Jane Shepherdson
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Jane Elizabeth Shepherdson
CBE The Most Excellent Order of the British Empire is a British order of chivalry, rewarding valuable service in a wide range of useful activities. It comprises five classes of awards across both civil and military divisions, the most senior two o ...
(born 23 August 1961 in
Kingston upon Hull Kingston upon Hull, usually shortened to Hull, is a historic maritime city and unitary authorities of England, unitary authority area in the East Riding of Yorkshire, England. It lies upon the River Hull at its confluence with the Humber Est ...
,
Yorkshire Yorkshire ( ) is an area of Northern England which was History of Yorkshire, historically a county. Despite no longer being used for administration, Yorkshire retains a strong regional identity. The county was named after its county town, the ...
) is an English businesswoman. she was the chief executive of UK clothing brand
Whistles A whistle is a musical instrument which produces sound from a stream of gas, most commonly air. It is a type of fipple flute, and may be mouth-operated, or powered by air pressure, steam, or other means. Whistles vary in size from a small sl ...
, and had been the brand director for high-street women's wear store
TopShop TOPSHOP (originally Top Shop) is a British online fast-fashion retailer, which specialises in women's clothing, shoes and accessories. It is majority owned by Danish company, Bestseller. In 2024, ASOS sold 75% of Topshop and Topman to Bests ...
. She grew up in
Bristol Bristol () is a City status in the United Kingdom, cathedral city, unitary authority area and ceremonial county in South West England, the most populous city in the region. Built around the River Avon, Bristol, River Avon, it is bordered by t ...
where her father was head of the mathematics department at the university, and her mother was a biochemist. She was educated at Clifton High School, where she began customising her clothes. She studied Business Studies at the
University of North London The University of North London (UNL) was a university in London, England, formed from the Polytechnic of North London (PNL) in 1992 when that institution was granted university status. PNL, in turn, had been formed by the amalgamation of the No ...
, joining the Burton Group (now the
Arcadia Group Arcadia Group Ltd (formerly Arcadia Group plc and, until 1998, Burton Group plc) was a British multinational retailing company headquartered in London, England. It was best known for being the previous parent company of British Home Stores (B ...
), after being inspired by her mother's story of a fashion buyer friend. Shepherdson started as a warehouse picker sending stock to stores, and was then promoted to become a buyer in the jersey department. She ordered a shipment of tank tops, of which 500,000 were sold in a week. Her initiatives at TopShop included: *TopShop Freshers' Week party - to attract teenaged customers *TopShop To Go - delivering items from a list of 100 *TopShop Express - fast online
motor scooter A scooter (motor scooter) is a motorcycle with an underbone or step-through frame, a seat, a transmission that shifts without the operator having to operate a clutch lever, a platform for their feet, and with a method of operation that emph ...
delivery ''The Times'' quoted her views on the need for speed in introducing fashion in 2006, at TopShop. A week after TopShop owner
Philip Green Sir Philip Nigel Ross Green (born 15 March 1952) is a British businessman who was the chairman of the retail company Arcadia Group. He owned the high street clothing retailers Topshop, Topman, and Miss Selfridge from 2002 to 2020. In May 2 ...
announced that
supermodel A supermodel is a highly paid fashion model who has a worldwide reputation and background in ''haute couture'' and commercial modeling. The term became popular in the 1990s. Supermodels usually work for prominent fashion designers and clothin ...
Kate Moss Katherine Ann Moss (born 16 January 1974) is an English model. Arriving towards the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. Her collaborations with Calvin Klein brought her t ...
had signed a deal to design clothes to be launched in 2007, Shepherdson resigned from Topshop, and was producing, unpaid, a fashion chain for
Oxfam Oxfam is a British-founded confederation of 21 independent non-governmental organizations (NGOs), focusing on the alleviation of global poverty, founded in 1942 and led by Oxfam International. It began as the Oxford Committee for Famine Relief ...
, aimed at "ethically conscious shoppers". She has hit out at "cheap, cheap" clothes that exploit workers in developing countries, possibly referring to Kate Moss's range. In January 2008, Shepherdson bought a 20 per cent share in
Whistles A whistle is a musical instrument which produces sound from a stream of gas, most commonly air. It is a type of fipple flute, and may be mouth-operated, or powered by air pressure, steam, or other means. Whistles vary in size from a small sl ...
and was appointed chief executive. Shepherdson is married to a criminal defence lawyer, and cycles from their flat in South London to work. She lists her hobbies as running, horse riding, skiing, and shopping. Already a
Member of the Order of the British Empire The Most Excellent Order of the British Empire is a British order of chivalry, rewarding valuable service in a wide range of useful activities. It comprises five classes of awards across both civil and military divisions, the most senior two o ...
(MBE), she was appointed
Commander of the Order of the British Empire The Most Excellent Order of the British Empire is a British order of chivalry, rewarding valuable service in a wide range of useful activities. It comprises five classes of awards across both civil and military divisions, the most senior two o ...
(CBE) in the 2015 New Year Honours for services to UK retail business.2015 New Year Honours List


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{{DEFAULTSORT:Shepherdson, Jane 1963 births Living people Businesspeople from Bristol Alumni of the University of North London English businesspeople in fashion Commanders of the Order of the British Empire People educated at Clifton High School, Bristol