Live Festival.
See also
*
Beer in Serbia
References
External links
Company websiteJelen FootballHistory of Apatin Brewery
Beer in Serbia
1756 establishments in Europe
Food and drink companies established in 1756
Serbian brands
Molson Coors brands
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