Jaideep Prabhu
   HOME

TheInfoList



OR:

Jaideep Prabhu (born 12 October 1967 in
Bangalore Bengaluru, also known as Bangalore (List of renamed places in India#Karnataka, its official name until 1 November 2014), is the Capital city, capital and largest city of the southern States and union territories of India, Indian state of Kar ...
,
Karnataka Karnataka ( ) is a States and union territories of India, state in the southwestern region of India. It was Unification of Karnataka, formed as Mysore State on 1 November 1956, with the passage of the States Reorganisation Act, 1956, States Re ...
, India) is the
Jawaharlal Nehru Jawaharlal Nehru (14 November 1889 – 27 May 1964) was an Indian anti-colonial nationalist, secular humanist, social democrat, and statesman who was a central figure in India during the middle of the 20th century. Nehru was a pr ...
professor of business and enterprise at the
Judge Business School Cambridge Judge Business School is the business school of the University of Cambridge. The School is a provider of management education. It is named after Sir Paul Judge, a founding benefactor of the school. The School is a department of the u ...
at the
University of Cambridge The University of Cambridge is a Public university, public collegiate university, collegiate research university in Cambridge, England. Founded in 1209, the University of Cambridge is the List of oldest universities in continuous operation, wo ...
, England. The Professorship was established by the Government of India with an endowment of £3.2 million. Prabhu is also the director of the Centre for India & Global Business (CIGB). He is the co-author of ''Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth'', described by ''The Economist'' as "the most comprehensive book" on the subject of frugal innovation.


Education and teaching

Prabhu holds a
Bachelor of Technology A Bachelor of Technology (BTech) is an undergraduate degree that is awarded for a higher education program in engineering. Countries Australia In Australia, the Bachelor of Technology degree is offered by RMIT University, Edith Cowan Univ ...
degree from the
Indian Institute of Technology, Delhi Indian Institute of Technology Delhi (IIT- Delhi) is a public institute of technology located in Delhi, India. It is one of the 23 Indian Institutes of Technology created to be a Centre of Excellence for India's training, research and developme ...
and a
PhD A Doctor of Philosophy (PhD, DPhil; or ) is a terminal degree that usually denotes the highest level of academic achievement in a given discipline and is awarded following a course of graduate study and original research. The name of the deg ...
from the
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in ...
. He was Visiting Assistant Professor at the
University of California The University of California (UC) is a public university, public Land-grant university, land-grant research university, research university system in the U.S. state of California. Headquartered in Oakland, California, Oakland, the system is co ...
from 1995 to 1996, then Assistant Professor and Fellow at the Centre for Economic Research,
Tilburg University Tilburg University is a Catholic research university specializing in the social and behavioral sciences, economics, law, business sciences, theology and humanities, located in Tilburg, Netherlands. Tilburg has a student population of about 19,1 ...
, from 1996 to 1999. He was Director of Studies at
Fitzwilliam College Fitzwilliam College is a constituent college of the University of Cambridge, England. The college has origins from 1869, with the foundation of the Non-Collegiate Students Board, a venture intended to offer academically excellent students of all ...
and
Clare College Clare College is a constituent college of the University of Cambridge in Cambridge, England. The college was founded in 1326 as University Hall, making it the second-oldest surviving college of the University after Peterhouse. It was refounded ...
from 1999 to 2004 and University Lecturer, then University Senior Lecturer in Marketing at the then Judge Institute of Management, University of Cambridge from 2002 to 2004. He was Innovation Fellow of the Advanced Institute of Management (AIM) from 2007 to 2009. He was Professor of Marketing, Tanaka Business School,
Imperial College London Imperial College London, also known as Imperial, is a Public university, public research university in London, England. Its history began with Prince Albert of Saxe-Coburg and Gotha, Prince Albert, husband of Queen Victoria, who envisioned a Al ...
from 2004, becoming Director of Research 2007–2008. He has been a Fellow of Clare College since 2009. His research interest in marketing strategy is specifically related to
innovation Innovation is the practical implementation of ideas that result in the introduction of new goods or service (economics), services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a n ...
,
organizational learning Organizational learning is the process of creating, retaining, and transferring knowledge within an organization. An organization improves over time as it gains experience. From this experience, it is able to create knowledge. This knowledge is bro ...
and competitive interaction. He teaches marketing strategy, marketing management, international marketing, brand management and high-technology marketing.


Editorial experience

Prabhu is a member of the editorial boards of the ''
Journal of Marketing The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing ...
'' and the ''
Journal of Management Studies The ''Journal of Management Studies'' is a peer-reviewed academic journal that was established in 1963 and is published by Wiley-Blackwell on behalf of the Society for the Advancement of Management Studies. The journal publishes both conceptual a ...
'', and is a member of the senior advisory board of the ''European Journal of Marketing''.


Published papers

*"Radical Innovation in Firms Across Nations: The Pre-Eminence of Corporate Culture," with
Gerard Tellis Gerard J. Tellis is a professor, author, speaker, and thinker. He has a PhD in business from the Ross School of Business at the University of Michigan. He currently holds the Neely Chair of American Enterprise at the USC Marshall School of Busine ...
and Rajesh Chandy, Journal of Marketing, 73(1), January 2009, 3–23. *"The Fruits of Legitimacy: Why Some New Ventures Gain More From Innovation Than Others," with Raghunath Rao and Rajesh Chandy, Journal of Marketing, 72(4), October 2008, 58–75. *"Managing the Future: CEO Attention and Innovation Outcomes," with Manjit Yadav and Rajesh Chandy, Journal of Marketing, 71(3), October 2007, 84–101. *"Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-term Stock Returns" with Alina Sorescu and Rajesh Chandy, Journal of Marketing Research, 44(1), February 2007, 57–72. *"From Invention to Innovation: Conversion Ability in Product Development," with Rajesh Chandy, Brigitte Hopstaken and Om Narasimhan, Journal of Marketing Research, 43(3), August 2006, 494–508. *"The Effect of Price Disclosure on Dynamic Shopping Decisions," with Benedict G.C. Dellaert and Vladislav Golunov, Marketing Letters, 16(1), June 2005, 37–52. *"Acquisition and Innovation in High-Tech Firms: Poison Pill, Placebo, or Tonic?" with Rajesh Chandy and Mark Ellis, Journal of Marketing, 69(1), January 2005, 114–130. *"The Influence of Business Strategy on New Product Activity: The Role of Market Orientation," with Ruud Frambach and Theo Verhallen, International Journal of Research in Marketing, 20(4), December 2003, 377–397. *"Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals," with Alina Sorescu and Rajesh Chandy, Journal of Marketing, 67(4), October 2003, 82–102. *"On the Relative Importance of Customer Satisfaction and Trust as Determinants of Customer Retention and Positive Word of Mouth," with Chatura Ranaweera, Journal of Targeting, Measurement and Analysis for Marketing, 12(1), September 2003, 82–90. *"What Will the Future Bring? Dominance, Technology Expectations, and Radical Product Innovation," with Rajesh Chandy and Kersi Antia, Journal of Marketing, 67(3), July 2003, 1–19. Lead article. *"Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth," with David Stewart, Journal of Marketing Research, 38 (1), February 2001, 62–73.


Selected awards and honours

*Runner-up for the Harold H. Maynard Award, 2009. *
IBM International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...
faculty award for research into the impact of new technology on Indian retail, 2009. *Winner, AMA TechSIG Award for the Best Article on Technology or Innovation, 2008. *Advanced Institute of Management (AIM) Research, Innovation Fellowship, 2007–2009. *Runner-up, AMA TechSIG Award for the Best Article on Technology or Innovation, 2007. *Winner, AMA TechSIG Award for the Best Article on Technology or Innovation, 2004. *Highly Commended Paper Award from the American Marketing Association-Service Special Interest Group, Reims, France, 2003. *Frugal Innovation: How to Do More with Less" was published in February 2015 and won the
Chartered Management Institute The Chartered Management Institute (CMI) is a professional institution for management based in the United Kingdom. It was founded as the British Institute of Management (BIM) in 1947 or 1948, merged with the Institution of Industrial Managers (I ...
's Management Book of the Year Award 2016 *Elected
Fellow of the British Academy Fellowship of the British Academy (post-nominal letters FBA) is an award granted by the British Academy to leading academics for their distinction in the humanities and social sciences. The categories are: # Fellows – scholars resident in t ...
2023


Consultancy

Professor Prabhu has consulted with or taught executives from ABN Amro,
Bertelsmann AG The Bertelsmann SE & Co. KGaA, commonly known as Bertelsmann (), is a German private multinational conglomerate corporation based in Gütersloh, North Rhine-Westphalia, Germany. It is one of the world's largest media conglomerates and is also ...
, Barclays Bank,
British Telecom BT Group plc (formerly British Telecom) is a British Multinational corporation, multinational telecommunications holding company headquartered in London, England. It has operations in around 180 countries and is the largest provider of fixed-li ...
, BP, the UK's
Department of Trade and Industry Department of Trade and Industry may refer to: Current * Department of Trade and Industry (Isle of Man) * Department of Trade and Industry (Philippines) * Department of Trade, Industry and Competition (South Africa) Former * Department of Trade ...
(DTI), EDS,
Egg Banking Egg was an internet bank headquartered in Derby, that is now a trading name of Yorkshire Building Society. Egg was born out of the banking arm in the United Kingdom of Prudential plc, which was established in 1996, and the Egg brand was launche ...
, GE, IBM,
ING Group ING Group N.V. () is a Dutch multinational corporation, multinational banking and financial services corporation headquartered in Amsterdam. Its primary businesses are retail banking, direct banking, commercial banking, investment banking, whol ...
, Laird plc,
NHS The National Health Service (NHS) is the term for the publicly funded health care, publicly funded healthcare systems of the United Kingdom: the National Health Service (England), NHS Scotland, NHS Wales, and Health and Social Care (Northern ...
,
Nokia Nokia Corporation is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, originally established as a pulp mill in 1 ...
, Oce Copiers,
Philips Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...
,
Roche F. Hoffmann-La Roche AG, commonly known as Roche (), is a Switzerland, Swiss multinational corporation, multinational holding healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, ...
,
Shell Shell may refer to: Architecture and design * Shell (structure), a thin structure ** Concrete shell, a thin shell of concrete, usually with no interior columns or exterior buttresses Science Biology * Seashell, a hard outer layer of a marine ani ...
,
Vodafone Vodafone Group Public Limited Company () is a British Multinational company, multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates Service (economic ...
, Which? and
Xerox Xerox Holdings Corporation (, ) is an American corporation that sells print and electronic document, digital document products and services in more than 160 countries. Xerox was the pioneer of the photocopier market, beginning with the introduc ...
among other organisations in Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and US.


References

{{DEFAULTSORT:Prabhu, Jaideep 1967 births Living people Fellows of the British Academy Fellows of Clare College, Cambridge Fellows of Fitzwilliam College, Cambridge IIT Delhi alumni University of Southern California alumni Academics of the University of Cambridge Indian academics