Jake Bronstein (born June 13, 1978), is a marketer,

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...

, Internet personality, and blogger. He was an editor of the US edition of ''

FHM ''FHM'' (For Him Magazine) is a British multinational men's lifestyle magazine that was published in several countries. Its master edition contained features such as the ''FHM'' 100 Sexiest Women in the World, which has featured models, actres ...

'', a men's magazine. Bronstein markets himself as a "fun evangelist," and provides consulting services to that end through his marketing agency GiantMINIATURE.

Career

Bronstein appeared in season four of the television program ''

Road Rules ''Road Rules'' is an MTV reality show that was a sister show of the network's flagship reality show, '' The Real World''. The series debuted on July 19, 1995, and ended on May 9, 2007. This allowed ''Road Rules'' a total of 14 seasons and 12 ye ...

'', '' Road Rules: Islands'', at age 18, and two years later published his first feature article in ''

Maxim Maxim or Maksim may refer to: Entertainment *Maxim (magazine), ''Maxim'' (magazine), an international men's magazine ** Maxim (Australia), ''Maxim'' (Australia), the Australian edition ** Maxim (India), ''Maxim'' (India), the Indian edition *Maxim ...

''. At 21 he signed on for ''

'', but took a brief break a few years later to co-host G4 Tech TV's ''Video Game Vixens''. His tenure at ''FHM'' came to an end when he was let go for making off-handed remarks about

Howard Stern Howard Allan Stern (born January 12, 1954) is an American radio and television personality, comedian, and author. He is best known for his radio show, ''The Howard Stern Show'', which gained popularity when it was nationally syndicated on terre ...

's girlfriend

Beth Ostrosky Beth Ostrosky Stern (born July 15, 1972) is an American actress, author, model, and animal-rights activist. Early life Stern was born in Pittsburgh, Pennsylvania. Her mother, Judy (), is a former model and her father, Robert Ostrosky, is a de ...

. He also documented his sex life for ''Glamour'' and wrote a book about his sexual activities under the alias "Allen Jake Bronstein" He later worked in marketing, and founded a

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

named Zoomdoggle with colleague Josh Spear. In 2009, Bronstein and Craig Zucker noticed rare earth magnetic spheres on YouTube and repackaged them as a popular magnetic desk toy called Buckyballs. In July 2012, the

Consumer Product Safety Commission The United States Consumer Product Safety Commission (USCPSC, CPSC, or commission) is an independent agency of the United States government. The CPSC seeks to promote the safety of consumer products by addressing “unreasonable risks” of in ...

filed an administrative complaint against Buckyballs and similar magnetic toy companies, alleging that the balls present a safety risk when swallowed. In 2012, Bronstein founded the apparel company Flint and Tinder, which was acquired by Huckberry in 2016. In 2018, Bronstein became

BuzzFeed BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. ...

's Head of Partner Innovation. In this role, he paired Tasty with LG Ovens for a cookie subscription program, launched a 24-hour takeover of the BuzzFeed homepage to showcase

Bumble Bumble is an online dating application. Profiles of potential matches are displayed to users, who can "swipe left" to reject a candidate or "swipe right" to indicate interest. In heterosexual matches, only female users can make the first conta ...

's virtual first dating functionality, opened a New York themed pizza parlor with

Chase Chase or CHASE may refer to: Businesses * Chase Bank, a national bank based in New York City, New York * Chase Aircraft (1943–1954), a defunct American aircraft manufacturing company * Chase Coaches, a defunct bus operator in England * Chase Co ...

bank, the

NY Knicks The New York Knickerbockers, shortened and more commonly referred to as the New York Knicks, are an American professional basketball team based in the New York City borough of Manhattan. The Knicks compete in the National Basketball Associat ...

, and

Run DMC Run-DMC (also spelled Run-D.M.C.) was an American hip hop group from Hollis, Queens, New York City, founded in 1983 by Joseph Simmons, Darryl McDaniels, and Jason Mizell. Run-DMC is regarded as one of the most influential acts in the history ...

that would be named the 2019 Shortie Awards Best Location Based Experience, and form the Adobe x BuzzFeed "Make The Feed" partnership, described by Adobe as their "most creative ever."

Publicity stunts

Bronstein has been involved in a number of

publicity stunts In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. Such events are frequently utilize ...

, such as bathing in the

Bryant Park Bryant Park is a public park located in the New York City borough of Manhattan. Privately managed, it is located between Fifth Avenue and Avenue of the Americas ( Sixth Avenue) and between 40th and 42nd Streets in Midtown Manhattan. The e ...

Fountain, taking advantage of a loophole to get into the NBA draft, auctioning on eBay the lead singer position in his band, offering himself for marriage, freeing a fish into New York's East River, launching a 50 Dates in 50 States quest by soliciting invites from women on the web, and offering 1,000 strangers a hand-written love letter. He is also the inventor of the Fun Idea Machine and recently started a text system supposed to reduce boredom. He appeared on ''

CBS Sunday Morning ''CBS News Sunday Morning'' (normally shortened to ''Sunday Morning'' on the program itself since 2009) is an American news magazine television program that has aired on CBS since January 28, 1979. Created by Robert Northshield and original hos ...

'' drinking a full bottle of

maple syrup Maple syrup is a syrup made from the sap of maple trees. In cold climates, these trees store starch in their trunks and roots before winter; the starch is then converted to sugar that rises in the sap in late winter and early spring. Maple t ...

in an attempt to set a new world record.

References

{{DEFAULTSORT:Bronstein, Jake American magazine editors 1978 births Living people American bloggers Road Rules cast members The Challenge (TV series) contestants 21st-century American non-fiction writers Publicity stunts