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Janice "Ginny" Redish is an American
usability Usability can be described as the capacity of a system to provide a condition for its users to perform the tasks safely, effectively, and efficiently while enjoying the experience. In software engineering, usability is the degree to which a sof ...
writer and consultant. She graduated from
Bryn Mawr College Bryn Mawr College ( ; Welsh: ) is a women's liberal arts college in Bryn Mawr, Pennsylvania. Founded as a Quaker institution in 1885, Bryn Mawr is one of the Seven Sister colleges, a group of elite, historically women's colleges in the United Sta ...
and holds a Ph.D. in
Linguistics Linguistics is the scientific study of human language. It is called a scientific study because it entails a comprehensive, systematic, objective, and precise analysis of all aspects of language, particularly its nature and structure. Lingu ...
from
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of high ...
.


Career

In 1979, she founded the Document Design Centre at the
American Institutes for Research The American Institutes for Research (AIR) is a nonprofit, nonpartisan behavioral and social science research, evaluation and technical assistance organization based in Arlington, Virginia. One of the world's largest social science research organ ...
in
Washington D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, Na ...
and remained there as Director for thirteen years. The aim of the DDC was to streamline workplace documents for government agencies and major
private companies A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is ...
by developing online
document template The term document template used in the context of file format refers to a common feature of many software applications that define a unique non-executable file format intended specifically for that particular application. Template file formats ...
models. She founded one of the first independent
usability test Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. It is m ...
laboratories in the
United States of America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territor ...
in 1985, monitoring users who would test new
user interface In the industrial design field of human–computer interaction, a user interface (UI) is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine f ...
s and document templates for the multinationals such as IBM and Hewlett-Packard among others. From 1992 onwards, she has worked as an independent consultant for
government agencies A government or state agency, sometimes an appointed commission, is a permanent or semi-permanent organization in the machinery of government that is responsible for the oversight and administration of specific functions, such as an administratio ...
and multinationals on usability and documentation. She has published three books on the subject, of effective writing, usability studies, and web communication, one of which has been translated into Chinese. Janice (Ginny) Redish, Ph.D. Business and services Janice (Ginny) Redish is president of Redish & Associates, Inc., a woman-owned, small business in Bethesda, Maryland, USA. Through her highly-interactive training and collaborative consulting, Ginny helps with content strategy, information design, plain language, usability, and writing for the web – including writing for the small screen of tablets and smart phones. Ginny is sought after as a speaker and workshop leader. She is a dynamic instructor who has trained thousands of writers and subject matter specialists in the United States, Canada, Asia, and Europe. Ginny has keynoted conferences in the United States, China, England, Finland, The Netherlands, Norway, Slovenia, and Spain. Many of Ginny's tailored training classes have been for economists, scientists, lawyers, and other professionals. She is an expert at helping professionals learn to meet their goals of technical and legal accuracy while also communicating clearly to their readers. Clients Ginny has completed more than 400 consulting, research, or training projects with clients in the United States, Canada, and Europe. This list names just a few of the many organizations Ginny has helped: •
AARP AARP (formerly called the American Association of Retired Persons) is an interest group in the United States focusing on issues affecting those over the age of fifty. The organization said it had more than 38 million members in 2018. The magazi ...
American Airlines American Airlines is a major US-based airline headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex. It is the largest airline in the world when measured by fleet size, scheduled passengers carried, and revenue passenge ...
• EPCOR (Canada) •
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
Hewlett-PackardIBM
Marriott International Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It is headquartered in Bethesda, Maryland. The company was founded by ...
Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational telecommunications, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finlan ...
(Finland) •
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...
SAP Sap is a fluid transported in xylem cells (vessel elements or tracheids) or phloem sieve tube elements of a plant. These cells transport water and nutrients throughout the plant. Sap is distinct from latex, resin, or cell sap; it is a separ ...
(Germany) • Vanguard •
Xerox Xerox Holdings Corporation (; also known simply as Xerox) is an American corporation that sells print and digital document products and services in more than 160 countries. Xerox is headquartered in Norwalk, Connecticut (having moved from St ...
• and more than 50 state, provincial, and federal agencies


Awards and affiliations

* 1995 - RIGO Award *1998 - Fellow of the Society for Technical Communication *1998 - President's Award, Usability Professionals' Association * ACM,
SIGDOC SIGDOC is the Special Interest Group on Design of Communication of the Association for Computing Machinery (ACM), an international learned society for computing. ACM SIGDOC was founded in 1975 by Joseph "Joe" T. Rigo. Description SIGDOC’s miss ...
* 2001 - Goldsmith Award - IEEE - Alfred N. Goldsmith Award, Professional Communication Society *2004 - President's Award, Society for Technical Communication *2005 - Myron L. White Award, University of Washington, Department of Technical Communication *2005 - First award as the Outstanding Plain Language Leader in the Private Sector, Center for Plain Language *2008 - Ken R. Rainey Award for Excellence in Research, Society for Technical Communication *2013 - Lifetime Achievement Award, User Experience Professionals Association Several Plain Language awards from the National Institutes of Health


Bibliography


Books

*''Letting Go of the Words: Writing Web Content that Works'' Elsevier/Kaufmann, 2007 ; in over 400 WorldCat libraries (2nd edition, 2012) **Translated into Chinese by Dongni Wang as 胜于言传 : 网站内容制胜宝典 / Sheng yu yan zhuan : Wang zhan nei rong zhi sheng bao dian, 机械工业出版社, Beijing : Ji xie gong ye chu ban she, 2009. **Review, Journal of Web Librarianship, 2, no. 4 (2008): 607-608 **Review, Journal of Technical Writing and Communication, 39, No. 1, (2009): 113-118 *''A Practical Guide to Usability Testing'' (with Joseph S Dumas) Exeter, England ; Portland, Or. : Intellect Books, 1999 , in over 300 libraries according to WorldCat **Review, Journal of Technical Writing and Communication, 26, No. 1, (1996): 97 **Review, Technical communication. 42, no. 2, (1995): 361 **Review, IEEE Transactions On Professional Communication Pc, 38, No. 1, (1995): 45 *''User and Task Analysis for Interface Design'' (with JoAnn T Hackos) New York : Wiley, 1998. iun 390 libraries, according to WorldCat http://www.worldcat.org/title/user-and-task-analysis-for-interface-design/oclc/37546864&referer=brief_results **Review, Journal- American Society For Information Science, 49, No. 14, (1998): 1334 **Review, IEEE transactions on professional communication. 42, no. 3, (1999): 188 Books, book chapters, and journal articles Ginny's book, Letting Go of the Words – Writing Web Content that Works, continues to receive rave reviews on Amazon.com and in blogs. Her two earlier books on usability techniques are considered to be classics: • A Practical Guide to Usability Testing (with Joseph Dumas, Intellect Ltd., first edition, 1993; revised edition, 1999) • User and Task Analysis for Interface Design (with JoAnn Hackos, Wiley, 1998) In addition, Ginny serves on the editorial or executive board of 3 journals and has published numerous papers and book chapters on various aspects of accessibility, information design, plain language, usability, and writing for the web. Professional associations and awards Ginny has served on the board of directors of the Center for Plain Language, Society for Technical Communication, and User Experience Professionals Association.


References


External links


Official website
Redish and Associates {{DEFAULTSORT:Redish, Janice American women writers Living people Harvard University alumni Bryn Mawr College alumni Year of birth missing (living people) 21st-century American women