Jacques Servin (also known by the

pseudonym A pseudonym (; ) or alias () is a fictitious name that a person assumes for a particular purpose, which differs from their original or true meaning ( orthonym). This also differs from a new name that entirely or legally replaces an individual's o ...

Andy Bichlbaum; born 1963) is an American media artist and activist. He is one of the leading members of The Yes Men, a

culture jamming Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It at ...

activist group. Their exploits in "identity correction" are documented in the films '' The Yes Men'' (2003), '' The Yes Men Fix the World'' (2009), and '' The Yes Men Are Revolting'' (2014). As Ray Thomas, he is a co-founder of RTMark. A former

Maxis Maxis is an American video game developer and a Division (business), division of Electronic Arts (EA). The studio was founded in 1987 by Will Wright (game designer), Will Wright and Jeff Braun, and acquired by Electronic Arts in 1997. Maxis is ...

employee, he was fired in 1996 after secretly adding code into the game '' SimCopter'' that would cause sprites of men in swimming trunks kissing each other to appear on certain dates. He said he did this due to the intolerable working conditions suffered at Maxis. This was not discovered until after the game had been published. The resulting media storm, which Servin said he did not expect, inspired him to start RTMark, a bulletin board for similar actions, but whose goal was to get attention for under-reported issues. Servin is also the author of two books of short stories, published with FC2. Originally from Tucson,

Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...

, Servin is currently finishing a memoir of caring for a mother with Alzheimer's. He is gay.

References

External links

Presenter at Cusp Conference 2010
{{DEFAULTSORT:Servin, Jacques Living people Anti-consumerists Anti-globalization activists The Yes Men American performance artists Maxis Writers from Tucson, Arizona Artists from Tucson, Arizona LGBTQ people from Arizona American gay writers American gay artists Parsons School of Design faculty American short story writers American male short story writers 1963 births Gay academics LGBTQ video game developers