Jean-Claude Usunier is an Honorary Professor of Marketing at

HEC Lausanne HEC Lausanne (standing for ''Faculté des Hautes études commerciales''), also called the Faculty of Business and Economics of the University of Lausanne, is the affiliated business school of the University of Lausanne. Since 1911, HEC Lausanne ...

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

, and author of various books on marketing and culture, including ''International Marketing: A Cultural Approach'', ''Marketing Across Cultures'' and ''International and Cross-Cultural Management Research''.

Selected bibliography

Source: ''(listed in order of first year of publication)'' * * * * *

References

Year of birth missing (living people) Living people {{Switzerland-academic-bio-stub