Jaynagarer Moa () is a seasonal

Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...

sweetmeat delicacy prepared from

date palm ''Phoenix dactylifera'', commonly known as the date palm, is a flowering-plant species in the palm family Arecaceae, cultivated for its edible sweet #Fruits, fruit called dates. The species is widely cultivated across North Africa, northern A ...

jaggery Jaggery is a List of unrefined sweeteners, traditional non-centrifugal cane sugar consumed in the Indian subcontinent, Southeast Asia, North America, Central America, Brazil and Africa. It is a concentrated product of Sugarcane juice, cane jui ...

and Kanakchur khoi. This variety of Moa originated in

Jaynagar Majilpur Jaynagar Majilpur () is a city and a municipality of South 24 Parganas district in the Indian state of West Bengal. It is situated in the southern suburbs of Kolkata. As an urban setup in the vicinity of Kolkata, the city is within the area of ...

of the

South 24 Parganas South 24 Parganas (Pron: pɔrɡɔnɔs; abbr. 24 PGS (S)), or sometimes South Twenty Four Parganas and Dakshin 24 Parganas, is a district in the Indian state of West Bengal, headquartered in Alipore previously, with its Zilla Parishad now in Ba ...

district in the

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

state State most commonly refers to: * State (polity), a centralized political organization that regulates law and society within a territory **Sovereign state, a sovereign polity in international law, commonly referred to as a country **Nation state, a ...

West Bengal West Bengal (; Bengali language, Bengali: , , abbr. WB) is a States and union territories of India, state in the East India, eastern portion of India. It is situated along the Bay of Bengal, along with a population of over 91 million inhabi ...

. It is now a popular sweet, being produced in

Kolkata Kolkata, also known as Calcutta ( its official name until 2001), is the capital and largest city of the Indian state of West Bengal. It lies on the eastern bank of the Hooghly River, west of the border with Bangladesh. It is the primary ...

and elsewhere, sometimes with cheaper ingredients and chemical flavours. Jaynagarer Moa was given a

Geographical Indication A geographical indication (GI) is a name or sign used on products which corresponds to a specific geographical location or origin (e.g., a town or region). The use of a geographical indication, as an indication of the product's source, is inten ...

tag in 2015 which will enable the product to be protected from unauthorized uses and piracy.

History

In 1920s two friends Purna Chandra Ghosh (aka Purna) and Nityagopal Sarkar (aka Buchki) started selling the Moa in local weekly markets and it came to be known as Buchki's Moa, which later came to be known as Joynagarer Moa. In 1929 Buchki and Nitya set up their own sweet shop named Sri Krishna Mistanna Bhandar in

Town, near Jaynagar Majilpur railway station. The shop is still in operation and is managed by the granddaughter of Ghosh.

Recipe

Jaynagarer Moa is made with ''Nolen Gur'' (jaggery made from

tree extract with exquisite taste and aroma), Kanakchur khoi (a form of popped rice made from a special variety of aromatic rice), '' Gawa ghee'' (a type of

clarified butter Clarified butter is butter from which all milk solids have been removed. The result is a clear, yellow butter that can be heated to higher temperatures before burning. Typically, it is produced by melting butter and allowing the components to ...

made from cow's milk), ' (

cardamom Cardamom (), sometimes cardamon or cardamum, is a spice made from the seeds of several plants in the genus (biology), genera ''Elettaria'' and ''Amomum'' in the family Zingiberaceae. Both genera are native to the Indian subcontinent and Indon ...

), and ''posto'' (

poppy seed Poppy seed is an oilseed obtained from the poppy plant (''Papaver somniferum''). The tiny, kidney-shaped seeds have been harvested from dried seed pods by various civilizations for thousands of years. It is still widely used in many countries, ...

). Both ''Nolen Gur'' and Kanakchur rice are winter products (available around November to January) and hence Jaynagarer Moa is available during this period only. The ordinary or common Moa is a small crispy ball made of puffed rice ("Muri" rather than "Khoi") and jaggery. It is produced in homes all over

Bengal Bengal ( ) is a Historical geography, historical geographical, ethnolinguistic and cultural term referring to a region in the Eastern South Asia, eastern part of the Indian subcontinent at the apex of the Bay of Bengal. The region of Benga ...

and is also generally available in grocery shops in small plastic packets, throughout the year. There are over 250 sweetmeat shops around Jaynagar, which produce Jaynagarer Moa with the original ingredients.

Challenges

The popularity of the dish has led in recent years to sweetmeat makers all over

, particularly

, producing large quantities of Jaynagarer Moa using cheaper ingredients flavoured with chemical aromatics and marketing them as Jaynagarer Moa. Date palm jaggery is becoming harder to come by due to the decrease in the number of date palms in West Bengal and the shift of members of the Shiuli community, traditional producers of "Nolen Gur" from date palm juice, to other professions. Similarly, Kanakchur rice is a local variant which grows only in winter and through traditional fertiliser-free techniques only.

History

Recipe

Challenges

References

Further reading