J.Lindeberg
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J.Lindeberg is a Swedish
clothing Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...
company. Their range includes
tennis Tennis is a List of racket sports, racket sport that is played either individually against a single opponent (singles (tennis), singles) or between two teams of two players each (doubles (tennis), doubles). Each player uses a tennis racket st ...
,
golf Golf is a club-and-ball sport in which players use various Golf club, clubs to hit a Golf ball, ball into a series of holes on a golf course, course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standa ...
and
ski Skis are runners, attached to the user's feet, designed to glide over snow. Typically employed in pairs, skis are attached to ski boots with ski bindings, with either a free, lockable, or partially secured heel. For climbing slopes, ski skins c ...
clothing,
polo shirt A polo shirt, tennis shirt, golf shirt, or chukker shirt is a form of shirt with a collar. Polo shirts are usually short sleeved but can be long; they were used by Polo#Players, polo players originally in British Raj, British India in 1859 and ...
s,
training Training is teaching, or developing in oneself or others, any skills and knowledge or fitness that relate to specific useful competencies. Training has specific goals of improving one's capability, capacity, productivity and performance. I ...
clothes, jackets, suits, and shirts.


History


Founding

Johan Lindeberg Johan Lindeberg is a Swedish fashion designer. Career *He was the Marketing Director of Diesel from 1990 until 1996. *He was the CEO of Diesel US from 1994 to 1996. *In 1995, Johan Lindeberg decided to quit his position at Diesel in order to ...
founded the J.Lindeberg brand in 1996. Lindeberg, who had been the
marketing director A chief marketing officer (CMO), also called a chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including adverti ...
of
Diesel Diesel may refer to: * Diesel engine, an internal combustion engine where ignition is caused by compression * Diesel fuel, a liquid fuel used in diesel engines * Diesel locomotive, a railway locomotive in which the prime mover is a diesel engine ...
, resigned from his duties at the Italian
denim Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more Warp (weaving), warp threads. This twill weave produces a diagonal ribbing that distinguishes it from cotton duck. Denim, as it is recognized today, was f ...
brand to create his own brand. Lindeberg launched his brand, J.Lindeberg, during the summer of 1996 in
Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...
and
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
simultaneously. Lindeberg served as
Creative Director A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creat ...
, and assembled a small team of designers headed by Roland Hjort, who was recruited from the Swedish apparel brand H&M.


21st Century Lifestyle

The first design concept was called ''21st Century Lifestyle'', and the collection was showcased in New York during the Fashion Week Fall Winter 1997 Season, featuring men’s fashion and golf clothing. To further develop the golf concept, Lindeberg turned to PGA-tour golfer
Jesper Parnevik Jesper Bo Parnevik (; born 7 March 1965) is a Swedish professional golfer. He spent 38 weeks in the top 10 of the Official World Golf Ranking in 2000 and 2001. Early years and amateur career Parnevik was born in Botkyrka, Stockholm County, a ...
.


Critical acclaim

In 1999, Swedish Elle presented J.Lindeberg with the "Designer of the Year" award. The following year (2000) J.Lindeberg received the "Guldknappen" (golden button) award as "Most Innovative Designer". Later in 2000, J.Lindeberg opened its first flagship store in central Stockholm. Several more concept stores followed shortly in New York City,
Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
,
Yokohama is the List of cities in Japan, second-largest city in Japan by population as well as by area, and the country's most populous Municipalities of Japan, municipality. It is the capital and most populous city in Kanagawa Prefecture, with a popu ...
and
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
. By 2002, J.Lindeberg's annual turnover had reached 219 million
Swedish kronor The krona (; plural: ''kronor''; currency sign, sign: kr; ISO 4217, code: SEK) is the currency of Sweden. Both the ISO code "SEK" and currency sign "kr" are in common use for the krona; the former precedes or follows the value, the latter usual ...
, selling in 500 stores worldwide. Lindeberg decided to feature his collections for the first time as a part of official New York Fashion Week Schedule in
Bryant Park Bryant Park is a , privately managed public park in the New York City borough (New York City), borough of Manhattan. It is located between Fifth Avenue and Avenue of the Americas (Sixth Avenue) and between 40th Street (Manhattan), 40th and 42 ...
. J.Lindeberg has been worn on several official occasions by
Bono Paul David Hewson (born 10 May 1960), known by the nickname Bono ( ), is an Irish singer-songwriter and activist. He is a founding member, the lead vocalist, and primary lyricist of the rock band U2. Bono is known for his impassioned voca ...
from U2,
Brad Pitt William Bradley Pitt (born December 18, 1963) is an American actor and film producer. In a Brad Pitt filmography, film career spanning more than thirty years, Pitt has received list of awards and nominations received by Brad Pitt, numerous a ...
,
Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, actor, record producer, and dancer. Dubbed the "Honorific nicknames in popular music, Prince of Pop", ''Billboard (magazine), Billboard'' honored him as the b ...
,
Ashton Kutcher Christopher Ashton Kutcher (; born February 7, 1978) is an American actor, producer and entrepreneur. His accolades include a People's Choice Award and fifteen Teen Choice Awards, in addition to a nomination for a Screen Actors Guild Award. K ...
,
The Killers The Killers are an American Rock music, rock band formed in Las Vegas, Nevada, in 2001 by Brandon Flowers (lead vocals, keyboards, bass) and Dave Keuning (lead guitar, backing vocals). After the band went through a number of short-term bas ...
, and
Jane's Addiction Jane's Addiction was an American Rock music, rock band formed in Los Angeles in 1985. The band's best known line-up consisted of lead vocalist Perry Farrell, bassist Eric Avery, drummer Stephen Perkins and guitarist Dave Navarro. Jane's Addicti ...
, among others. In mid-2002, Lindeberg and his wife Marcella, whom he met at Diesel, permanently relocated to London to set up a base for J.Lindeberg's international marketing operations and a UK showroom with the purpose of expanding the brand. Shortly thereafter, the first women's collection was revealed under the supervision of Marcella. Lindeberg also announced that J.Lindeberg would for the first time present a full denim concept for both men and women. After appearing at the Milano Moda Uomo Fashion week, work began on reconstructing J.Lindeberg's worldwide stores to also carry the women's collection. As work began on the women's collection, Lindeberg revealed J.Lindeberg Future Sports. J.Lindeberg Future Sports also carried a completely new store concept and the first store opened in central Stockholm. The season after its initiation, the Future Sports Concept produced the first J.Lindeberg Ski Collection that was showcased together with the Fall/Winter 2005 season in
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
. The face of J.Lindeberg Ski became Swedish free skier
Jon Olsson Jon Anders Olsson (born 17 August 1982) is a former professional freeskier and alpine ski racer from Sweden. Born in Mora, Olsson started his career as a ski racer but at age 16 he switched his race skis for twin tips and quit ski racing. Eight ...
. The J.Lindeberg Ski collection was exhibited at ISPO-fair in Germany where it won the "Newcomer of the Year" award. More concept collections appeared the following years, including, swimwear, sunglasses and shoes.


Restructuring

In 2007, the decreasing profitability of the company had begun to put heavy pressure on the relationship between Lindeberg and J.Lindeberg's major shareholders. The issues were resolved when the capital investment firm
Proventus Proventus is a privately held Swedish investment company founded in 1980 by Robert Weil. It was listed on the Stockholm Stock Exchange from 1982 until 1995. Proventus currently holds shares in companies such as BRIO AB,Marcella to New York. The J.Lindeberg Ski Collection had been reintroduced, headed by Fredrik Dahl, who used to be the design director at "
The North Face The North Face is an American outdoor recreation products company. The North Face produces outdoor clothing, footwear, and related equipment. Founded in 1968 to supply climbers, the company's logo draws inspiration from Half Dome, a distinct ...
". J.Lindeberg's retail stores were remade by the French/Swedish architect Albert Francois Lenoard. The first of the new store concepts to open was the Flagship Store on in central Stockholm. Pierangelo D'Agostin was reappointed as Design Director, with the responsibility of all concepts. He had been design director at
Jil Sander Heidemarie Jiline "Jil" Sander (; born 27 November 1943) is a German minimalist fashion designer and the founder of the Jil Sander (brand), Jil Sander fashion house. Early life and education Heidemarie Jiline Sander was born in Wesselburen on 2 ...
and his own Japanese luxury brand hLam.


Today

Since 2012 J.Lindeberg has been owned by
Anders Holch Povlsen Anders Holch Povlsen (born 4 November 1972) is a Danish billionaire, CEO and sole owner of the international retail clothing chain Bestseller (which includes Vero Moda and Jack & Jones), a company founded by his parents. He is the largest share ...
(founder and owner of
Bestseller A bestseller is a book or other media noted for its top selling status, with bestseller lists published by newspapers, magazines, and book store chains. Some lists are broken down into classifications and specialties (novel, nonfiction book, cookb ...
), Dan Friis, Allan Warburg (also co-owners of Bestseller China) and Stefan Engström. The company has expanded globally and now also has a Chinese business. There are over 215 branded stores and shop in shops worldwide and yearly brand sales of approximately 1.6 BN SEK per year. In 2017, Stefan Engström decided to leave the role as CEO and was replaced by the company’s CFO, Johan Mark. Stefan Engström however, still continues to play an active role within the company. J.Lindeberg continues to offer Fashion, Golf, Ski and Active Wear collections. The design head office of all collections is situated in Stockholm, where the international design team sits. In January 2016, Johan Lindeberg came back to the company on a two-year assignment in the role of Creative Consultant.


References


J.Lindeberg USA-CanadaJ. Lindeberg
*
Dagens Nyheter (, ), abbreviated ''DN'', is a daily newspaper in Sweden. It is published in Stockholm and aspires to full national and international coverage, and is widely considered Sweden's newspaper of record A newspaper of record is a major nationa ...

J Lindeberg äntligen lönsamt
- "J Lindeberg finally making profit", September 11, 2004 article *
Aftonbladet (, lit. "The evening paper") is a Swedish language, Swedish daily tabloid newspaper published in Stockholm, Sweden. It is one of the largest daily newspapers in the Nordic countries. History and profile The newspaper was founded by Lar ...

Brad Pitt klär sig svenskt
- "Brad Pitt wears JL", January 18, 2007 *
Mall of Scandinavia Westfield Mall of Scandinavia is a shopping mall located in Solna in Stockholm, Sweden. It was inaugurated on November 12, 2015, and is the fourth largest mall in the Nordic countries with 224 stores and restaurants, many of them with double-hei ...


- "J.Lindeberg Swedish fashion" {{DEFAULTSORT:Lindeberg, Johan Multinational companies headquartered in Sweden Clothing brands Clothing brands of Sweden Clothing brands of Stockholm Clothing retailers of the United States Clothing retailers of Sweden High fashion brands Companies based in New York City Companies based in Stockholm 1997 establishments in Sweden Clothing companies established in 1997