J. Edward Day
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James Edward Day (October 11, 1914 – October 29, 1996) was an American lawyer and business executive, most widely known as the
United States Postmaster General The United States postmaster general (PMG) is the chief executive officer of the United States Postal Service (USPS). The PMG is responsible for managing and directing the day-to-day operations of the agency. The PMG is selected and appointed by ...
under whose leadership the ZIP code was introduced.


Early years and career

James Edward Day was born in
Jacksonville, Illinois Jacksonville is a city and the county seat of Morgan County, Illinois, United States. The population was 17,616 at the 2020 census, down from 19,446 in 2010. It is home to Illinois College, Illinois School for the Deaf, and the Illinois Sc ...
. He received a B.A. from
University of Chicago The University of Chicago (UChicago, Chicago, or UChi) is a Private university, private research university in Chicago, Illinois, United States. Its main campus is in the Hyde Park, Chicago, Hyde Park neighborhood on Chicago's South Side, Chic ...
in 1935, then attended
Harvard Law School Harvard Law School (HLS) is the law school of Harvard University, a Private university, private research university in Cambridge, Massachusetts. Founded in 1817, Harvard Law School is the oldest law school in continuous operation in the United ...
, graduating in 1938. Following law school, Day joined Sidley, Austin, Burgess and Harper in Chicago, where he became a close friend of
Adlai Stevenson Adlai Stevenson may refer to: * Adlai Stevenson I Adlai Ewing Stevenson (October 23, 1835 – June 14, 1914) was an American politician and diplomat who served as the 23rd vice president of the United States from 1893 to 1897 under President Gr ...
. In 1940 he joined the Naval Reserve and trained as an officer; he was called to active duty as an ensign in 1942, and was discharged as a lieutenant in 1945. Day returned to Sidley Austin and in 1948, following Stevenson's election as
governor of Illinois The governor of Illinois is the head of government of Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its we ...
, Day worked as a legislative assistant and later as Illinois insurance commissioner. In 1953, he left state government for a job with
Prudential Insurance Company Prudential Financial, Inc. is an American financial services company whose subsidiaries provide insurance, retirement planning, investment management, and other products and services to both retail and institutional customers throughout the Uni ...
, taking over its western operations four years later.


Postmaster General

In 1961 he became U.S. Postmaster General in the administration of John F. Kennedy. There, he was responsible for reducing the postal deficit, introducing ZIP codes, and improving service and employee morale; towards the latter he signed its first labor contract, with the
National Rural Letter Carriers' Association The National Rural Letter Carriers' Association (NRLCA) is an American labor union that represents the rural letter carriers of the United States Postal Service (USPS). The NRLCA negotiates all labor agreements for the rural carrier craft with the ...
. During his time at the job the Dag Hammarskjöld invert stamp was printed and reprinted. In August 1963, he resigned as Postmaster General, saying it was hard to live on the $25,000 salary the office paid. In 1965 he published a light-hearted memoir about his Postmaster General service, ''My Appointed Round: 929 days as Postmaster General'' (New York:
Holt, Rinehart and Winston Holt McDougal is an American publishing company, a division of Houghton Mifflin Harcourt, that specializes in textbooks for use in high schools. The Holt name is derived from that of U.S. publisher Henry Holt (1840–1926), co-founder of ...
, ).


Return to private practice

Immediately after leaving the federal government, Day returned to private law practice and joined the firm of
Sidley Austin Sidley Austin LLP is an American multinational corporation, multinational law firm with approximately 2,300 lawyers in 21 offices worldwide. It was established in 1866 and its headquarters is at One South Dearborn in Chicago's Chicago Loop, Loo ...
Burgess and Smith. In this capacity he helped establish the firm's Washington, DC office. His clients included the Advertising Mail Marketing Association, an organization that particularly benefited from the ZIP code's use in targeting
mass marketing Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest numb ...
campaigns by income level. Day's departure resulted from a perceived slight by his partners following the merger of Sidley with the Chicago law firm Liebman, Williams, Bennett, Baird and Minow. Day sued his former partners in a case that went to the
United States Court of Appeals for the District of Columbia Circuit The United States Court of Appeals for the District of Columbia Circuit (in case citations, D.C. Cir.) is one of the thirteen United States Courts of Appeals. It has the smallest geographical jurisdiction of any of the U.S. courts of appeals, ...
. ''Day v. Sidley & Austin, 548 F.2d 1018 (D.C.Cir. 1976)''. The court found that Day suffered from a bruised ego but that the facts failed to establish a legal
cause of action A cause of action or right of action, in law, is a set of facts sufficient to justify suing to obtain money or property, or to justify the enforcement of a legal right against another party. The term also refers to the legal theory upon which a ...
. Day joined Squire, Sanders & Dempsey in 1973, where he remained until he retired in 1984. Day also served as legal counsel for the Association of Postal Commerce for a number of years until 1986; the association subsequently established the annual "J. Edward Day Award", given in recognition of "distinguished service to the nation's postal community." Day died of a
heart attack A myocardial infarction (MI), commonly known as a heart attack, occurs when Ischemia, blood flow decreases or stops in one of the coronary arteries of the heart, causing infarction (tissue death) to the heart muscle. The most common symptom ...
on October 29, 1996, in
Hunt Valley, Maryland Hunt Valley is an unincorporated area, unincorporated community in Baltimore County, Maryland, Baltimore County, Maryland, United States, near the site of the Maryland Hunt Cup Steeplechase (horse racing), Steeplechase. It lies just north of th ...
.


References


External links


Index of Day's personal papers
from the John F. Kennedy Presidential Library and Museum {{DEFAULTSORT:Day, J. Edward 1914 births 1996 deaths United States Navy personnel of World War II Harvard Law School alumni Illinois Democrats Illinois lawyers Kennedy administration cabinet members 20th-century American politicians People from Jacksonville, Illinois Military personnel from Illinois Prudential Financial people United States Navy officers United States postmasters general University of Chicago alumni 20th-century American lawyers People associated with Sidley Austin