James Rowberry
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James Rowberry (born 26 April 1985) is a Welsh football manager and coach who is currently assistant manager at Championship side Stoke City, having previously been assistant coach to Craig Bellamy at the men’s Welsh national football team. He began his coaching career at an early age, and at 29 years old became one of the youngest people to ever gain the
UEFA Pro Licence The UEFA coaching licences are documents testifying credentials of manager (association football), managers/ coach (sport), coaches among members of UEFA. The governing body for association football, football in Europe mandates several licences, e ...
. Rowberry was team manager at Newport County 2021-22, having previously been a youth coach at Newport and
Cardiff City Cardiff City Football Club () is a professional association football club based in Cardiff, Wales. It currently competes in , the third tier of the English football league system in the 2025–26 season following relegation. Founded in 1899 a ...
, where he was made first-team coach in 2014.


Coaching career

Rowberry played youth football with
Bristol City Bristol City Football Club is a professional football club based in Bristol, England. The team compete in the , the second level of the English football league system. Founded in 1894, the club competed in the Southern League and Western L ...
and Newport County, who he joined aged 16. His father Stephen played for Newport in the , and fellow Welsh manager
Tony Pulis Anthony Richard Pulis (; born 16 January 1958) is a Welsh former professional football manager and former footballer who last managed Sheffield Wednesday. Pulis obtained his FA coaching badge at age 19, followed by his UEFA 'A' licence aged 2 ...
is a distant relative of Rowberry. He retired as a player aged 21, choosing to concentrate on his coaching career. He grew up a small distance from
Rodney Parade Rodney Parade is a stadium in the city of Newport, South Wales. It is located on the east bank of the River Usk in Newport city centre. The ground is on Rodney Road, a short walk from the city's central bus and railway stations via Newport Bri ...
, Newport's current stadium, and was the mascot of Newport aged five. Rowberry gained his
UEFA Pro Licence The UEFA coaching licences are documents testifying credentials of manager (association football), managers/ coach (sport), coaches among members of UEFA. The governing body for association football, football in Europe mandates several licences, e ...
in 2014 aged 29, making him one of the youngest people to complete the highest qualification badges in Europe. Upon gaining his badges, he was described as "one of the brightest young coaches coming through" by
Football Association of Wales The Football Association of Wales (FAW; ) is the Governing bodies of sports in Wales, governing body of association football and futsal in Wales, and controls the Wales national football team, its Wales women's national football team, correspo ...
technical director
Osian Roberts Osian Roberts (born 18 August 1965) is a Welsh football coach and former player who is the head of development of Italian Serie A club Como. In 2014, he was described in the media as "the most influential man in Welsh football". Early life Rober ...
. He joined Newport in 2009, working with the first team and development team, before moving to
Cardiff City Cardiff City Football Club () is a professional association football club based in Cardiff, Wales. It currently competes in , the third tier of the English football league system in the 2025–26 season following relegation. Founded in 1899 a ...
in 2013 to work with the club's academy. He also worked with the Welsh Football Trust as a football development officer, and later as a coach educator. Following the departure of
Ole Gunnar Solskjær Ole Gunnar Solskjær (; born 26 February 1973) is a Norwegian professional football manager and former player who currently manages Süper Lig club Beşiktaş. He spent the majority of his playing career with Manchester United and made 67 appea ...
as Cardiff manager, Rowberry was made a first team coach under new manager
Russell Slade Russell Mark Slade (born 10 October 1960) is an English former professional football manager and coach. Having had an extended career at reserve team level, Slade entered professional sports coaching with Notts County in 1993. He briefly took ...
, who described Rowberry as passionate and enthusiastic about coaching. When Slade himself left the job in 2016, Rowberry was among the candidates to take over the role. He would go on to work with
Paul Trollope Paul Jonathan Trollope (born 3 June 1972) is a football coach and former professional footballer A football player or footballer is a sportsperson who plays one of the different types of football. The main types of football are association ...
and
Neil Warnock Neil Warnock (born 1 December 1948) is an English football manager and former player who is currently football advisor at Torquay United. He is also a television and radio pundit. In a managerial career spanning five decades, Warnock has managed ...
, and Rowberry says that he learned "pure coaching" from Slade and Trollope, while under Warnock he learned "pure management". He also credits
Mick McCarthy Michael Joseph McCarthy (born 7 February 1959) is a professional Manager (association football), football manager, pundit and former Association football, footballer. He was most recently the head coach of Blackpool F.C., Blackpool. McCarthy b ...
with advising him on the role of being a manager prior to taking over at Newport. On 19 October 2021, Rowberry was appointed manager of his hometown team,
EFL League Two The English Football League Two, simply known as League Two and for sponsorship purposes as Sky Betting & Gaming, Sky Bet League Two, is a professional association football league in England. EFL League Two is the fourth division of the English ...
club Newport County, with the team 13th in the league after 13 matches of the 2021–22 season. He was given a contract until summer 2024, and took over from caretaker manager
Wayne Hatswell Wayne Mervin Hatswell (born 8 February 1975) is an English former professional footballer who is currently assistant manager of Newport County. Playing career Born in Swindon, Hatswell began his career with Swindon Supermarine and also played ...
, who had managed the club for four unbeaten league matches following the departure of manager
Michael Flynn Michael Thomas Flynn (born 24 December 1958) is a retired United States Army lieutenant general who served as the 24th U.S. national security advisor for the first 22 days of the first Trump administration. He resigned in light of reports tha ...
, with Rowberry saying he had "big shoes to fill" due to the success Flynn had at the club. Hatswell was retained as assistant manager, but resigned his position on 22 February 2022. On the same day, Cardiff coach
Carl Serrant Carl Serrant (born 12 September 1975) is an English football coach and former player, who is the first-team coach of EFL Championship club Huddersfield Town. Career Born in Bradford, West Yorkshire, Serrant made more than 100 appearances in the ...
was appointed as assistant to Rowberry. Newport finished the season in 11th place in League Two. On 10 October 2022 Rowberry was sacked with Newport in 18th place in League Two after 13 league matches of the 2022–23 season. Serrant was also sacked and Sporting Director
Darren Kelly Darren Kelly (born 30 June 1979) is a Northern Irish professional Manager (association football), football manager and former Association footballer, player who played as a centre-back. He is the general manager of National League (division), Na ...
took the role of Newport County caretaker manager. In February 2023 Rowberry was appointed as FAW Head of Elite Coach Education. In February 2024 Rowberry was appointed assistant coach to the Wales national women's team. In August 2024 Rowberry was appointed as assistant coach to new Wales national team manager
Craig Bellamy Craig Douglas Bellamy (born 13 July 1979) is a Welsh football coach and former professional association football, footballer who played as a Forward (association football), forward. He is the current Football coach (association football), head ...
. Rowberry Joined
Stoke City Stoke City Football Club is a professional association football club based in Stoke-on-Trent, Staffordshire, England. The team competes in the , the second level of the English football league system. Founded as Stoke Ramblers in 1863, the cl ...
on 1 January 2025 as assistant manager to
Mark Robins Mark Gordon Robins (born 22 December 1969) is an English football manager and former player who is the manager of club Stoke City. As a player, he was a striker and is best known for his time in the Premier League with Manchester United, Norw ...
.


Personal life

In August 2022, Rowberry revealed that he considers himself 'fortunate to be here' having had a pacemaker fitted following a routine check-up showed led to him being diagnosed with third-degree atrioventricular heart block.


Managerial statistics


References

{{DEFAULTSORT:Rowberry, James 1985 births Living people Footballers from Newport, Wales Welsh men's footballers Men's association football midfielders Welsh football managers Newport County A.F.C. managers English Football League managers Cardiff City F.C. non-playing staff 21st-century British sportsmen Stoke City F.C. non-playing staff