Jeff Zabin (born 1965) is an American business author and executive who specializes in digital business transformation and technology marketing. He is best known for popularizing the term

precision marketing Precision marketing is a marketing technique that suggests successful marketing is to retain, cross-sell, and upsell existing customers. Precision marketing emphasizes relevance as part of the technique. To achieve Precision Marketing, marketers ...

, which he describes as a process for capturing and managing customer data, analyzing the data to derive actionable insights, and using those insights to drive more profitable customer interactions. In 2009, he founded Gleanster, a now-defunct IT market research firm. In 2013, he founded Starfleet Media, which focuses on

content marketing Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to achieve the following business goals: attract attention and generate leads, expand t ...

for technology solution providers in various industry sectors, including hospitality, retail, and healthcare. He also serves as research director at Starfleet Research, the IT market research arm of Starfleet Media, and as managing editor of the industry publications ''Hotel Technology News'' and ''Restaurant Technology News''. Zabin co-authored two business books. ''The Seven Steps to Nirvana'', with Mohanbir Sawhney, and with a foreword by

Don Tapscott Don Tapscott (born June 1, 1947) is a Canadian business executive, author, consultant and speaker, who specializes in business strategy, organizational transformation and the role of technology in business and society. He is the CEO of the Tapsco ...

, was published by McGraw-Hill in 2001. ''Precision Marketing'', with a foreword by

Philip Kotler Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University ( ...

, was published by Wiley in 2004. Both books were translated into multiple languages. Zabin has also published hundreds of research reports and articles, on topics ranging from

business intelligence Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. Common functions of BI technologies include Financial reporting, reporting, online an ...

and

text analytics Text mining, text data mining (TDM) or text analytics is the process of deriving high-quality information from plain text, text. It involves "the discovery by computer of new, previously unknown information, by automatically extracting information ...

to IoT security and

robotics Robotics is the interdisciplinary study and practice of the design, construction, operation, and use of robots. Within mechanical engineering, robotics is the design and construction of the physical structures of robots, while in computer s ...

. He is often quoted in business magazines like ''Forbes''. Zabin previously directed the thought leadership practice at Fair Isaac Corporation (FICO) and served as Vice President and Research Fellow at Aberdeen Group. He served on the advisory boards of the Kellogg Foundation's New Options Initiative (For Youth) and the Taproot Foundation. He is a graduate of the

University of Wisconsin - Madison A university () is an institution of tertiary education and research which awards academic degrees in several academic disciplines. ''University'' is derived from the Latin phrase , which roughly means "community of teachers and scholars". Univ ...

. He began his career at

Houghton Mifflin The asterisk ( ), from Late Latin , from Ancient Greek , , "little star", is a typographical symbol. It is so called because it resembles a conventional image of a heraldic star. Computer scientists and mathematicians often vocalize it as ...

and later served as a

Peace Corps The Peace Corps is an Independent agency of the U.S. government, independent agency and program of the United States government that trains and deploys volunteers to communities in partner countries around the world. It was established in Marc ...

volunteer in Bolivia.

References

Interview: Gleanster founder Jeff Zabin looking forward to life in the trenches
{{DEFAULTSORT:Zabin, Jeff 1965 births Living people American marketing businesspeople