JamJar Investments is British
venture capital
Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
investment fund, headquartered in
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. JamJar Investments provides investment to
early-stage companies in the consumer technology and
FMCG sectors.
History
JamJar was founded in 2012 by
Richard Reed
Richard John Reed, (born 13 February 1973) is a British businessman, entrepreneur and public speaker. He is the co-founder of Innocent Drinks (founded in 1999
), an international company producing fresh fruit smoothies and vegetable pots s ...
, Jon Wright, Adam Balon, and Katie Marraché (née Leviten). Reed, Wright, and Balon had previously founded
FMCG
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, bevera ...
smoothie
A smoothie is a beverage made by puréeing ingredients in a blender. A smoothie commonly has a liquid base, such as fruit juice or milk, yogurt or ice cream. Other ingredients may be added, including fruits, vegetables, non-dairy milk, cru ...
brand
Innocent Drinks
Innocent Limited, trading as Innocent Drinks, is a United Kingdom, British-based company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. ...
, which was sold to
Coca-Cola
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
in 2013 for north of $700m.
Previous investments include
Farewill
Farewill is a private company based in London that provides will-writing, probate, and cremation services in the UK. The company was founded in 2015 and is registered in England and Wales with the Law Society. In 2019, it was named the National ...
,
Graze,
Deliveroo
Deliveroo is a British multinational online food delivery company headquartered in London, United Kingdom. It operates in the United Kingdom, France, Belgium, Ireland, Italy, Singapore, the United Arab Emirates, Kuwait, and Qatar. It formerly ...
,
Tails.com,
Babylon Health
Babylon Health was a health service provider that utilized artificial intelligence and virtual clinical operations. Patients were connected with health care professionals through their web and mobile application.
The company's subscription bus ...
, Propercorn,
Popchips
Popchips, stylized 'popchips' is an American brand of popped potato and corn products marketed as similar to potato chips. They are manufactured by processing potato starch at high pressure and temperature, in a process similar to that used for ...
and
Simba Sleep.
In May 2017 Katie Marrache was announced Europe's youngest female VC partner. In April 2022, JamJar announced a new £100m fund.
References
{{reflist
External links
JamJar Investments official website
Investment companies of the United Kingdom
Privately held companies of the United Kingdom