Japanification () is the process of becoming or wishing to become a member of Japanese society. It most commonly refers to expats living for an extended period of time in Japan, though it may also be used to describe persons living outside Japan who have a certain affinity to some aspect of

Japanese culture Japanese culture has changed greatly over the millennia, from the country's prehistoric Jōmon period, to its contemporary modern culture, which absorbs influences from Asia and other regions of the world. Since the Jomon period, ancestral ...

Cultural assimilation Cultural assimilation is the process in which a minority group or culture comes to resemble a society's Dominant culture, majority group or fully adopts the values, behaviors, and beliefs of another group. The melting pot model is based on this ...

could include adoption of Japanese mannerisms, style of clothing, taste in

entertainment Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have deve ...

, and sometimes aspects of

Japanese language is the principal language of the Japonic languages, Japonic language family spoken by the Japanese people. It has around 123 million speakers, primarily in Japan, the only country where it is the national language, and within the Japanese dia ...

. In expats this process often occurs because of a feeling of isolation or desire to conform, whereas outside Japan it may occur because of an especially strong interest in some kind of fan culture based in Japan, e.g.

anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...

manga are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long history in earlier Japanese art. The term is used in Japan to refer to both comics ...

, television dramas,

music Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...

or lolita fashion.

In popular culture

Japanese culture has had a strong influence on American popular culture dating back to Japan's defeat in

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

and to the early 1950s when children of the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

were first introduced to Japanese popular culture, such as

Godzilla is a fictional monster, or ''kaiju'', that debuted in the eponymous 1954 film, directed and co-written by Ishirō Honda. The character has since become an international pop culture icon, appearing in various media: 33 Japanese films p ...

.The Japanese culture also presented itself in popular video games such as

Jet Set Radio (originally released in North America as ''Jet Grind Radio'') is a 2000 action game developed by Smilebit and published by Sega for the Dreamcast. The player controls a member of a youth gang, the GG's, as they use inline skates to traverse ...

, a game that has evident references to Japanese manga and graphic novels. In

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...

, the term ''harizu'' ( 哈日族) is used, which is taken from the pen-name of Taiwanese

artist Chen Guixing, Hari Kyoko 哈日杏子. Not only does her pen-name include the word, but her first manga ''Good Morning Japan'', released in 1996, also described an obsession with Japan as a "''hari'' sickness". The ''ri'' in ''hari'' is short for Japan, and the ''ha'' comes from a

Taiwanese Hokkien Taiwanese Hokkien ( , ), or simply Taiwanese, also known as Taigi ( zh, c=臺語, tl=Tâi-gí), Taiwanese Southern Min ( zh, c=臺灣閩南語, tl=Tâi-uân Bân-lâm-gí), Hoklo and Holo, is a variety of the Hokkien language spoken natively ...

term meaning to love something to death (). Japanese culture has also had an influence on anime. This trend of Japan influencing children's popular culture continues with well-known icons such as

Astro Boy ''Astro Boy'', known in Japan as , is a Japanese manga series written and illustrated by Osamu Tezuka. It was serialized in Kobunsha's ''Shōnen'' from 1952 to 1968. The 112 chapters were collected into 23 volumes by Akita Shoten. Da ...

, Hello Kitty,

Doraemon is a Japanese manga series written and illustrated by Fujiko F. Fujio. First serialized in 1969, the manga's chapters were collected in 45 volumes published by Shogakukan from 1974 to 1996. The story revolves around an earless robotic ...

Dragon Ball Z ''Dragon Ball Z'' (''DBZ'') is a Japanese anime television series produced by Toei Animation. Part of the ''Dragon Ball'' media franchise, it is the sequel to the 1986 ''Dragon Ball'' television series and adapts the latter 325 chapters ...

Sailor Moon is a Japanese manga series written and illustrated by Naoko Takeuchi. It was originally serialized in Kodansha's Shōjo manga, ''shōjo'' manga magazine ''Nakayoshi'' from 1991 to 1997; the 60 individual chapters (later reorganized into ...

Pokémon is a Japanese media franchise consisting of List of Pokémon video games, video games, Pokémon (TV series), animated series and List of Pokémon films, films, Pokémon Trading Card Game, a trading card game, and other related media. The fran ...

, and

One Piece ''One Piece'' (stylized in all caps) is a Japanese manga series written and illustrated by Eiichiro Oda. It follows the adventures of Monkey D. Luffy and his crew, the Straw Hat Pirates, as he explores the Grand Line in search of the myt ...

. Japanese media is commonly described as

Kawaii ''Kawaii'' is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. ''Kawaii'' culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime ...

, a Japanese term meaning "cute" and "comfortable" in English.

In economics

In addition to its cultural definition this process can be described as the transformation of an economy into one that follows the steps of Japan. In other words, it is a term used by economists that refers to falling into the same deflationary trap of collapsed demand that caused the

Lost Decades The Lost Decades are a lengthy period of economic stagnation in Japan precipitated by the asset price bubble's collapse beginning in 1990. The singular term originally referred to the 1990s, but the 2000s (Lost 20 Years, ) and the 2010s (Lost ...

. Japanification is an ongoing issue today as the US, UK, and other countries go through similar economic issues.

Reasons

As more and more people became interested in Japanese society, the numbers of students and individuals learning the Japanese language increased. At its height of popularity there was a 10.3% increase in Japanese language enrollments in U.S. colleges and universities between 2006 and 2009, 66,605 in 2006 to 73,434 in 2009. The

Japan Foundation The is a Japanese foundation that spreads Japanese culture around the world. Based in Tokyo, it was established in 1972 by an Act of the National Diet as a special legal entity to undertake international dissemination of Japanese culture. I ...

reported a record high of 1.48 million applications for the

Japanese Language Proficiency Test The , or JLPT, is a standardized criterion-referenced test to evaluate and certify Japanese language proficiency for non-native speakers, covering language knowledge, reading ability, and listening ability. The test is held twice a year in Japan a ...

(JLPT) in 2023, with overseas applications exceeding 1 million for the first time, likely due to the easing of COVID restrictions. This temporary increase in Japanese language learners in the early years of the 21st century was unusual given Japan's economic gloom and turmoil in the last two decades, but it could be explained by the rising popularity of manga and anime around 2009. Manga and anime were seen by some as a leading factor in reasons why the number of Japanese language learners was increasing, "Over 50% of Japanese language learners surveyed by the Japan Foundation in 2009 cited wanting to learn how to read manga and anime as a key reason for studying Japanese." , many believe the global popularity of Japanese manga and anime is in decline. Some praise the 10% of high quality manga and anime for its initial popularity, and blame its recent decline in popularity on the 90% of low quality material that has been released in recent years. Another possible reason for the decline in sales could be the increase in " scanlations", which are described in a statement by Japan's Digital Comic Association: "The 36 publishers in Japan's Digital Comic Association and several American publishers are forming a coalition to combat the "rampant and growing problem" of scanlations — illicit digital copies of manga either translated by fans or scanned directly from legitimate English releases".

References

{{Cultural assimilation Japan in non-Japanese culture Culture of Japan Cultural assimilation Japanese subcultures

In popular culture

In economics

Reasons

See also

References