Education

Rayport earned an A.B. from Harvard College, an M.Phil. in International Relations at the University of Cambridge (U.K.), and an A.M. and Ph.D. in the History of American Civilization at Harvard University. He was the John Harvard Scholar at Emmanuel College, University of Cambridge.

Career

Rayport is a currently a member of the faculty in the Entrepreneurial Management Unit at Harvard Business School. He is an authority on information-intensive industries such as media and entertainment, retail, and financial services. Prior to re-joining the HBS faculty, he founded or co-founded businesses in digital strategy and advisory services, executive development, e-learning, and software simulation, while he served as a senior partner at Monitor Deloitte. He has published a series of MBA-level textbooks on

e-Commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

and a bestselling business book on integrating multi-channel customer experiences. In 1996, his

Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...

article "The Virus of Marketing" introduced the concept of, and coined the term, "

viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way th ...

." Previously a faculty member at

Harvard Business School Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...

, where he was voted outstanding professor in 1997, 1998 and 1999.Private Sector; A Web Visionary, Unbowed - New York Times
/ref> At HBS, Rayport developed and taught the first graduate-level e-commerce course in the United States, "Managing Marketspace Businesses" in 1995. Business plans produced by Rayport's students resulted in various high-tech start-ups, including Yahoo! He has served as a director of several public and private corporations; current directorships include Andrews McMeel Universal, GSI Commerce (NASDAQ:GSIC),

International Data Group International Data Group (IDG, Inc.) is an American market intelligence and demand generation company focused on the technology industry. IDG, Inc.'s mission is centered around supporting the technology industry through research, data, market ...

, Conversant (part of Alliance Data), MediaMath, Monster Worldwide (NYSE:MWW), and ShopRunner. He also serves on the advisory boards of advertising agency Crispin Porter + Bogusky and public relations firms FleishmanHillard and Brodeur Partners (both units of Omnicom Group; NYSE: OMC). In addition, he is a trustee of the Peabody Essex Museum in Salem, MA; a director of the Nantucket Preservation Trust in

Nantucket Nantucket () is an island in the state of Massachusetts in the United States, about south of the Cape Cod peninsula. Together with the small islands of Tuckernuck Island, Tuckernuck and Muskeget Island, Muskeget, it constitutes the Town and Co ...

, MA; and chairman of the board at From the Top (a classical music program distributed in the United States by National Public Radio) in Boston, MA.

Notable Students

Facebook Chief Operating Officer Sheryl Sandberg was a student of Rayport during his tenure at Harvard Business School.

''e-Commerce''

In his 2000 book ''e-Commerce'', with Bernard Jaworski, Rayport formulates a set of design principles for e-Commerce websites, called the "7 C's":Rayport J, Jawoski B. ''E-Commerce'', McGraw-Hill/Irwin: 2000, . *Context: Site's layout and design *Content: Text, pictures, sound and video, that the

web page A web page (or webpage) is a World Wide Web, Web document that is accessed in a web browser. A website typically consists of many web pages hyperlink, linked together under a common domain name. The term "web page" is therefore a metaphor of pap ...

s contain *

Community A community is a social unit (a group of people) with a shared socially-significant characteristic, such as place, set of norms, culture, religion, values, customs, or identity. Communities may share a sense of place situated in a given g ...

: The ways sites enable user to user communication *Customization: Site's ability to self-tailor to different users or to allow users to personalize the site *Communication: The ways sites enable site-to-user communication or two way communication *Connection: Degree site is linked to other sites. *Commerce: Site's capabilities to enable commercial transaction

Publications

* Rayport, Jeffrey F. and Sviokla, John J. (1994) ''Managing in the Marketspace'', ''Harvard Business Review'', November/December 1994. * Rayport, Jeffrey F. and Sviokla, John J. (1995) ''Exploiting the Virtual Value Chain'', ''Harvard Business Review'', November/December 1995. * Rayport, Jeffrey F. and Hagel, John III (1997) ''The Coming Battle for Customer Information'', ''Harvard Business Review'', January/February 1997. * Rayport, Jeffrey F. and Leonard, Dorothy (1997) ''Spark Innovation through Empathic Design'', ''Harvard Business Review'', November/December 1997. * Rayport, Jeffrey F, ''The Truth About Internet Business Models'', ''Strategy & Business'', Third Quarter 1999 * Rayport, Jeffrey F. and Jaworski, Bernard J. (2000) ''E-Commerce'', McGraw-Hill/Irwin MarketspaceU * Rayport, Jeffrey F. and Jaworski, Bernard J. (2001) ''Cases in E-Commerce'', McGraw-Hill/Irwin MarketspaceU * Rayport, Jeffrey F. and Jaworski, Bernard J. (2002) ''Introduction to E-Commerce'', McGraw-Hill/Irwin MarketspaceU * Rayport, Jeffrey F. (2008
''It's Down to Two: Microsoft and Google''
''BusinessWeek'' February 4, 2008 * Rayport, Jeffrey F. (2008) ''Where Is Advertising Going? Into 'Stitials'', ''Harvard Business Review'', May 2008. * Rayport, Jeffrey F. (2008

''BusinessWeek'' May 10, 2008

References

* {{DEFAULTSORT:Rayport, Jeffrey F. Business speakers American business theorists Harvard Business School alumni Living people Year of birth missing (living people)