Itsu is a British chain of
East Asian
East Asia is the eastern region of Asia, which is defined in both geographical and ethno-cultural terms. The modern states of East Asia include China, Japan, Mongolia, North Korea, South Korea, and Taiwan. China, North Korea, South Korea a ...
-inspired fast food shops and restaurants and a grocery company.
[Moules, Jonathan]
"Itsu founder nurtures a new generation"
'' Financial Times'', London, 21 January 2014. Retrieved on 21 January 2014.
The chain was founded by
Julian Metcalfe, co-founder of sandwich chain
Pret a Manger, in partnership with
Clive Schlee.
The first Itsu store opened in
Chelsea, London in 1997. , Itsu has 76 stores in England, including 54 in London, and one abroad, located in
Brussels Airport
Brussels Airport, nl, Luchthaven Brussel, vls, Vliegpling Brussel, german: Flughafen BrĂ¼ssel is an international airport northeast of Brussels, the capital of Belgium. In 2019, more than 26 million passengers arrived or departed at Bruss ...
.
Itsu
roceryproducts are sold at various supermarket chains in the
United Kingdom, and online.
["Itsu grocery-where to buy](_blank)
"Itsu grocery"
By 2013, Itsu was serving over nine million customers per year.
Outlets and expansion

In April 2013, Itsu announced plans to open 20 more stores in London over the next three years.
By September 2013, Itsu opened its first shop outside London, in
Oxford.
In January 2016, Itsu expanded into
Northern England, choosing
Spinningfields in central
Manchester as the site for its first Northern store. The chain later opened a branch in
Leeds.
In June 2018, The restaurant opened a branch in
New York City's
Midtown.
Itsu rocery/h1>
In March 2012,
Metcalfe's Food Company, run by
Robert Jakobi
Robert Jakobi (born April 7, 1985) is a Food entrepreneur. He is the former Managing Director and Co Owner of Metcalfe's Food Company, which was founded by Julian Metcalfe in 2009.
Early life and education
Robert Jakobi grew up in London and ...
, launched the Itsu brand into retail
[Vince Bamford]
"Itsu to target retailers with new Asian snacks"
The Grocer, June 2011 under the name Itsu
rocery
The Itsu
roceryproducts are sold throughout UK supermarkets, including
Sainsbury's,
Tesco,
Waitrose,
Co-op Food, and
Whole Foods Market.
Partnerships
In January 2014, Itsu became the official partner of the
Volleyball England Beach Tour.
[Charlotte Edwardes]
"Mr Itsu: Julian Metcalfe on beautiful lean cuisine, why he loves London's hard-working immigrants and his noisy troupe of children and steps
"London Evening Standard", 3 February 2014
References
External links
Official websiteitsu Grocery website
{{Food chains in the United Kingdom, state=expanded
Restaurants in London
Asian restaurants in the United Kingdom
Restaurants established in 1997