Jarret Myer (born February 6, 1973) is an American media entrepreneur who co-founded the record label Rawkus Records, the

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

talent company Big Frame, and the digital media brand

Uproxx Uproxx Studios (stylized as ''UPROXX'') is an American music, entertainment and popular culture website and content studio. It was founded in 2008 by Jarret Myer and Brian Brater. The website was acquired in 2014 by Woven Digital (which later ...

. Since the sale of Uproxx to Woven Digital in 2014, Myer has served as Woven Digital's

general manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...

of publishing.

Rawkus Records

Myer founded

independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in Pennsylvania, United States * Independentes (English: Independents), a Portuguese artist ...

hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...

label Rawkus Records with partners Brian Brater and

James Murdoch James Rupert Jacob Murdoch (born 13 December 1972) is an American - British businessman. He is the younger son of media mogul Rupert Murdoch and the former chief executive officer (CEO) of 21st Century Fox from 2015 to 2019. He was the chairma ...

in 1996. Myer met his cofounders while attending

Horace Mann School Horace Mann School (also known as Horace Mann or HM) is an American private, independent college-preparatory school in the Bronx, founded in 1887. Horace Mann is a member of the Ivy Preparatory School League, educating students from the New Yo ...

. The label's high-volume model of 12-inch releases was based on the strategy of punk rock music labels like SST and

Victory The term victory (from ) originally applied to warfare, and denotes success achieved in personal duel, combat, after military operations in general or, by extension, in any competition. Success in a military campaign constitutes a strategic vi ...

. The label became known for producing up-and-coming hip hop artists. Myer and Brater scouted and signed all of the label's acts themselves, including

Mos Def Yasiin Bey ( ; born Dante Terrell Smith; December 11, 1973), formerly known as Mos Def ( ), is an American rapper, singer, and actor. A prominent figure in conscious hip hop, he is recognized for his use of wordplay and commentary on social an ...

and

Talib Kweli Talib Kweli Greene (; born October 3, 1975) is an American rapper. He first earned recognition through his collaboration with fellow Brooklyn rapper Mos Def (now known as Yasiin Bey) in 1997, when they formed the group Black Star. Kweli's music ...

. The label received financial support first from

News Corp The second and current incarnation of News Corporation, doing business as News Corp, is an American mass media and publishing company headquartered at 1211 Avenue of the Americas in Midtown Manhattan, New York City. The company was formed on ...

and then MCA from 2002 until MCA was absorbed by

Interscope Geffen A&M Records Interscope Geffen A&M Records (IGA) is an American umbrella label operating as a unit of Interscope Capitol Labels Group, owned by Universal Music Group. It currently consists of record labels Interscope Records (with its subsidiary, A&M Records) ...

in 2004. Myer was named on ''

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

'' magazine's "35 Under 35" list in 2000 for his work with Rawkus Records.

Uproxx

Myer co-founded Uproxx Media in 2008 and served as its CEO until its sale to Woven Digital in 2014.

Big Frame

Myer founded Big Frame with partners Steve Raymond, Brian Brater and Sarah Evershed in 2011.

References

External links

UproxxWoven Digital website
1973 births American music industry executives Place of birth missing (living people) Brown University alumni Living people Horace Mann School alumni 21st-century American businesspeople {{US-business-bio-1970s-stub