Jacqueline Groag
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Jacqueline Groag ( Hilde Pick; 6 April 1903 – 13 January 1986) was an influential textile designer in Great Britain in the period following World War II. She produced and designed fabrics for leading Parisian fashion houses including
Chanel Chanel ( , ) is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by French brothers, Alain and Gérard Wertheimer, through the holding company Chanel Limited, established in 2018 and headquarte ...
,
Lanvin Lanvin () is a French luxury fashion house founded in 1889 by Jeanne Lanvin in Paris. It is the oldest French fashion house still in operation. Since 2018, it has been a subsidiary of Shanghai-based Lanvin Group. Lanvin Group includes Lanvin, S ...
,
House of Worth The House of Worth was a French fashion house that specialized in haute couture, ready-to-wear clothes, and perfumes. It was founded in 1858 by English designer Charles Frederick Worth. It continued to operate under his descendants until 1952 and ...
, Schiaparelli and
Paul Poiret Paul Poiret (20 April 1879 – 30 April 1944) was a French fashion designer, a master couturier during the first two decades of the 20th century. He was the founder of his namesake haute couture house. Early life and career Poiret was bor ...
. She later became a
Royal Designer for Industry Royal Designer for Industry is a distinction established by the British Royal Society of Arts (RSA) in 1936, to encourage a high standard of industrial design and enhance the status of designers. It is awarded to people who have achieved "sustained ...
(RDI), the ultimate accolade for any designer in Britain.


Early life

She was born Hilde Pick to Jewish parents on 6 April 1903. She later changed her name to Jacqueline Groag when she married modernist architect
Jacques Groag Jacques Groag (5 February 1892 – 28 January 1962) was an architect and an interior designer, originally from Moravia. Early life and education Jacques Groag was born in 1892 in Olomouc to a well known Jewish family who lived in a malt ho ...
in 1937. As a child, she had been in poor health and, unlike her siblings, had been educated at home. She learned all the subjects of the education curriculum, but with no formal exams, something that left her (in her own words) a "sophisticated naïve". During the 1920s, Groag studied textile design in Vienna and thrived under the schooling of professor
Franz Cižek Franz Cižek (12 June 1865 – 17 December 1946) was an Austrian genre and portrait painter, who was a teacher and reformer of art education. He began the Child Art Movement in Vienna, opening the Juvenile Art Class in 1897. Life Franz Cižek wa ...
, who was delighted by her lack of previous formal art education. Franz Cižek also recommended her to
Josef Hoffmann Josef Hoffmann (15 December 1870 – 7 May 1956) was an Austrians, Austrian-Sudeten Germans, Moravian architect and designer. He was among the founders of Vienna Secession and co-establisher of the Wiener Werkstätte. His most famous architect ...
, head of the
Wiener Werkstätte The Wiener Werkstätte ("Vienna Workshop"), established in 1903 by the graphic designer and painter Koloman Moser, the architect Josef Hoffmann and the patron Fritz Waerndorfer, was a productive association in Vienna, Austria that brought to ...
, where she became one of his students in the design school of the
Kunstgewerbeschule A Kunstgewerbeschule (English: ''School of Arts and Crafts'' or S''chool of Applied Arts'') was a type of vocational arts school that existed in German-speaking countries from the mid-19th century. The term Werkkunstschule was also used for the ...
. As a student, she won first prize in a competition organised by the Kunstgewerbeschule.


Vienna

In 1930, Groag was mentioned in an article by Dr. Hans von Ankwicz for the German publication ''Deutsche Kunst und Dekoration'' on her work. Ankwicz described her as a "front-runner of the Hoffmann school" who "currently dominated the design of textiles, particularly prints".


Second World War

In 1938, Jacqueline and Jacques fled to
Prague Prague ( ; ) is the capital and List of cities and towns in the Czech Republic, largest city of the Czech Republic and the historical capital of Bohemia. Prague, located on the Vltava River, has a population of about 1.4 million, while its P ...
,
Czechoslovakia Czechoslovakia ( ; Czech language, Czech and , ''Česko-Slovensko'') was a landlocked country in Central Europe, created in 1918, when it declared its independence from Austria-Hungary. In 1938, after the Munich Agreement, the Sudetenland beca ...
due to the
Nazi Nazism (), formally named National Socialism (NS; , ), is the far-right politics, far-right Totalitarianism, totalitarian socio-political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in Germany. During H ...
unification of Austria and Germany, the ''
Anschluss The (, or , ), also known as the (, ), was the annexation of the Federal State of Austria into Nazi Germany on 12 March 1938. The idea of an (a united Austria and Germany that would form a "German Question, Greater Germany") arose after t ...
''. Their stay in Prague did not last long, as they were forced to flee for London the following year, following the Nazi invasion of Czechoslovakia. When they arrived in London, they were greeted by the leading members of the British Design Factory, including Sir Gordon Russell, Sir Charles Reilly and
Jack Pritchard John Craven Pritchard (8 June 1899 – 27 April 1992) was a British furniture entrepreneur, who was very influential between the First and Second World Wars. His work is exhibited in the Victoria and Albert Museum and the Museum of London. He ...
.


Career

During the 1930s, Groag travelled to cities such as Paris and New York to enhance her international reputation. She was awarded a gold medal for textile design at the Milano Triennale in 1933 and another gold medal for printed textiles at the Paris Exposition in 1937.


Post-war

In 1945, she received the accolade of one of her dress fabrics being chosen by the couturier
Edward Molyneux Edward Henry Molyneux () (5 September 1891 – 23 March 1974) was a leading British fashion designer whose salon in Paris was in operation from 1919 until 1950. He was characterised as a modernist designer who played with the refinements of co ...
for a collection of dresses for
Queen Elizabeth II Elizabeth II (Elizabeth Alexandra Mary; 21 April 19268 September 2022) was Queen of the United Kingdom and other Commonwealth realms from 6 February 1952 until Death and state funeral of Elizabeth II, her death in 2022. ...
. Jacqueline and her husband gained British citizenship in 1947. They became members of the
Society of Industrial Artists The Chartered Society of Designers (CSD) is a professional body for designers. It is the only Royal Chartered body of experienced designers. Its membership is multi-disciplinary – representing designers in all design, disciplines including I ...
. In 1951, the
Festival of Britain The Festival of Britain was a national exhibition and fair that reached millions of visitors throughout the United Kingdom in the summer of 1951. Labour Party cabinet member Herbert Morrison was the prime mover; in 1947 he started with the ...
took place, and most of the contemporary styles of textiles and wallpapers where heavily influenced by her work from the 1940s. From that point she became a major influence on pattern design internationally, with clients like the
Associated American Artists Associated American Artists (AAA) was an art gallery in New York City that was established in 1934 and ceased operation in 2000. The gallery marketed art to the middle and upper-middle classes, first in the form of affordable prints and later in ...
,
Hallmark Cards Hallmark Cards, Inc. is a Privately held company, privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is one of the oldest and largest manufacturers of greeting cards in the United ...
and
John Lewis John Robert Lewis (February 21, 1940 – July 17, 2020) was an American civil rights activist and politician who served in the United States House of Representatives for from 1987 until his death in 2020. He participated in the 1960 Nashville ...
. Throughout the 1950s and 1960s, she became more and more involved with
Sir Misha Black Misha Black (16 October 1910 – 11 October 1977) was a British-Azerbaijani architect and designer. In 1933 he founded with associates in London the organisation that became the Artists' International Association. In 1943, with Milner Gray and ...
and the
Design Research Unit The Design Research Unit (DRU) was one of the first generation of British design, design consultancies combining expertise in architecture, graphics and industrial design. It was established in 1943 by the poet Herbert Read, architect Misha Black ...
(DRU), working on the interiors of boats, aircraft and trains. She especially worked on the design of textiles and plastics for
British Overseas Airways Corporation British Overseas Airways Corporation (BOAC) was the United Kingdom, British state-owned national airline created in 1939 by the merger of Imperial Airways and British Airways Ltd. It continued operating overseas services throughout World War II ...
and
British Rail British Railways (BR), which from 1965 traded as British Rail, was a state-owned company that operated most rail transport in Great Britain from 1948 to 1997. Originally a trading brand of the Railway Executive of the British Transport Comm ...
. She also got a commission from
Misha Black Misha Black (16 October 1910 – 11 October 1977) was a British-Azerbaijani architect and designer. In 1933 he founded with associates in London the organisation that became the Artists' International Association. In 1943, with Milner Gray and ...
in the 1970s to make a
moquette Moquette is a type of woven pile (fabric), pile fabric in which cut or uncut threads form a short dense cut or loop pile. The pile's upright fibres form a flexible, durable, non-rigid surface with a distinctive velvet-like feel. Traditional moqu ...
for London Transport, used for seating on buses and tube trains.


Personal life and death

Jacqueline first met Jacques Groag in the 1930s at a Viennese
masked ball ''Masked Ball'' () is a 1917 Hungarian film directed by Alfréd Deésy and featuring Béla Lugosi and Norbert Dan. The screenplay was written by Francesco Maria Piave, Eugène Scribe and Antonio Somma. It was based on the opera '' Un ballo in mas ...
; they got engaged in 1931, but did not marry until 1937. He suffered a heart attack on a
London bus Buses have been used as a mode of public transport in London since 1829, when George Shillibeer started operating a horse-drawn ''omnibus'' service from Paddington to the City of London. In the decades since their introduction, the red London ...
whilst on his way to the opera, and died on 28 January 1962, aged 69. Jacqueline Groag died on 13 January 1986, aged 82.


References


External links


Curtain material designed
by Jacqueline Groag at MoDA
Red Curtain Panel
by Jacqueline Groag at MoDA {{DEFAULTSORT:Groag, Jacqueline Women textile artists 1903 births 1986 deaths Czechoslovak emigrants to the United Kingdom