Jagarico is a family of salty snack products made primarily from processed fried potatoes. Introduced in 1995 by

Calbee is a Japanese snack food maker. It was founded on 30 April 1949, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo, Chiyoda, Tokyo. It launched operations at a new plant in the United States for ...

, Jagarico could be described as rod-shaped

potato chips Potato chips (North American English and Australian English; often just chip) or crisp (British English and Hiberno-English) are thin slices of potato (or a thin deposit of potato paste) that has been deep frying, deep fried, baking, baked, ...

. According to Barabara Zec, they "have a similar appearance to

French fries French fries, or simply fries, also known as chips, and finger chips (Indian English), are '' batonnet'' or '' julienne''-cut deep-fried potatoes of disputed origin. They are prepared by cutting potatoes into even strips, drying them, and f ...

Product description

This product is sold in packages of various sizes ranging from . The standard size of this product is in length and roughly in diameter. Since 2012, "long" size products have also been marketed. Moreover, thinner versions with a diameters of about began to hit store shelves in 2022. These pre-packaged potato sticks are available in many flavors throughout Japan and in at least ten other countries. To boost sales, Calbee regularly introduces new flavors while taking those items with sluggish sales out of production. For example, a "Salt and

Sesame Oil Sesame oil is an edible vegetable oil derived from sesame seeds. The oil is one of the earliest-known crop-based oils. Worldwide mass modern production is limited due to the inefficient manual harvesting process required to extract the oil. ...

" incarnation of this product was launched in 2016. At roughly the same time their "Jurassic Salt" and "Cheese Curry" flavors were discontinued due to tepid sales. Moreover, in 2020 a shorter garlic-flavored version of this product that targets older consumers hit the market. According to a 2018 report, about 14.5% of Calbee's total 2017 Q1 sales were derived from Jagarico products. During the third financial quarter of 2021 Jagarico sales in Japan amounted to about 34.5 billion yen, and overseas sales are an increasingly important revenue source. According to a 2017 survey by Keio Group, Jagarico was ranked as the fourth most popular snack in the Tokyo area. However, the sample size for that survey was not specified.

Similar products

Although the ingredients of Jagarico are similar to many mass-marketed potato chips, their shape resembles a traditional Japanese candied sweet potato snack known as ''kempi''. According to a 1999 US Department of Agriculture report, this product is classified as a fabricated potato snack. However, it resembles other shoestring potato snacks such as Koikeya's "Stick Karamucho", Morinaga's "Potelong", and Seijō Ishii's "Miraku Nori". Jagarico is also related to another Calbee product known as Jagabee. Whereas Jagabee are somewhat thick and made from unhusked whole potatoes, Jagarico are usually thinner and made from skinned potatoes. According to Onishi, Calbee tailors its products to specific audiences and Jagarico was product designed primarily for teenage women, whereas Jagabee targets older consumers. The success of many Jagarico products has spawned a number of derivative snacks. For example, around 1998 Calbee began marketing a sweet potato version of Jagarico known as "Satsumariko". Moreover, a corn version of this product known as "Tomorico" has been sold nationwide since 2018. That same year, a soybean incarnation of Jagarico known as "Edamarico" hit store shelves in Japan. Furthermore, a thicker processed potato product known as "Poteriko" was launched in 2021.

References

External links

* * {{in lang, en Japanese cuisine Japanese snack food Potato dishes Snack foods Brand name potato chips and crisps