The ''Jackson Free Press'' ''(JFP)'' is an alternative weekly magazine available free of charge in

Jackson, Mississippi Jackson is the List of capitals in the United States, capital and List of municipalities in Mississippi, most populous city of the U.S. state of Mississippi. The city sits on the Pearl River (Mississippi–Louisiana), Pearl River and is locate ...

and surrounding suburbs. It was founded in 2002 by Mississippi native Donna Ladd and author and technology expert Todd Stauffer and launched both online and in print that same year. In 2022, the magazine's assets were purchased by the Mississippi Journalism and Education Group, which owns and operates the '' Mississippi Free Press''. As of 2016, the magazine had a circulation of 15,000 and had around 37,500 weekly print readers and 30,000 weekly visitors online. The magazine has won multiple awards from the

Society of Professional Journalists The Society of Professional Journalists (SPJ), formerly known as Sigma Delta Chi, is the oldest organization representing journalists in the United States. It was established on April 17, 1909, at DePauw University,2009 SPJ Annual Report, lette ...

, Association of Alternative Newsweeklies, and the

Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...

History

The ''Jackson Free Press'' was founded in 2002 by Mississippi native Donna Ladd and author and technology expert Todd Stauffer and launched simultaneously online and as a free biweekly magazine. The magazine became weekly in May 2004. The publication's name is based on the original ''Mississippi Free Press'', a civil rights movement newspaper started by a multiracial coalition. In 2006, Gannett Corp. and their newspaper '' The Clarion-Ledger'' proposed a new distribution plan for merchants that would require independent publishers to pay a fee and sign an exclusive distribution contract to join. The ''Jackson Free Press'' joined with eight other publishers in the Jackson area to form the Mississippi Independent Publishers Alliance (MIPA) to fight the effort and create their own distribution plan. The fight between MIPA and Gannett Corp. was covered in the ''

Editor & Publisher ''Editor & Publisher'' (''E&P'') is an American monthly trade news magazine covering the news media industry. Published since 1901, ''Editor & Publisher'' is the self-described "bible of the newspaper industry," with offices in Hendersonville, ...

'' trade magazine, as well as media across the country. Gannett's plan was investigated by Mississippi Attorney General Jim Hood. In 2009, Gannett closed their distribution network while MIPA maintained theirs. In January 2021, Donna Ladd, then the 18-year

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...

of the magazine, transferred to a new role as founding editor while Nate Schumann was promoted to managing editor. In 2022, the magazine's journalism assets were sold to the Mississippi Journalism and Education Group, a nonprofit media organization that owns and operates the '' Mississippi Free Press'', a

nonprofit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...

online newsroom founded by ''Jackson Free Press'' co-founder Donna Ladd and former Jackson Free Press Associate Publisher Kimberly Griffin.

Content

The magazine provides daily news of Jackson, Mississippi and nearby suburbs as well as online entertainment coverage. The magazine is supported by advertisement revenue.

Notable coverage

In July 2005, the ''Jackson Free Press'', led by editor Donna Ladd, reported that James Ford Seale, the long-suspected Klansman involved in the 1964 abductions and murders of Charles Moore and Henry Dee, was still alive and living in Mississippi, contradicting previous media reports. This revelation helped prompt a renewed federal investigation and led to Seale’s indictment in 2007.

Circulation

The ''Jackson Free Press'' is bi-weekly by Jackson Free Press, Inc. and is distributed in Hinds, Rankin, Madison, and Warren counties. In 2007, the magazine had a circulation of 17,000 and between 52,000 and 64,332 readers per week. In 2016, the magazine had a circulation of 15,000, and an audit by the Circulation Verification Council found the magazine had around 37,500 weekly print readers and 30,000 weekly visitors online. A 2016 survey found the magazine's readership had an average age of 43.7 and that 53% were female. Around 93% of its readership have attended college and a majority make more than $50,000 a year.

Awards

The magazine has won multiple Green Eyeshade and Diamond awards from the

. It has received several awards from the

for the Louisiana/Mississippi region. It has won multiple awards from the Association of Alternative Newsweeklies.

References

External links

* {{Jackson, Mississippi Newspapers published in Mississippi Mass media in Jackson, Mississippi 2002 establishments in Mississippi Local interest magazines published in the United States