Jagdish Chand Anand better known as J.C. Anand (1922 – 17 May 1977) was a

Pakistani Pakistanis (, ) are the citizens and nationals of the Islamic Republic of Pakistan. Pakistan is the fifth-most populous country, with a population of over 241.5 million, having the second-largest Muslim population as of 2023. As much as ...

film producer and distributor. One of the largest distributors within the country, he founded

Eveready Pictures Eveready Pictures is a Pakistani film and television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of tr ...

Karachi Karachi is the capital city of the Administrative units of Pakistan, province of Sindh, Pakistan. It is the List of cities in Pakistan by population, largest city in Pakistan and 12th List of largest cities, largest in the world, with a popul ...

Family background

Anand was born in 1922 in

Bhera Bhera (; ) is a city and a tehsil of Sargodha District, Punjab province of Pakistan. The city is known for wood-carved items, textiles (such as quilts and khussas), and certain desserts (such as pheonian and pateesa). The city is made up ...

Sargodha District Sargodha District (Punjabi language, Punjabi and ), is a district of Punjab, Pakistan, Punjab, Pakistan. The capital of the district is Sargodha. It is an agricultural district with wheat, rice, sugarcane and kinnow being its main crops. The Sa ...

British India The provinces of India, earlier presidencies of British India and still earlier, presidency towns, were the administrative divisions of British governance in South Asia. Collectively, they have been called British India. In one form or another ...

. His father was a businessman. His family opted to stay back in

Pakistan Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...

at the time of Partition in 1947. Anand was the Uncle of

Juhi Chawla Juhi Chawla Mehta ( Chawla; born 13 November 1967) is an Indian actress. She established herself as one of the leading actresses of Hindi cinema from the late 1980s through the early 2000s. Recognised for her comic timing and vivacious on-screen ...

(Indian actress) as she was his sister's daughter. His son, Satish Chand Anand, after graduating from

London School of Economics The London School of Economics and Political Science (LSE), established in 1895, is a public research university in London, England, and a member institution of the University of London. The school specialises in the social sciences. Founded ...

in 1971 continues to make films in Pakistan under their home banner Eveready Pictures. Satish Chand has 3 daughters. The middle daughter is in medical profession. Eldest daughter Tania based in UK and youngest Neha based in Dubai, both are in infotainment business.

Career

Soon after independence in 1947, Anand founded

to produce and distribute films. Pakistan's pioneer film producer

Agha G. A. Gul Agha G. A. Gul (19 February 1913 – 6 September 1983) is widely considered to be one of the pioneers of cinema in Pakistan. He also was the founder and owner of the Evernew Studios in Lahore, Pakistan. Career Gul was born in Peshawar, Brit ...

was his colleague and a friend. Film producer J. C. Anand played a key role in inviting Indian film maker Roop K. Shorey and his then popular actress wife

Meena Shorey Meena Shorey (13 November 1921 – 3 September 1989) was a Pakistani film actress who worked first in Indian cinema and later Pakistani cinema. She appeared in Hindi/Urdu and Punjabi films. Credited in films by her mononym, Meena, her real ...

to Pakistan to make ''Miss 56'' (1956 film). Meena Shorey was born in

Raiwind Raiwind ( Punjabi & ) is a town located within union council 149 (Dholanwal) in Allama Iqbal Town of Lahore, Punjab, Pakistan. The town serves as the headquarters of Tablighi Jamaat and hosts the annual Raiwind Markaz Ijtema. Raiwind is also ...

, Punjab near

Lahore Lahore ( ; ; ) is the capital and largest city of the Administrative units of Pakistan, Pakistani province of Punjab, Pakistan, Punjab. It is the List of cities in Pakistan by population, second-largest city in Pakistan, after Karachi, and ...

and had become famously known as the ''Larra Lappa girl'' after the success of Indian film

Ek Thi Ladki ''Ek Thi Ladki'' (Hindi: एक थी लड़की, There Was A Girl) is a 1949 Hindi action comedy film by director Roop K. Shorey. It had the famous Punjabi song "Laara Lappa Laara Lappa Layi Rakhda" by Lata Mangeshkar, Satish Batra a ...

(1949).

Death

J.C. Anand died on 17 May 1977 in Karachi, Pakistan.

Films

* Sassi (1954) (first

golden jubilee A golden jubilee marks a 50th anniversary. It variously is applied to people, events, and nations. Bangladesh In Bangladesh, golden jubilee refers the 50th anniversary year of the separation from Pakistan and is called in Bengali language, ...

film of Pakistan) * Heer (1955) (with highly popular music and film songs by music director

Safdar Hussain Safdar Hussain (died 1989) was a Pakistani musician who composed playback melodies for Urdu and Punjabi (language), Punjabi Lollywood films in the decades from 1950s to 1980s. He is known for composing music for movies like, Heer (1955 film), ...

) * Miss 56 (1956) *

Ishq-e-Laila ''Ishq-e-Laila'' is a 1957 Pakistani Urdu language fantasy romance film directed by Munshi Dil and produced by J.C. Anand. The film is primarily known for its blockbuster music by Safdar Hussain and lyrics by Qateel Shifai. It stars Sabiha K ...

(1957) * Murad (1957) *

Noor-e-Islam ''Noor-e-Islam'' is a 1957 Pakistani costume drama film directed by Nazir and produced by J.C. Anand under banner Eveready Pictures. The cast included Swaran Lata, Darpan, Naeem Hashmi, Majid, Nazar, Asha Posley and Nazir himself in l ...

(1957) (with super-hit

Naat A nucleic acid test (NAT) is a technique used to detect a particular nucleic acid sequence and thus usually to detect and identify a particular species or subspecies of organism, often a virus or bacterium that acts as a pathogen in blood, Tissue ...

song ''Shah-e-Madina Yasrab Ke Waali') * Hasrat (1958) * Alam Ara (1959) * Dulhan (1963)

References

External links

IMDb Profile of J.C. Anand

Eveready Group of Companies
Pakistani Hindus 1922 births 1977 deaths Pakistani film producers Film distributors (people) {{Film distributors in Pakistan , state=autocollapse