Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of

Goodby, Silverstein & Partners Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco. History The agency was founded on April 15, 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin l ...

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

. Goodby is also a director and illustrator whose work has appeared in ''

Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...

'' and '' Mother Jones''.

Early life

Jeff Goodby grew up in Rhode Island. He graduated from

Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...

where he wrote for

The Harvard Lampoon ''The Harvard Lampoon'' is an undergraduate Humor magazine, humor publication founded in 1876 by seven undergraduates at Harvard University in Cambridge, Massachusetts. Overview The ''Harvard Lampoon'' publication was founded in 1876 by seve ...

. Goodby became interested in advertising after not being able to find work in publishing. Goodby fashioned a resume in the likes of a mock encyclopedia entry on himself – written posthumously. That landed him his first advertising job at J. Walter Thompson where he met mentor

Hal Riney Hal Patrick Riney (July 17, 1932 – March 24, 2008) was an American advertising executive. Early life Riney grew up in Longview, Washington. He graduated from the University of Washington in 1954 with a degree in art. Riney was a member of Thet ...

of Ogilvy & Mather.

Career

Goodby, Silverstein & Partners has on multiple occasions won Agency of the Year in Advertising Age Adweek and Creativity Magazine. The

Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street (Manhattan), 53rd Street between Fifth Avenue, Fifth and Sixth Avenues. MoMA's collection spans the late 19th century to the present, a ...

has placed several of the company's ads into permanent rotation, including among others “ got milk?” and the

Budweiser Frogs The Budweiser Frogs are three lifelike puppet frogs named "Bud", "Weis", and "Er", who began appearing in American television commercials for Budweiser beer during Super Bowl XXIX in 1995. '' Adweek'' called it one of the "most iconic alcohol campa ...

Goodby served as the president of the Cannes Advertising Festival, head judge of the Titanium Jury and chaired judging the ANDYS. In 2006, Goodby was inducted into the Advertising Hall of Fame. Jeff Goodby and his fellow co-chairman Rich Silverstein were also highlighted in the 2009 documentary, “ Art & Copy.” In 2010, Adweek named him, along with Rich Silverstein, Executives of the Decade.

Philanthropy

Goodby sits on the board of directors of the

National Audubon Society The National Audubon Society (Audubon; ) is an American non-profit environmental organization dedicated to conservation of birds and their habitats. Located in the United States and incorporated in 1905, Audubon is one of the oldest of such orga ...

References

External links

Goodby, Silverstein & Partners official website
{{DEFAULTSORT:Goodby, Jeff Living people American advertising executives The Harvard Lampoon alumni Year of birth missing (living people)