JK Enum Nanbanin Vaazhkai
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''JK Enum Nanbanin Vaazhkai'' () is a 2015 Indian
Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...
-language
romantic drama film Romance films involve romantic love stories recorded in visual media for broadcast in theatres or on television that focus on passion (emotion), passion, emotion, and the affectionate romantic involvement of the main characters. Typically their ...
written and directed by Cheran, which was partially reshot in
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of South India ** Telugu literature, is the body of works written in the Telugu language. * Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Tel ...
as ''Rajadhi Raja'' (). It stars
Sharwanand Myneni Sharwanand (born 6 March 1984), known mononymously as Sharwanand, is an Indian actor and producer who primarily works in Telugu films alongside a few Tamil films. He made his acting debut in 2004 with the film ''Aidho Tareekhu''. He i ...
and
Nithya Menen N. S. Nithya (born 8 April 1990), known professionally as Nithya Menen is an Indian actress and singer who works predominantly in Malayalam, Tamil language, Tamil, and Telugu language, Telugu films . She has also acted in few Kannada langua ...
while
Prakash Raj Prakash Raj (born Prakash Rai; 26 March 1965) is an Indian actor, film director, producer, television presenter, and politician. Known for his works in Telugu language, Telugu, Tamil language, Tamil, Kannada, Malayalam, English language, Engl ...
and Santhanam play supporting roles. The film featured songs by G. V. Prakash Kumar and film scored by
Siddharth Vipin Siddharth Vipin is an Indian composer, who mainly produces film scores and soundtracks in the Tamil film industry. He recently married Shriya Mohandas. Early life Siddharth was born in Salem,Tamil Nadu. Finished his schooling in Muscat, Oman, ...
. After failing to have a theatrical release in late 2013, the Tamil version had a
direct-to-video Direct-to-video or straight-to-video refers to the release of a film, television series, short or special to the public immediately on home video formats rather than an initial theatrical release or television premiere. This distribution strat ...
release on 6 March 2015, becoming the first venture in a new initiative launched by Cheran known as Cinema2Home (C2H). The Telugu version had been indefinitely placed on hold, but was later released theatrically on 24 June 2016, with the makers trying to profit from Sharwanand's popularity. Siddharth won the
Tamil Nadu State Film Award for Best Cinematographer The Tamil Nadu State Film Award for Best Cinematographer is given by the state government as part of its annual Tamil Nadu State Film Awards for Tamil (Kollywood) films. The list See also * Tamil cinema * Cinema of India References {{Tamil ...
.


Plot

Jayakumar, commonly known as JK, is a mid-20s man who does not care about family. Instead, he is obsessed with chatting on Facebook, partying, and passing time with friends. At work, he has a group of friends with similar interests. They all plan on going for a New Year Party. Two years later, JK is shown to be a changed person – very invested in developing, earning money and taking care of his family. He is shown to make business models with an aim of earning a lot of money in a short period of time. He has goals such as getting his two sisters married and ensuring that his brother gets good education. In attempts to start business, he goes to meet a bank manager at his home. As they had to wait for the bank manager to come, JK and his friend notice that the house is not well-maintained and take on the job to organise it. Upon returning, bank manager appreciates their work and tells JK and his friend that it would be very helpful if they could help clean homes regularly. He also suggests that about 150 other flats in his apartment complex would also appreciate this service. This becomes JK's first business venture. For this, he also ropes in help from his school friend Nithya. Together, JK, Nithya, and their friends go on to become very successful with multiple projects. Later, the reason for change in JK's behaviour is explained. When JK and friends were planning to go for the New Year Party, Ravi also wants to go with them and becomes a good friend of JK. Ravi comes from a very poor background, and his family is dependent on him. After the party, the gang meets with an accident, resulting in Ravi's death and a serious head injury for JK. JK has only a couple of years left in his life. This makes him realise the importance of life, and he decides to make his family happy and make sure that they have enough money before he dies. However, JK does not tell this to anyone but Nithya. In the end, JK leaves the responsibilities of business and his family to Nithya and goes off to the USA (where he would likely die because of his illness). Nithya is shown to be running the business and living with memories of time spent with her best friend JK.


Cast

''Note: Actors whose portions were fully or partially reshot from Tamil to Telugu are indicated in the table below.''


Production

The song "Hey Facebook Login Pannu" was shot on a set that cost , and had been constructed to resemble the interface of
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
.


Music

The soundtrack features five songs composed by G. V. Prakash Kumar. The album was released by Cheran's music company Dream Sounds Digital Solution on 15 September 2013. The score was composed by
Siddharth Vipin Siddharth Vipin is an Indian composer, who mainly produces film scores and soundtracks in the Tamil film industry. He recently married Shriya Mohandas. Early life Siddharth was born in Salem,Tamil Nadu. Finished his schooling in Muscat, Oman, ...
who also composed three additional songs for the film. Karthik of ''
Milliblog Karthik Srinivasan () is an Indian communications strategy consultant, music critic and blogger. He is the founder of the website ''ItwoFS'', which tracks plagiarism in Indian film music, and ''Milliblog'', where he reviews music albums. Car ...
'' wrote: "Cheran's last film as director – ''
Pokkisham ''Pokkisham'' () is a 2009 Indian Tamil language film directed by Cheran starring himself, Padmapriya, and Aryan Rajesh. The film failed at the box office, but Padmapdiya won the Tamil Nadu State Film Award for Best Actress. Plot In 1970, a ...
'' – had fantastic music from Sabesh Murali; the move to GV Prakash Kumar produces underwhelming results". ;Tamil ;Telugu


Marketing and release

As part of the promotion Cheran initiated a project named JK Fest 2013, in which college students from Tamil Nadu could participate. Students were asked to visualise and use their creativity to enact the songs of ''JK Enum Nanbanin Vaazhkai'' without knowing the film's story. Cheran revealed that the film would be released on Internet, DVD and satellite, on the same day of its theatrical release. He added that by releasing the film across all media on the same day, piracy could be curbed. However, the theatrical release did not happen; the film instead instead had a
direct-to-video Direct-to-video or straight-to-video refers to the release of a film, television series, short or special to the public immediately on home video formats rather than an initial theatrical release or television premiere. This distribution strat ...
release on 6 March 2015, the first via Cheran's Cinema2Home (C2H) initiative. The Telugu version, initially titled ''Yemito Ee Maya'', was later retitled as ''Rajadhi Raja'' and released theatrically on 24 June 2016, with the makers attempting to profit from Sharwanand's resurgence at the Telugu box office.


Critical reception

Baradwaj Rangan Baradwaj Rangan () is an Indian film critic and writer. A chemical engineering graduate with no formal training in filmmaking or cinema writing, he has a diverse career in advertising, IT consulting, and cinema writing. He has authored two boo ...
wrote for ''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It was founded as a weekly publication in 1878 by the Triplicane Six, becoming a daily in 1889. It is one of the India ...
'', "''JK Enum Nanbanin Vaazhkai'' feels like Cheran's attempt to show that he isn't, anymore, the sentimental, melodramatic filmmaker whose good intentions haven't always resulted in good movies (or good box-office collections). He's trying to show us that he can be young, hip", adding that the film "may have worked if Cheran had stuck to his style". Regarding the Telugu version, a critic from ''
The Hans India ''The Hans India'' is an Indian English-language daily newspaper published in the states of Andhra Pradesh and Telangana as well as in New Delhi. The newspaper was launched on 15 July 2011 and is owned to Hyderabad Media House Ltd., which also ...
'' wrote that "''Rajadhi Raja'' is a breezy feel good film with colourful visuals, enchanting score and well sketched characters.


References


External links

* * {{Cheran (director) 2010s buddy drama films 2010s Indian films 2010s Tamil-language films 2010s Telugu-language films 2015 direct-to-video films 2015 films 2015 multilingual films 2015 romantic drama films Films directed by Cheran Films scored by G. V. Prakash Kumar Indian buddy drama films Indian direct-to-video films Indian multilingual films Indian romantic drama films Tamil-language Indian films Tamil-language romantic drama films