Jabong.com was an Indian

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...

and lifestyle

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain mana ...

portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016

Flipkart Flipkart Private Limited is an Indian e-commerce company, headquartered in Bengaluru, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories ...

acquired Jabong through its unit

Myntra Myntra is a major Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007-2008 to sell personalized gift items. In May 2014, Myntra.com was acquired by Flipkart. In May 2022, Myntra laun ...

for about $70 million. In February 2020,

formally shut down Jabong to shift focus completely on its premium clothing platform

. The portal sold

apparel Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natura ...

, footwear,

fashion accessories In fashion, an accessory is an item used to contribute, in a secondary manner, to an individual's outfit. Accessories are often chosen to complete an outfit and complement the wearer's look. They have the capacity to further express an individua ...

beauty products Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...

fragrances An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently vol ...

, home accessories and other fashion and lifestyle products. The company's headquarter was in

Gurugram Gurgaon (pronunciation: �ʊɽɡãːw, officially named Gurugram (pronunciation: �ʊɾʊɡɾaːm, is a city located in the northern Indian state of Haryana. It is situated near the Delhi–Haryana border, about southwest of the nationa ...

, NCR, India.

History

It was co-founded by Arun Chandra Mohan, Praveen Sinha, Lakshmi Potluri and Manu Kumar Jain. All co-founders have left the company. In March 2013, Jabong was dispatching over 6,000 orders a day. According to

The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Econ ...

, Jabong clocked gross sales of around US$100–150 mn in 2012. As per a Rocket Internet investor presentation, Jabong had a net revenue of 32.6 million euros in Q1 2016, up 14% from 28.6 million euros in the year-ago period. For FY2015, its revenues were at 122.1 million euros In September 2017, It was reported that Jabong is the 3rd largest global e-commerce partner for Dorothy Perkins. Jabong to launch technology lab for bigger innovations in Jan 2015. CEO of Jabong, Praveen Sinha quoted, "The main focus of the lab is to innovate and focus on a lot of features using information technology and create a centre which focuses more on innovations three or five years ahead of what we’re doing today."

Profile

Jabong sold shoes, apparel, accessories, home décor and furniture, with over 1000 brands and over 90,000 products. Other products include jewellery and gold coins.

Marketing campaigns

The company launched its first TV campaign in March 2012. Other television campaigns appeared in September 2012 and during 2013 Jabong. In November 2013, Jabong, together with Puma, launched the digital fitness campaign “Gear up Buddy” with Bollywood actor Chitrangada Singh. Jabong.com launched the India Online Fashion Week in 2014. The event was described as a platform for young and aspiring designers, stylists, models and photographers, who were mentored by fashion industry experts including celebrity mentor

Yami Gautam Yami Gautam Dhar (born 28 November 1988) is an Indian actress known predominantly for her work in Hindi films. She sprang into prominence after doing some commercials for Glow & Lovely and began her acting career in television shows, followed ...

. Jabong.com launched a monthly fashion magazine "The Juice" in April, 2014. The magazine covers stories and features around fashion, beauty, people, trends, travel and pop culture.

Partnerships

In May 2013, Jabong presented a fashion collection based on the Bollywood movie ''

Yeh Jawaani Hai Deewani ''Yeh Jawaani Hai Deewani'' (), also abbreviated as ''YJHD'', is a 2013 Indian Hindi-language coming-of-age romantic comedy-drama film directed by Ayan Mukerji, written by Mukerji and Hussain Dalal, and produced by Karan Johar. It stars Ran ...

''. Jabong showcased the fashion apparel used in the movie by the movie stars. In November 2012, Jabong.com and cricket equipment maker SG Cricket presented a range of

Virender Sehwag Virender Sehwag (born 20 October 1978) is a former Indian cricketer who represented India from 1999 to 2013. Widely regarded as one of the most destructive opener, he played for Delhi Capitals in IPL and Delhi and Haryana in Indian domestic ...

cricket bats. In July 2013, Jabong associated with Bollywood again through the movie

Bhaag Milkha Bhaag ''Bhaag Milkha Bhaag'' () is a 2013 Hindi-language biographical sports drama film directed by Rakeysh Omprakash Mehra from a script written by Prasoon Joshi. The story is based on the life of Milkha Singh, an Indian athlete and Olympian who w ...

and offered a collection inspired by the movie. In October 2014, it was reported that Amazon was in the initial talks to acquire Jabong, but no take over deal happened and none of the parties confirmed the reasons. In July 2016, Jabong was acquired by Myntra, a subsidiary of Flipkart for an undisclosed amount. The merge has led to over 150 employees being led off, as part of the process towards the integration of the two businesses' functions. During the 2014–15 Indian Super League season, Jabong became the main shirt sponsor of

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the secon ...

based professional soccer club

Mumbai City FC Mumbai City Football Club is an Indian professional football club based in Mumbai, Maharashtra that competes in the Indian Super League, the top flight of Indian football. The club was founded in August 2014, during the inaugural season of ...

Online traffic

According to a ComScore report of September 2012, Jabong.com had the second highest amount of traffic on its website, among Indian e-commerce websites, within a few months of its launch. In November 2013, Jabong.com held an Alexa Traffic ranking of 37 in India. Jabong also ranked 10th in Google Zeitgeist India trends making it the 10th most searched term in 2012 in India. Flipkart owned Jabong fashion portal was shut down completely in Feb 2020 and Jabong website users are redirected to Myntra website permanently.

International store

Jabong also had an international online shopping store called Jabongworld.com, which receives its highest amount of traffic from the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...

, closely followed by Malaysia and Mauritius among other countries. Jabongworld.com was shut down in mid-2016.

Awards and recognition

According to The Brand Trust Report India Study - 2013 by Trust Research Advisory, Jabong ranked among the top 25 trusted Online brands in India.

References

{{Flipkart Online clothing retailers of India Retail companies established in 2012 Flipkart acquisitions