JNCO, short for "Judge None Choose One", is a

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

-based clothing company specializing in boys' and men's

jeans Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 and patented by ...

. "JNCO was founded in 1985. The brand gained recognition in the 1990s with its boys' ultra-wide straight legged

denim Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more Warp (weaving), warp threads. This twill weave produces a diagonal ribbing that distinguishes it from cotton duck. Denim, as it is recognized today, was f ...

jeans.

History

This street look was popularized throughout the 90s starting in Los Angeles and working its way through the United States. JNCO also manufactures T-shirts, khaki pants and other clothing articles for men and women. Unlike similar California based apparel manufacturers, JNCO manufactured most of its products in the United States, mainly at S.M.J. American Manufacturing Co., a operation also owned by Milo and Jacques Revah. After JNCOs grew in popularity, store chains such as

Kohl's Kohl's Corporation (Kohl's is stylized in all caps) is an American department store retail chain store, chain. currently has 1,165 locations, operating stores in every U.S. state except Hawaii. The company was founded by Polish immigrant Maxwe ...

, J. C. Penney, Tops and Bottoms, Gadzooks, and Pacific Sunwear began to carry them. In 1998, some schools tried to ban wide leg jeans such as JNCO because they were a tripping hazard and kids were supposedly hiding contraband in the pockets After peak sales of $186.9 million, sales halved in 1999. In the 2000s, the brothers closed the main factory. In 2019, original founder Milo Revah announced he had re-acquired the brand and intended to relaunch it alongside his daughter Camilla. This relaunch took place in June of that year, along with a new website.

Styles

JNCO jeans were produced in a variety of styles and lines, ranging from ultra-wide

with leg openings greater than to more conservatively-cut styles. Some were so large that younger children often had to sit down while putting them on. After reaching the height of its popularity within the subcultures and becoming more mainstream, JNCOs were known for featuring superfluously large back pockets with

graffiti Graffiti (singular ''graffiti'', or ''graffito'' only in graffiti archeology) is writing or drawings made on a wall or other surface, usually without permission and within public view. Graffiti ranges from simple written "monikers" to elabor ...

-like inspired artwork embroidery that became more cartoonish as the 1990s ended including flaming skulls and the "JNCO Crown" (previously the majority of styles only had a relatively small stylized "J"). Some names of JNCO styles included Mammoths, Crime Scenes, FlameHead (geared for kids and teens), Mad Scientists, Buddha, Tribals and Rhinos, Twin Cannons, and Kangaroos, These styles ranged from 23 inch leg openings up to 50 inch leg openings. Leg openings and embroidery vary by model; such as Kangaroos, which include a kangaroo with boxing gloves and is one of the most popular styles.

References

External links

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Jncojeans.com (Archive)
{{DEFAULTSORT:Jnco 1990s fashion Clothing brands of the United States Clothing companies established in 1985 Manufacturing companies based in Los Angeles Jeans by brand Companies that filed for Chapter 11 bankruptcy in 1994