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Itsu is a British chain of
East Asian East Asia is the eastern region of Asia, which is defined in both geographical and ethno-cultural terms. The modern states of East Asia include China, Japan, Mongolia, North Korea, South Korea, and Taiwan. China, North Korea, South Korea a ...
-inspired fast food shops and restaurants and a grocery company.Moules, Jonathan
"Itsu founder nurtures a new generation"
'' Financial Times'', London, 21 January 2014. Retrieved on 21 January 2014.
The chain was founded by Julian Metcalfe, co-founder of sandwich chain Pret a Manger, in partnership with Clive Schlee. The first Itsu store opened in Chelsea, London in 1997. , Itsu has 76 stores in England, including 54 in London, and one abroad, located in
Brussels Airport Brussels Airport, nl, Luchthaven Brussel, vls, Vliegpling Brussel, german: Flughafen BrĂ¼ssel is an international airport northeast of Brussels, the capital of Belgium. In 2019, more than 26 million passengers arrived or departed at Bruss ...
. Itsu roceryproducts are sold at various supermarket chains in the United Kingdom, and online."Itsu grocery-where to buy
"Itsu grocery"
By 2013, Itsu was serving over nine million customers per year.


Outlets and expansion

In April 2013, Itsu announced plans to open 20 more stores in London over the next three years. By September 2013, Itsu opened its first shop outside London, in Oxford. In January 2016, Itsu expanded into Northern England, choosing Spinningfields in central Manchester as the site for its first Northern store. The chain later opened a branch in Leeds. In June 2018, The restaurant opened a branch in New York City's Midtown.


Itsu rocery/h1>

In March 2012, Metcalfe's Food Company, run by
Robert Jakobi Robert Jakobi (born April 7, 1985) is a Food entrepreneur. He is the former Managing Director and Co Owner of Metcalfe's Food Company, which was founded by Julian Metcalfe in 2009. Early life and education Robert Jakobi grew up in London and ...
, launched the Itsu brand into retailVince Bamford
"Itsu to target retailers with new Asian snacks"
The Grocer, June 2011
under the name Itsu rocery The Itsu roceryproducts are sold throughout UK supermarkets, including Sainsbury's, Tesco, Waitrose, Co-op Food, and Whole Foods Market.


Partnerships

In January 2014, Itsu became the official partner of the Volleyball England Beach Tour.Charlotte Edwardes
"Mr Itsu: Julian Metcalfe on beautiful lean cuisine, why he loves London's hard-working immigrants and his noisy troupe of children and steps
"London Evening Standard", 3 February 2014


References


External links


Official website

itsu Grocery website
{{Food chains in the United Kingdom, state=expanded Restaurants in London Asian restaurants in the United Kingdom Restaurants established in 1997