Jaecoo ( or ) is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

of Chinese vehicle manufacturer

Chery Chery Automobile Co. Ltd., Doing business as, trading as Chery (), is a Chinese automobile manufacturer owned by Chery Holding Group Co., Ltd. Founded in 1997, it is currently the fourth largest automobile manufacturer group in China, with 2,6 ...

that was established in 2023. A sub-division of Chery International, Jaecoo was created to market

SUV A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definition ...

s in export markets. Along with Omoda, it is exclusively sold outside China to support Chery's export strategy. In some markets, Jaecoo shares the same dealerships with Omoda. Both brands are positioned as more upscale compared to the mainstream Chery brand. Its name is based on the German word ''Jäger'' (meaning '

hunter Hunting is the human practice of seeking, pursuing, capturing, and killing wildlife or feral animals. The most common reasons for humans to hunt are to obtain the animal's body for meat and useful animal products ( fur/ hide, bone/tusks, ...

') and the English word 'cool'. In Iran, the brand is known as Lucano.

History

Jaecoo was first introduced in April 2023 in Wuhu, Anhui, China, alongside the Omoda brand. The two brands (referred to as "O&J" brands) are only marketed outside China to support its export strategy. Both brands were targeted to reach annual global sales of 1,400,000 units by 2030 (excluding China). In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company. During the brand introduction in April 2023, Jaecoo unveiled two models: the Jaecoo 7, a rebadged Chery Tansuo 06, and Jaecoo 9, a rebadged

Chery Tiggo 9 The Chery Tiggo 9 () is a series of three-row mid-size crossover SUV produced by Chery under the Chery Tiggo, Tiggo product series which was introduced in March 2023. It is positioned as the flagship of the Tiggo series above the Chery Tiggo 8, ...

, which was later renamed Jaecoo J8 or Jaecoo 8. Jaecoo began sales in Russia, its first market, in September 2023 with the J7 and J8. Throughout 2024, Jaecoo expanded to several markets, including Western Europe, Malaysia, the Middle East, South Africa, and Chile. In April 2024, the brand introduced the Jaecoo J6 EV, a rebadged

iCar 03 The iCar 03 is a battery electric compact crossover SUV produced by Chery under the iCar brand. The vehicle was first presented at the Chengdu Motor Show in 2023. It is exported since 2024 under various names, including Jaecoo J6, Chery J6, ...

, at a brand convention in China. In October 2024, Jaecoo previewed its fourth and smallest model, the Jaecoo J5 subcompact SUV. The electric version of the J5, the J5 EV, debuted in Indonesia in February 2025.

Markets

Europe

Russia

Jaecoo vehicles went on sale in its first market, Russia in September 2023 starting with the Jaecoo J7. Jaecoo became the fifth Chery Holding brand in the country after Chery,

Exeed Exeed Automobile Co., Ltd. () is an automotive division of premium sport utility vehicles introduced by China, Chinese automobile manufacturer Chery in September 2017. History The Exeed marque was introduced on September 14, 2017, at Internatio ...

, Omoda and

Jetour Jetour () is a marque of Chinese vehicle manufacturer Chery Holding Group that was established in 2018. The brand mainly produces crossovers and SUVs. The name "Jetour" is a combination of the word "jet" and "tour", which according to the bra ...

Italy

Chery officially debuted in Italy in July 2024 with the Jaecoo brand alongside Omoda, launching the Jaecoo 7. At the time of launch, there were 49 active dealerships.

United Kingdom

The Jaecoo 7 became available to order in UK since January 2025. It is distributed through the Omoda-Jaecoo dealership network, which already sells the Omoda 5 series.

Southeast Asia

Malaysia

Jaecoo debuted in Malaysia in December 2023, by showcasing the Jaecoo J7. In June 2024, the first J7 rolled off the production line at Chery's Malaysian plant in

Shah Alam Shah Alam (, from Persian language, Persian, meaning "king of the world") is a city and the state capital of Selangor, Malaysia which is situated within the Petaling District and a small portion of the neighbouring Klang District. Shah Alam rep ...

, which is dedicated for Jaecoo models. The J7 went on sale in July 2024. Jaecoo Malaysia introduced its second model, the Omoda C9, in December 2024. The model does not use Jaecoo badging, but marketed as "Omoda C9 by Jaecoo".

Thailand

Jaecoo was introduced as a brand in Thailand in March 2024, alongside the Omoda brand. Its first model, the J6 EV was open for booking in August 2024.

Indonesia

Jaecoo held its brand launch in Indonesia on 20 January 2025, showcasing the J7 as its first model to be sold in the country. In February 2025, at the 32nd Indonesia International Motor Show, Jaecoo also showcased the J8 and J5 EV (which made the world debut at the country).

Oceania

Australia

The Jaecoo brand launched in

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

in May 2025. The first vehicle in the lineup is the Jaecoo J7. It is expected that further Jaecoo models will join the lineup in time, with the J8 model listed on the Jaecoo Australia website and taking expressions of interest for potential buyers. Jaecoo is offering an 8 year, unlimited kilometer warranty at launch. The Omoda vehicles in Chery's lineup are expected to soon be spun off into the separate Omoda brand and sold alongside Jaecoo in dedicated 'Omoda-Jaecoo' dealerships independent from the Chery lineup.

New Zealand

The Jaecoo brand launched in New Zealand with the Jaecoo J7 offered from late April 2025.

Products

Current models

The first model of Jaecoo is the J7, a rebadged Chery Tansuo 06, and was followed by the J8 (a rebadged Chery Tiggo 9) in October 2023 at the

Geneva Motor Show The Geneva International Motor Show was an annual auto show held in March in the Swiss city of Geneva. The show was hosted at the Palexpo, a convention centre located next to the Geneva Cointrin International Airport. The Salon was organised b ...

in Qatar. The third model of Jaecoo is the J6, rebranded from the iCar 03. * Jaecoo J6/6 EV/EJ6, rebadged

(2024–present) * Jaecoo J7/7, rebadged Chery Tansuo 06 / Tiggo 7 High Energy (2023–present) * Jaecoo J8/8, rebadged

(2023–present) File:Jaecoo J5 EV MY2025 IMG01.jpg, Jaecoo J5/J5 EV File:2024 Jaecoo J6 front view.png, Jaecoo J6 File:Jaecoo J7 1.6T 4WD – f 21032025.jpg, Jaecoo J7 File:Jaecoo 9 front view.png, Jaecoo J8

Planned models

* Jaecoo 5/J5 EV

References

External links

Official website
{{Automotive industry in the People's Republic of China Vehicle manufacturing companies established in 2023 Chery 2023 establishments in China Cars of China