J₂O is a still soft drink made from

fruit juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, suc ...

s. It is

manufactured Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a ran ...

Britvic Britvic plc is a British producer of soft drinks based in Hemel Hempstead, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It produces soft drinks under its own name, and several other brands. Hi ...

and sold in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

and Ireland. Its launch in 1998 was led by Sheraz Dar who joined Britvic in 1994, and was aimed at providing an alternative solution for people who were going out to bars and clubs but were not drinking alcoholic

beverages A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies ...

. The name ''J₂O'' is a pun on the

chemical formula In chemistry, a chemical formula is a way of presenting information about the chemical proportions of atoms that constitute a particular chemical compound or molecule, using chemical element symbols, numbers, and sometimes also other symbols, ...

for water, H₂O, chosen due to the drink's fruit juice content. The first flavours available were

Orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower * Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum ...

& Passion fruit, Apple & Mango and Apple &

Melon A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. The word "melon" can refer to either the plant or specifically to the fruit. Botanically, a melon is a kind of berry, specifically a " pepo". The ...

, but the range has progressively grown since.

History

In 2001 due to growing brand success, the J₂O packaging was redesigned and a fourth flavour, Orange & Cranberry, was introduced. In 2002, due to the brand's popularity within the on-trade sector, J₂O was made available to the take-home market for the first time, with four-bottle packs being introduced into supermarkets and retail shops. The packaging was again changed in 2005, and Apple & Raspberry was introduced. On 2 August 2006, Britvic announced a promotional campaign designed to coincide with the Little Britain live tour. The campaign, named "J2O is in for a laugh" allows buyers to enter a competition to win one of 96 VIP tickets to see the Little Britain show. As of 15 August 2007, J₂O has been made available to bars, clubs, and restaurants in the

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

area and is imported by Exotic Beverage Co. In 2009 J₂O introduced two new flavours, Grape & Kiwi and Winter Berries. Both of these flavours were originally limited edition but have since been integrated into the range of permanent flavours. 2010 saw a major packaging redesign and the launch of the J₂O White Blend range. Two flavours, one based on white grape, the other on red grape, are less sweet than the existing J₂O flavours and are designed to complement food, in the same way that white and red wine does. Orange & passion fruit and apple & mango (the 2 most popular flavours) have been released in PET bottles. In 2011 a limited edition flavour of J₂O called "Glitter Berry" was brought out. Then in 2012, 2 further limited edition flavours,

papaya The papaya (, ), papaw, () or pawpaw () is the plant species ''Carica papaya'', one of the 21 accepted species in the genus '' Carica'' of the family Caricaceae. It was first domesticated in Mesoamerica, within modern-day southern Mexico and ...

punch and diamond berry were released. In 2013, a limited edition Pear Gold version was released for

summer Summer is the hottest of the four temperate seasons, occurring after spring and before autumn. At or centred on the summer solstice, the earliest sunrise and latest sunset occurs, daylight hours are longest and dark hours are shortest, ...

. In 2020, J₂O won the Lausanne Index Prize - Supreme Award.

The Junior’s crew 2 Old Irish beats

In November 2014 they launched a TV advert called Junior's crew 2 Old Irish beats, which featured contemporary London dance outfit Junior's Crew, break-dancing to a live Irish folk band called The Other Brothers. The TV advert was filmed in Stoke Newington Town Hall and debuted during

The X-Factor ''The X Factor'' is a television music competition franchise created by British producer Simon Cowell and his company Syco Entertainment. It originated in the United Kingdom, where it was devised as a replacement for ''Pop Idol'' (2001–2003 ...

ITV1 ITV1 (formerly known as ITV) is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast television channel owned and operated by the British media company ITV plc. It provides the ITV (TV network), Channel 3 pu ...

(Nov 2014).

Flavours

As of 2019, the J2O range of flavours includes: * Apple & Mango * Apple & Raspberry * Orange & Passion Fruit * Orange and Cranberry * Spritz Pear & Raspberry * Spritz Apple & Watermelon * Spritz Apple & Elderflower * Spritz Peach & Apricot * Flamingo Fling (Limited Edition) *Midnight Forest-orange, cherry & chocolate (Limited Edition) * Toucan Tryst (Limited Edition) * Glitter Berry (Limited Edition) * Summer Shine (Limited Edition)

References

External links

Official J₂O Homepage

Exotic Beverage homepage
{{DEFAULTSORT:J2o Juice brands British brands Products introduced in 1998