Jag Kommer
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"Jag kommer" (
English English usually refers to: * English language * English people English may also refer to: Culture, language and peoples * ''English'', an adjective for something of, from, or related to England * ''English'', an Amish ter ...
: "I'm coming") is a song that was recorded by Swedish singer
Veronica Maggio Veronica Sandra Karin Maggio (born 15 March 1981) is a Swedish singer and songwriter. Born to an Italian father and a Swedish mother, Maggio was raised in Uppsala. After studying music and being the lead member of a band, Maggio released her de ...
and is included on her third studio album '' Satan i gatan'' (2011). Maggio co-wrote the song with Steffan Olsson and the track's producer
Christian Walz Christian Walz (born 4 September 1978, Stockholm) is a Swedish artist, songwriter, and producer. Walz's music is mainly pop/soul. When young Walz attended Adolf Fredrik's Music School Adolf Fredrik's Music School () is a general municipal ju ...
. On 10 February 2011, it was released to
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
stations in Sweden as the album's
lead single A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. A similar term, "debut ...
. The track is a
pop rock Pop rock (also typeset as pop/rock) is a fusion genre and form of rock music characterized by a strong commercial appeal, with more emphasis on professional songwriting and recording craft, and less emphasis on attitude than standard rock musi ...
song about the beginning of a relationship. Some music critics noted a
double entendre A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, one of which is typically obvious, and the other often conveys a message that would be too socially unacc ...
in the lyrics, though according to Maggio, the song's meaning is open to interpretation. It also attracted accusations of plagiarism of
the Strokes The Strokes are an American Rock music, rock band formed in New York City in 1998. The band is composed of lead singer and primary songwriter Julian Casablancas, guitarists Nick Valensi and Albert Hammond, Jr., Albert Hammond Jr., bassist Nikola ...
' "
Reptilia Reptiles, as commonly defined, are a group of tetrapods with an ectothermic metabolism and amniotic development. Living traditional reptiles comprise four orders: Testudines, Crocodilia, Squamata, and Rhynchocephalia. About 12,000 living spe ...
" from the Swedish public, which the singer denied. The song's critical reception was positive; some reviewers called it one of the best tracks on ''Satan i gatan''. "Jag kommer" peaked at number one on Sweden's
Sverigetopplistan Sverigetopplistan (, lit. "the Sweden top list") is the Swedish national record chart, based on sales data from IFPI Sverige. It was formerly known as Topplistan (1975–1997) and Hitlistan (1998–2007) and has been known by its current name si ...
chart, making it Maggio's first number-one single in the country. The song has been certified septuple platinum in Sweden by the
Swedish Recording Industry Association Grammofonleverantörernas förening (GLF) (English: Swedish Recording Industry Association), was an organisation representing the music recording industry of Sweden. It compiled and published the official record charts for the Swedish music recordi ...
(GLF). It peaked at number 12 on Norway's Topp 20 Singles and was certified double platinum by IFPI Norway. A music video for "Jag kommer", directed by Robinovich, was uploaded to Maggio's
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
channel on 11 April 2011. It depicts the singer trying to exit her apartment as the floor moves in the opposite direction of the one she walks to. Maggio performed the song in multiple occasions, including Peace & Love and ''
Øyafestivalen Øyafestivalen is an annual Norwegian music festival held in the Tøyen Park, Oslo. It has grown quickly since its modest start in 1999 and has become one of Norway's biggest and most important music festivals. The festival has previously fe ...
''. In 2011, it won the
Rockbjörnen Rockbjörnen (Swedish: ''the Rock Bear'') is a music prize in Sweden, divided into several categories, which is awarded annually by the newspaper ''Aftonbladet''. The prize was first awarded in 1979, and is mostly centered on pop and rock. In ...
prize for Best Swedish Song, and the Swedish hit of the Year award at the ''GAFFA'' Awards. It was also nominated for Song of the Year at both the
Grammis The Grammis (sometimes referred to as the Swedish Grammy Awards) are music awards presented annually to musicians and songwriters in Sweden. The oldest Swedish music awards were instituted as a local equivalent of the Grammy Awards given in t ...
and P3 Guld Awards of 2012. An English-language version of the song, titled "I'm Coming", was released by Swedish singer
Tove Lo Ebba Tove Elsa Nilsson (born 29 October 1987), known professionally as Tove Lo (), is a Swedish singer and songwriter. She is known for her raw, grunge-influenced take on pop music. Referring to her autobiographical lyrics, ''Out (magazine), O ...
on 20 March 2020 as part of
Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...
's ''Studio It's Hits'' program. In contrast to the original's pop-rock sound, Lo's cover is a
synth-pop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a music genre that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s and early 1970s b ...
track with a "throbbing" beat. Lo wanted to make something sonically new without losing "the magic" of the original. Music critics called Lo's version one of the week's best releases and compared it with the music of
Robyn Robin Miriam Carlsson (; born 12 June 1979), known professionally as Robyn (), is a Swedish singer, songwriter, record producer, and DJ. Her 1995 debut album ''Robyn Is Here'' produced two Billboard Hot 100, ''Billboard'' Hot 100 top 10 single ...
. Lo's version of "Jag kommer" reached number 12 in Sweden and number 34 in Norway.


Production and release

Maggio said the writing process for "Jag kommer" was not emotional compared to that of the other tracks of ''Satan i gatan'', because it is the only one that is not about unrequited love. She told ''
Aftonbladet (, lit. "The evening paper") is a Swedish language, Swedish daily tabloid newspaper published in Stockholm, Sweden. It is one of the largest daily newspapers in the Nordic countries. History and profile The newspaper was founded by Lar ...
'' she wanted to write a song about the beginning of a romantic relationship because most of her previous tracks are about breakups. Maggio added "Jag kommer" is about realizing "you are in love" and the "stress" it causes. Maggio and Stefan Olsson wrote the song with
Christian Walz Christian Walz (born 4 September 1978, Stockholm) is a Swedish artist, songwriter, and producer. Walz's music is mainly pop/soul. When young Walz attended Adolf Fredrik's Music School Adolf Fredrik's Music School () is a general municipal ju ...
, who also produced the track. Olsson played bass guitar and engineered the track with Walz, and the latter mixed it wit
Stefan Sundström
Erik Arvinder Erik Mikael Arvinder, born in 1984 in Stockholm, Sweden, is a Swedish violinist, multi-instrumentalist, arranger, orchestrator and conductor. He is known for his work across Europe and the United States, and for collaborations with interna ...
played violin while Robert Vadadi played guitar with Olsson.Credits for "Jag kommer": *Tidal: *Liner notes: Maggio and Walz created the melody's synthesizer sound with
software sampler A sampler is an electronic musical instrument that records and plays back samples (portions of sound recordings). Samples may comprise elements such as rhythm, melody, speech, sound effects or longer portions of music. The mid-20th century saw ...
Kontakt Kontakt may refer to: * ''Kontakt'' (film), a 2005 Macedonian film directed by Sergej Stanojkovski * ''Kontakt'' (magazine), a Norwegian political magazine (1947–1954) * Kontakt (software), a music sampler * Kontakt-series explosive reactive ar ...
using compression technique side-chain. To add distortion to the beat, Walz used the plug-in Decapitator by Soundtoys. Universal Music AB sent "Jag kommer" to
Sveriges Radio P3 Sveriges Radio P3 (P3) is a Contemporary hit radio, semi-mainstream CHR/CHR Alternative-formatted station operated by Sweden's national publicly funded radio broadcasting organization Sveriges Radio. The P in P3 originally stood for Program (''Pro ...
on 10 February 2011 and released it as the
lead single A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. A similar term, "debut ...
from ''Satan i gatan'' for
download In computer networks, download means to ''receive'' data from a remote system, typically a server such as a web server, an FTP server, an email server, or other similar systems. This contrasts with uploading, where data is ''sent to'' a remote ...
the following day. On 21 February, the song was sent to
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
in Norway. A remixed version by Swedish trio Mash Up International that features artist Kakan was released for downloading on 23 December 2011.


Music and lyrics

"Jag kommer" is a
pop rock Pop rock (also typeset as pop/rock) is a fusion genre and form of rock music characterized by a strong commercial appeal, with more emphasis on professional songwriting and recording craft, and less emphasis on attitude than standard rock musi ...
song that runs for three minutes and 22 seconds (3:22). Its instrumentation consists of guitars, drums, a distorted synthesizer melody and looped background vocals. During the
hook A hook is a tool consisting of a length of material, typically metal, that contains a portion that is curved/bent back or has a deeply grooved indentation, which serves to grab, latch or in any way attach itself onto another object. The hook's d ...
, Maggio sings, "Ja, jag vet att hon är söt men håll tillbaka / För, jag kommer, jag kommer, jag är nästan där" (Yes, I know she is cute but hold back / because, I'm coming, I'm coming, I'm almost there). When asked if the hook's lyrics are a
double entendre A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, one of which is typically obvious, and the other often conveys a message that would be too socially unacc ...
, the singer said she preferred to be "suggestive" and that "Jag kommer" is open to the listener's interpretation. In other interviews, she has said the song's lyrics are ambiguous and could simply mean "to be on the way to the person you love". Maggio also said "Jag kommer" is the only happy love song she has written. According to Maria Forsström of ''
Metro Metro may refer to: Geography * Metro City (Indonesia), a city in Indonesia * A metropolitan area, the populated region including and surrounding an urban center Public transport * Rapid transit, a passenger railway in an urban area with high ...
'', Maggio sings about "going home tonight with someone instead of being alone".


Plagiarism accusations

After its release, Swedish publications including ''Aftonbladet'' and
Sveriges Radio Sveriges Radio Aktiebolag, AB (; "Sweden's Radio") is Sweden's national publicly funded radio programming, radio broadcaster. Sveriges Radio is a public limited company, owned by an independent foundation, previously funded through a television ...
reported public accusations that "Jag kommer" had been plagiarized from
The Strokes The Strokes are an American Rock music, rock band formed in New York City in 1998. The band is composed of lead singer and primary songwriter Julian Casablancas, guitarists Nick Valensi and Albert Hammond, Jr., Albert Hammond Jr., bassist Nikola ...
' "
Reptilia Reptiles, as commonly defined, are a group of tetrapods with an ectothermic metabolism and amniotic development. Living traditional reptiles comprise four orders: Testudines, Crocodilia, Squamata, and Rhynchocephalia. About 12,000 living spe ...
" (2004). Maggio said although The Strokes' music had inspired the song, she did not plagiarize "Reptilia", adding "there are only eight white and five black keys on a piano, as long as you make something your way it's okay". Some journalists, including Ralph Bretzer of ''
Arbetarbladet ''Arbetarbladet'' ('The Workers' Newspaper') is a social democratic newspaper published in Gävle, Sweden. History and profile The first issue of ''Arbetarbladet'' was published on 14 March 1902. The paper is published in tabloid format. Fredr ...
'' and Emanuel Videla of '' Gaffa Sweden'', also noted similarities between "Jag kommer" and songs by The Strokes. The staff of ''Popdust'' compared the track's composition with the music of bands
Metric Metric or metrical may refer to: Measuring * Metric system, an internationally adopted decimal system of measurement * An adjective indicating relation to measurement in general, or a noun describing a specific type of measurement Mathematics ...
and The Strokes, and likened its lyrics to the songs of
Robyn Robin Miriam Carlsson (; born 12 June 1979), known professionally as Robyn (), is a Swedish singer, songwriter, record producer, and DJ. Her 1995 debut album ''Robyn Is Here'' produced two Billboard Hot 100, ''Billboard'' Hot 100 top 10 single ...
. Other publications, including ''Festivalrykten'' and ''
Norran ''Norran'' (previously named ''Norra Västerbotten'') is a Swedish language liberal newspaper published in Skellefteå, Sweden. History and profile ''Norran'' was founded by a group of liberal newspaper enthusiasts led by Anton Wikström from ...
'', said "Jag kommer" is a departure from Maggio's previous
soul The soul is the purported Mind–body dualism, immaterial aspect or essence of a Outline of life forms, living being. It is typically believed to be Immortality, immortal and to exist apart from the material world. The three main theories that ...
tracks, which is due to her association with Walz.


Critical reception

"Jag kommer" was well-received by music critics. Eivind August Westad Stuen of ''
Aftenposten (; ; stylized as in the masthead) is Norway's largest printed newspaper by circulation as well as Norway's newspaper of record. It is based in Oslo. It sold 211,769 daily copies in 2015 (172,029 printed copies according to University of Bergen ...
'' called it a catchy single. Annah Björk of ''
Expressen (''The Express'') is one of two nationwide evening newspapers in Sweden. Describing itself as independent liberal, was founded in 1944; its symbol is a wasp and its slogans are "it stings" or " to your rescue". The newspaper awards the cultu ...
'' rated the song with four wasps out of five and stated listeners might be embarrassed by its straightforwardness. ''
Romerikes Blad is a local newspaper published in Lillestrøm, Norway. It covers the Romerike district. History and profile was established by Martin Julius Halvorsen in 1902 in Jessheim under the name ''Akershusingen'', and was affiliated with the Norwegian ...
''s Kaja S. Knatten considered "Jag kommer" to be "more lively" than the rest of ''Satan i gatan'', deeming its rhythm catchy. Fredrik Franzén of ''Gaffa Sweden'' described "Jag kommer" as lively and ecstatic, and Emanuel Videla of the same publication called it a euphoric track that does not represent the themes of the album. Øyvin Søraa of ''
Oppland Arbeiderblad ''Oppland Arbeiderblad'' (''OA'') is a newspaper based in Gjøvik, Norway. It was founded in 1924 after the Labour Party lost its newspaper in the city, '' Ny Dag'', to the Communists. At that time there were several daily newspapers in Vestoppl ...
'' noted the song includes elements of the music of Swedish pop artists such as
Ted Gärdestad Ted Arnbjörn Gärdestad (; 18 February 195622 June 1997) was a Swedish singer, songwriter, musician and actor known internationally as Ted. Gärdestad began his acting career in 1966 and began playing music in 1971, signing with Polar Music. Ass ...
, Harpo and
Gyllene Tider Gyllene Tider (; "Golden Times") is a Swedish pop group fronted by Roxette singer, guitarist, and songwriter Per Gessle. They are one of the best-selling Swedish bands ever and have had numerous hits in Scandinavia, starting with their break ...
, especially its light composition and "good" hook. ''
Verdens Gang (), generally known under the abbreviation ''VG'', is a Norway, Norwegian Tabloid (newspaper format), tabloid newspaper. In 2016, circulation numbers stood at 93,883, declining from a peak circulation of 390,510 in 2002. Nevertheless, ''VG'' is ...
''s Øynstein David Johansen rated it with five points and compared its composition with music of the 1960s and 1970s. Leif Tore Lindø of ''
Stavanger Aftenblad (; ) or simply ''Aftenbladet'' is a daily newspaper based in Stavanger, Norway, and owned by Schibsted Media Group. Norwegian owners held 42 percent of the shares in Schibsted at the end of 2015. is thus majority foreign-owned. History and ...
'' called the song the best track on ''Satan i gatan''. Per Bjurman of ''Aftonbladet'' deemed the song's lyrics "fun, smart, original and, in general, irresistible as well". In her review of ''Satan i gatan'', ''
Smålandsposten ''Smålandsposten'' is a local morning newspaper published in Växjö, Southern Sweden. Founded in 1866 it is one of the earliest newspapers in the country. History and profile ''Smålandsposten'' was established in 1866. The paper is based in ...
''s Louice Petterson considered both "Jag kommer" and the album's title track "must-hear songs". Joakim Johansson of Meny.nu said the lyrics are "sexually teasing". ''
Sydsvenskan ''Sydsvenska Dagbladet Snällposten'', generally known simply as ''Sydsvenskan'' (, ), is a daily newspaper published in Scania in Sweden. History and profile ''Sydsvenskan'' was founded in 1870. In 1871 the paper merged with ''Snällposten'' ...
''s Anna Hellsten considered "Jag kommer" the best track on the album, calling it a "super stylish" song with "preppy" guitars and bright vocals. Christopher Lembke of ''
Hallandsposten ''Hallandsposten'' is a Swedish local morning newspaper printed in Halmstad, Sweden. It is the major newspaper of Halmstad, Hylte and Laholm municipalities History and profile ''Hallandsposten'' was established in 1850. The first issue appea ...
'' said the track is an "already established pop gem". Some critics commented on Maggio's association with Walz. Lisa Appelqvist of ''
Kristianstadsbladet ''Kristianstadsbladet'' is a regional newspaper published in Kristianstad, Sweden, which has been in circulation since 1856. History and profile The paper was established in 1856. It is published daily except for holidays. It has a liberal polit ...
'' said Maggio's collaboration with Walz is "a match made in heaven", especially on tracks such as "Jag kommer" and " Mitt hjärta blöder". Per Strömbro of ''Norran'' commented Maggio's shift from soul to rock is mostly evident on "Jag kommer" and that her association with Walz turned out to be a brilliant choice. Steffanee Wang of ''
Nylon Nylon is a family of synthetic polymers characterised by amide linkages, typically connecting aliphatic or Polyamide#Classification, semi-aromatic groups. Nylons are generally brownish in color and can possess a soft texture, with some varieti ...
'' called it a Swedish pop classic. The staff of ''
Dagbladet () is one of Norway's largest newspapers and is published in the Tabloid (newspaper format), tabloid format. It has 1,400,000 daily readers on mobile, web and paper. Traditionally it was considered the main liberal newspaper of Norway, with a ...
'' named "Jag kommer" the sixth-best song by an international artist in 2011. In 2011, "Jag kommer" won the
Rockbjörnen Rockbjörnen (Swedish: ''the Rock Bear'') is a music prize in Sweden, divided into several categories, which is awarded annually by the newspaper ''Aftonbladet''. The prize was first awarded in 1979, and is mostly centered on pop and rock. In ...
prize for Best Swedish Song, as well as the Swedish Hit of the Year award at the ''GAFFA'' Awards. It received a nomination for Song of the Year at the 2012
Grammis The Grammis (sometimes referred to as the Swedish Grammy Awards) are music awards presented annually to musicians and songwriters in Sweden. The oldest Swedish music awards were instituted as a local equivalent of the Grammy Awards given in t ...
but lost to
Avicii Tim Bergling (8 September 1989 – 20 April 2018), known professionally as Avicii, was a Swedish DJ, remixer, and record producer. At age 16, he began posting his remixes on electronic music forums, which led to his first record deal. He rose ...
's " Levels". "Jag kommer" was also nominated for Song of the Year at the 2012 P3 Guld awards in Sweden.


Commercial performance

"Jag kommer" debuted at number 16 on Sweden's
Sverigetopplistan Sverigetopplistan (, lit. "the Sweden top list") is the Swedish national record chart, based on sales data from IFPI Sverige. It was formerly known as Topplistan (1975–1997) and Hitlistan (1998–2007) and has been known by its current name si ...
chart during the week of 18 February 2011. On the chart dated 6 May 2011, the track peaked at number one and the other 10 songs from ''Satan i gatan'' also appeared on the list. It stayed at the top the following week. "Jag kommer" spent 52 weeks on the Sverigetopplistan chart in 2011 and 2012. It was certified septuple platinum by the
Swedish Recording Industry Association Grammofonleverantörernas förening (GLF) (English: Swedish Recording Industry Association), was an organisation representing the music recording industry of Sweden. It compiled and published the official record charts for the Swedish music recordi ...
(GLF), denoting 280,000 sales in Sweden, and became the most successful track of 2011 in the country. "Jag kommer" also reached number four on the Realtones chart, on which it spent 42 weeks. It was Sveriges Radio P3's most-played song by a Swedish artist in 2011, with 250 plays, and the second most-played overall, behind
Adele Adele Laurie Blue Adkins (; born 5 May 1988) is an English singer-songwriter. Regarded as a British cultural icon, icon, she is known for her mezzo-soprano vocals and sentimental songwriting. List of awards and nominations received by Adele, ...
's "
Set Fire to the Rain "Set Fire to the Rain" is a song recorded by English singer-songwriter Adele for her second studio album, '' 21'' (2011). The song was written by Adele and Fraser T. Smith while the production was handled by the latter. It became Adele's third ...
". "Jag kommer" was the most-streamed song on
Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...
in Sweden during 2011 and was the 10th best-selling track in the country that year. It was the ninth most-played song on Swedish radio during the second half of 2011 and the first half of 2012 with 52,534 plays. In Norway, "Jag kommer" entered the Topp 20 Singles chart at number 20 on the ninth week of 2011, becoming Maggio's second entry after " MÃ¥ndagsbarn" in 2009. It re-entered the chart five times before peaking at number 12 on its 10th-and-last week on the Topp 20 Singles chart. "Jag kommer" was certified double platinum by the
International Federation of the Phonographic Industry The International Federation of the Phonographic Industry (IFPI) is the organisation that represents the interests of the recording industry worldwide. It is a non-profit members' organisation registered in Switzerland and founded in Italy in 1 ...
(IFPI) on 21 November 2011 for selling 20,000 units in Norway. It was the second-most played track of 2011 on the radio station
NRK P3 NRK P3 is a nationwide digital radio channel operated by the Norwegian Broadcasting Corporation (NRK). It was established as NRK's third radio channel in 1993 and was the result of the NRK radio channel reform initiated in 1992 by radio director ...
and the 29th-most streamed song of that year on Spotify in Norway.


Music video

Robinovich directed the
music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
for "Jag kommer", which was released on
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
on 11 April 2011, and premiered two days later in Sweden and Norway. The video begins with a shot of Maggio removing hair from her palms with tweezers, which
Sveriges Radio Sveriges Radio Aktiebolag, AB (; "Sweden's Radio") is Sweden's national publicly funded radio programming, radio broadcaster. Sveriges Radio is a public limited company, owned by an independent foundation, previously funded through a television ...
's Kitty Jutbring said is related to the popular myth that one "might get hair in their palms if they masturbate too much". Following this, Maggio enters her bedroom, changes her clothes, then struggles to leave her apartment because each time she reaches the door, the moving floor carries her away from it. According to Maggio, "The idea of the video is that I am stuck in an apartment that just won't let me out. I try to get to the exit, but the house keeps physically moving. All of this he furnitureis stuck to the house, so everything moves at once, while you are standing still, but it feels as if you're moving backwards, like in a funhouse. It's the inclining Lustiga Huset." The house designed for the music video weighed three
tonne The tonne ( or ; symbol: t) is a unit of mass equal to 1,000  kilograms. It is a non-SI unit accepted for use with SI. It is also referred to as a metric ton in the United States to distinguish it from the non-metric units of the s ...
s and needed eight people to push it during filming. The set was supported with car jacks because it tended to lean inwards. While recording the bedroom scene, Maggio hit her head on a wall, and she elaborated on the incident; "I sat by the bed and the wall came and hit the back of my head. It's like a childhood reflex that you get a strong urge to cry when you hurt your head badly, so I had to suppress that. But that's about the most dramatic thing that has happened, so I'll survive." Jutbring said she liked the video and compared it with a dream in which "you must do something but you never get there".


Live performances and media use

Maggio has performed "Jag kommer" at venues and festivals after its release. In an interview with ''Gaffa Norway'' in 2019, she said she sometimes tires of continually performing her best-known songs but she enjoys playing "what the audience wants to hear" because their reception and "energy is so good". She added; "If 'Jag kommer' was my only hit, then I would probably hate it, of course". Maggio performed the song on 2 May 2011 at the Popsalongen show at NRK P3 in Norway, and on 30 June 2011 at the Peace & Love festival in
Borlänge Borlänge () is a Urban areas in Sweden, locality in Dalarna County, Sweden, with 44,898 inhabitants as of 2020. It is the seat of the Borlänge Municipality which as of 2017 had a total population of 51,604 inhabitants. History Originally Bor ...
, Sweden. According to Markus Larsson of ''Aftonbladet'', Maggio's Peace & Love performance was the best of the festival's repertoire and the public's reception was a "collective orgasm". Other 2011 performances of the song occurred on 12 July at the ''
Allsång på Skansen ''Allsång på Skansen'' (''Sing-along at Skansen'') is a Sweden, Swedish show held at Skansen, Stockholm, every summer on Tuesdays between 8pm and 9pm. The audience is encouraged to sing-along, sing along with musical guest stars to well-known ...
'' show in
Skansen Skansen (; "the Sconce") is the oldest open-air museum and zoo in Sweden located on the island Djurgården in Stockholm, Sweden. It was opened on 11 October 1891 by Artur Hazelius (1833–1901) to show the way of life in the different parts ...
,
Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...
; on 10 August at
Øyafestivalen Øyafestivalen is an annual Norwegian music festival held in the Tøyen Park, Oslo. It has grown quickly since its modest start in 1999 and has become one of Norway's biggest and most important music festivals. The festival has previously fe ...
in
Oslo Oslo ( or ; ) is the capital and most populous city of Norway. It constitutes both a county and a municipality. The municipality of Oslo had a population of in 2022, while the city's greater urban area had a population of 1,064,235 in 2022 ...
, Norway; and on 8 October at a nightclub gig in
Karlstad Karlstad (, ) is the 20th-largest city in Sweden, the seat of Karlstad Municipality, the capital of Värmland County, and the largest city in the province Värmland in Sweden. The city proper had 67,122 inhabitants in 2020 with 97,233 inhabitan ...
—according to Marcus Grahn of ''Aftonbladet'', "Jag kommer" overshadowed the other songs played at the nightclub concert. On 7 February 2014, Maggio sang "Jag kommer" at
Scandinavium Scandinavium () is an indoor arena located in Gothenburg, Sweden. Construction on Scandinavium began in 1969 after decades of setbacks, and was inaugurated on 18 May 1971. Scandinavium has been selected as a championship arena at least fifty t ...
in
Gothenburg Gothenburg ( ; ) is the List of urban areas in Sweden by population, second-largest city in Sweden, after the capital Stockholm, and the fifth-largest in the Nordic countries. Situated by the Kattegat on the west coast of Sweden, it is the gub ...
. Johan Lindqvist of ''
Göteborgs-Posten (), abbreviated GP, is a major Swedish language, Swedish-language daily newspaper published in Gothenburg, Sweden. History and profile was first published in 1813, but ceased publication in 1822. It re-appeared in 1850. Publication seven day ...
'' rated the performance with five points, saying Maggio's interaction with the crowd was the "perfect balance of euphoria and elegance". On 28 June 2014, Maggio performed the track at the
Bråvalla Festival Bråvalla Festival was a Swedish four-day music festival that was held annually. It was Sweden's biggest and most popular music festival. It was held at Bråvalla Wing outside of Norrköping. The inaugural season of the festival was from 27 to ...
in Sweden. Tina Berglund of ''Gaffa Sweden'' noted it was the best-received performance of the repertoire by the audience "as usual". On 3 June 2017, Maggio performed the song at Gröna Lund, Stockholm, wearing a white top, shorts and silver boots. Håkan Steen of ''Aftonbladet'' said "the ovation reached purely ecstatic levels" with the performance of "Jag kommer". On 2 September 2018, Maggio included the song in her show at the Popaganda festival held at the Eriksdalsbadet, Stockholm. In 2019, Josefin Hansson covered "Jag kommer" in her audition for Swedish television show ''
Idol Idol or Idols may refer to: Religion and philosophy * Cult image, a human-made object that is venerated or worshipped for the deity, spirit or daemon that it embodies or represents * Murti, a devotional image of a deity or saint used during puja ...
''.


Track listings

;Digital download # "Jag kommer" – 3:24 # "Jag kommer" (Instrumental) – 3:24 ;Digital download – Mash Up International Remix # "Jag kommer" (Mash Up International Remix) – 3:23


Credits and personnel

Credits adapted from
Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * Tidal (servic ...
and the liner notes of ''Satan i gatan''. *
Veronica Maggio Veronica Sandra Karin Maggio (born 15 March 1981) is a Swedish singer and songwriter. Born to an Italian father and a Swedish mother, Maggio was raised in Uppsala. After studying music and being the lead member of a band, Maggio released her de ...
 â€“
lead vocals The lead vocalist in popular music is typically the member of a group or band whose voice is the most prominent melody in a performance where multiple voices may be heard. The lead singer sets their voice against the accompaniment parts of the ...
,
songwriting A songwriter is a person who creates musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music genre and film scoring. ...
*
Christian Walz Christian Walz (born 4 September 1978, Stockholm) is a Swedish artist, songwriter, and producer. Walz's music is mainly pop/soul. When young Walz attended Adolf Fredrik's Music School Adolf Fredrik's Music School () is a general municipal ju ...
 â€“ songwriting,
production Production may refer to: Economics and business * Production (economics) * Production, the act of manufacturing goods * Production, in the outline of industrial organization, the act of making products (goods and services) * Production as a stat ...
,
audio engineer An audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproduc ...
ing, mixing,
background vocals A backing vocalist is a singer who provides vocal harmony with the lead vocalist or other backing vocalists. A backing vocalist may also sing alone as a lead-in to the main vocalist's entry or to sing a counter-melody. Backing vocalists are u ...
*Stefan Olsson â€“ songwriting, audio engineering, guitar,
bass Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Wood * Bass or basswood, the wood of the tilia americana tree Music * Bass (sound), describing low-frequency sound or one of several instruments in th ...

Stefan Sundström
nbsp;– mixing *
Erik Arvinder Erik Mikael Arvinder, born in 1984 in Stockholm, Sweden, is a Swedish violinist, multi-instrumentalist, arranger, orchestrator and conductor. He is known for his work across Europe and the United States, and for collaborations with interna ...
 â€“ violin *Robert Vadadi â€“ guitar *Ian Agate â€“ strings engineer * Peter MÃ¥nsson â€“ strings engineer


Charts


Weekly charts


Year-end charts


Certifications


Release history


Tove Lo version

On 20 March 2020, Swedish singer
Tove Lo Ebba Tove Elsa Nilsson (born 29 October 1987), known professionally as Tove Lo (), is a Swedish singer and songwriter. She is known for her raw, grunge-influenced take on pop music. Referring to her autobiographical lyrics, ''Out (magazine), O ...
released an English-language version of "Jag kommer" titled "I'm Coming" as part of Spotify's ''Studio It's Hits'' playlist. On 28 April of that year, Lo performed an acoustic version of the track in Los Angeles that was broadcast by TV4. A
lyric video A music video is a video that integrates a song or an album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of m ...
of the performance, which was directed by Thibaut Duverneix, was uploaded to Lo's YouTube channel on 9 September 2020; it depicts Lo wearing white underwear and dancing on a bed while the lyrics are shown.


Recording

''Studio It's Hits'' is a Spotify program in which Nordic artists are invited to record a cover, re-record one of their songs or create a new track. In early 2020, Lo was invited to Spotify's Stockholm headquarters, where she recorded a cover of "Jag kommer", one of her favorite tracks. She decided to translate it into English because she "thought it would be fun to see if the song would translate well, if it connects with me equally in English". Lo covered "Jag kommer" because she considers it special and "it came out when everything was changing for me and my career as a songwriter took off when I signed a contract to
Warner Chappell Warner Chappell Music, Inc. is an American music publishing company and a subsidiary of the Warner Music Group. Warner Chappell Music's catalog consists of over 1.4 million compositions and 150,000 composers, with offices in over 40 countries. ...
".
Elvira Anderfjärd Elvira Anderfjärd, (born 1 August 1999) also known mononymously as Elvira, is a Swedish record producer and songwriter. She achieved prominence after remixing the singles "Willow" (2020), " Love Story (Taylor's Version)" (2021), and producing " ...
and Gustav Weber Vernet produced "I'm Coming"; Anderfjärd sang background vocals and Vernet played keyboards. Simon Sigfridsson mixed and recorded the track with the assistance of Maria Bergström, while
Sören von Malmborg Sören von Malmborg is a Swedish mixing and mastering engineer. He has worked with artists and songwriters such as Avicii, Alan Walker, Kygo, NONONO, Seeb, Vargas & Lagola, Tove Lo, A$AP Rocky, Noonie Bao, and Dagny. Von Malmborg worked w ...
mastered Mastering is a form of audio post production which is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device called a master recording, the source from which all copies will be ...
it. Johan Salomonsson played the guitar while Karl Hovmark played the drums.


Composition

In contrast to the original's pop-rock sound, "I'm Coming" is a
synth-pop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a music genre that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s and early 1970s b ...
track with a "throbbing" beat. It is three minutes and 16 seconds long and has a
tempo In musical terminology, tempo (Italian for 'time'; plural 'tempos', or from the Italian plural), measured in beats per minute, is the speed or pace of a given musical composition, composition, and is often also an indication of the composition ...
of 119 beats per minute. The track samples the "oh oh" line from Lo's 2013 song "
Habits (Stay High) "Habits (Stay High)" is a song recorded by Swedish singer Tove Lo from her debut extended play, extended play (EP), ''Truth Serum (EP), Truth Serum'', and her debut studio album, ''Queen of the Clouds'' (2014). It was written by Lo with Ludvig ...
". Lo approached a
dream A dream is a succession of images, ideas, emotions, and sensation (psychology), sensations that usually occur involuntarily in the mind during certain stages of sleep. Humans spend about two hours dreaming per night, and each dream lasts around ...
-
dance Dance is an The arts, art form, consisting of sequences of body movements with aesthetic and often Symbol, symbolic value, either improvised or purposefully selected. Dance can be categorized and described by its choreography, by its repertoir ...
sound with her collaborators, resembling her style of music. For Lo, it was important "not to lose the magic of the song but make something sonically new". A writer of ''Aftonbladet'' said Lo's cover was updated and "destined to the dance-floor with pulsing synths". Angie Martoccio of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'' commented the track is "ideal for the dance floor".


Release

On 18 March 2020, using the
hashtag A hashtag is a metadata tag operator that is prefaced by the hash symbol, ''#''. On social media, hashtags are used on microblogging and photo-sharing services–especially Twitter and Tumblr–as a form of user-generated tagging that enable ...
"#", Lo announced through her
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
account she would release a new song in two days. "I'm Coming" was initially released as a single exclusively on Spotify on 20 March. Universal Music sent the track to contemporary hit radio stations in Norway the same day and to similar radio stations in Sweden seven days later. "I'm Coming" was included on the 2020 reissue of Lo's fourth studio album '' Sunshine Kitty: Paw Prints Edition'' (2019).


Reception

Mike Wass of ''
Idolator An idolator is a practitioner of idolatry. Idolator or Idolater may also refer to: * Idolator (website), an American music blog * ''Idolator'' (album), a 2005 album by Blood Stain Child * ''Idolator'', a 1986 album by Ole Evenrud * "Idolater", a ...
'' called "I'm Coming" a "shimmery, synthpop anthem", adding; "It goes without saying that odoes the riginaljustice." Martoccio deemed it a blissful pop track, and ''
Stereogum ''Stereogum'' is a daily Internet publication that focuses on music news, reviews, interviews, and commentary. The site was created in January 2002 by Scott Lapatine. ''Stereogum'' was one of the first MP3 blogs and has received several awar ...
''s James Rettig said it keeps the same "starry-eyed" energy of "Jag kommer". Owen Maxwell of ''Ottawa Life Magazine'' compared "I'm Coming" with the music of Robyn, and commented it does not "carry the brutality o'slyricism usually does". Editors of ''Nylon'',
Virgin Radio Virgin Radio is a branding of radio stations broadcast in Canada, France, the United Kingdom, Switzerland, Italy, Romania, Turkey, Lebanon, the United Arab Emirates and Oman. As of April 2024, there were over 40 stations globally. The stations ...
and Radio.com included the song on their respective lists of the best releases of the week of 20 March 2020, while the staff of
Pure Charts Pure may refer to: Computing * Pure function * PureSystems, a family of computer systems introduced by IBM in 2012 * Pure Software, a company founded in 1991 by Reed Hastings to support the Purify tool * Pure-FTPd, FTP server software * Pure (pr ...
selected "I'm Coming" among their favorite songs from March 2020, comparing it with the music of Robyn. The song debuted and peaked at number 12 on the Sverigetopplistan chart. It surpassed the number 13 peak of " Stay High", becoming Lo's highest charting single as a lead artist in Sweden. The song spent eight weeks on the chart. "I'm Coming" further charted at number nine on the Svenskt Topp 20 chart, which ranks the most popular tracks by Swedish artists in the country. "I'm Coming" peaked at number 34 on Norway's Topp 20 Singles chart and at number 30 on the
New Zealand Hot Singles The Official Aotearoa Music Charts, formerly the Official New Zealand Music Chart (), is the weekly New Zealand top 40 singles and albums charts, issued weekly by Recorded Music NZ (formerly Recording Industry Association of New Zealand). The Mu ...
chart, spending one week on each.


Charts


Release history


References

{{authority control 2011 singles Veronica Maggio songs Songs written by Christian Walz Number-one singles in Sweden Songs written by Veronica Maggio Songs in Swedish 2011 songs Tove Lo songs 2020 songs Songs involved in plagiarism controversies Swedish pop rock songs