James Edwin Doyle (October 23, 1902 – March 5, 1989) was an American

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

executive and a co-founder of the

Doyle Dane Bernbach DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks ...

agency Agency may refer to: Organizations * Institution, governmental or others ** Advertising agency or marketing agency, a service business dedicated to creating, planning and handling advertising for its clients ** Employment agency, a business that s ...

established in

Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...

in 1949 and known as DDB. This agency, which he founded with

Mac Dane Maxwell "Mac" Dane (June 7, 1906 – August 8, 2004) was an American advertising executive and co-founder of the Doyle Dane Bernbach agency, known as DDB, that was established in Manhattan in 1949. For advertising against U.S. presidential candid ...

and Bill Bernbach, bears the initials of the last name of each. It now is known as

DDB Worldwide DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks ...

and is among the largest global agency networks. Doyle owned the

American Basketball Association The American Basketball Association (ABA) was a major professional basketball league that operated for nine seasons from 1967 to 1976. The upstart ABA operated in direct competition with the more established National Basketball Association thr ...

teams known as the ''

Miami Floridians The Miami Floridians, later in their history known simply as The Floridians, were a professional basketball franchise in the original, now-defunct American Basketball Association. The Miami Floridians played in the ABA from 1968 through 1970 when ...

'' to the off season after the 1969–1970 season and then as ''

The Floridians ''The'' is a grammatical article in English, denoting nouns that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The ...

'' to the end of the franchise after the 1971–1972 season. A smoker, Doyle died of

emphysema Emphysema is any air-filled enlargement in the body's tissues. Most commonly emphysema refers to the permanent enlargement of air spaces (alveoli) in the lungs, and is also known as pulmonary emphysema. Emphysema is a lower respiratory tract di ...

at age eighty-six.Fowler, Glenn (March 7, 1989). James E. Doyle Is Dead at 86; Co-Founded Advertising Agency. ''

New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

''.

References

1902 births 1989 deaths American Basketball Association executives Miami Floridians American advertising executives 20th-century American businesspeople {{advertising-stub