''Ishq Positive'' is a 2016

Pakistani Pakistanis (, ) are the citizens and nationals of the Islamic Republic of Pakistan. Pakistan is the fifth-most populous country, with a population of over 241.5 million, having the second-largest Muslim population as of 2023. As much as ...

romantic comedy Romantic comedy (also known as romcom or rom-com) is a sub-genre of comedy and Romance novel, romance fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount all obstacles. Ro ...

film directed by

Noor Bukhari Noor Bukhari (Punjabi language, Punjabi, ; born 3 July 1982) is a Pakistani former actress, director, model and television host. She has been featured in several TV shows, films and commercials. During her film career, she appeared in 44 Urdu F ...

, written by Suraj Baba and produced by Shazia Hussain Kashif Latif under the production banner of ''KSL Productions''. The film stars

, Wali Hamid Ali Khan,

Saud The House of Saud ( ) is the ruling royal family of Saudi Arabia. It is composed of the descendants of Muhammad bin Saud, founder of the Emirate of Diriyah, known as the First Saudi State, (1727–1818), and his brothers, though the ruling fac ...

, Saim Ali, Ahmed Ali, Faria Bukhari,

Durdana Butt Durdana Butt (9 May 1938 – 12 August 2021) was a Pakistani actress known for her work on Pakistani television. She appeared in a few films as well. Butt is best known for her portrayals in PTV's '' Fifty Fifty'' (1978), ''Aangan Terha'' (1 ...

. The film was scheduled for release on

Eid al-Adha Eid al-Adha () is the second of the two main festivals in Islam alongside Eid al-Fitr. It falls on the 10th of Dhu al-Hijja, the twelfth and final month of the Islamic calendar. Celebrations and observances are generally carried forward to the ...

2015 but was delayed and then released on 22 July 2016. At the

4th Hum Awards The 4th Hum Awards ceremony, presented by the Hum Television Network and Entertainment Channel (HTNEC), sponsored by Servis, honored the best in fashion, music and Hum Television Dramas of 2015. It took place on 23 April 2016, at the Expo Ce ...

CEO of

Hum Network Limited Hum Network Limited () is a Pakistani media company based in Islamabad, Pakistan. It was established in February 2004 by Sultana Siddiqui. It’s also powered by Zee Network. It is a current member of Asia-Pacific Broadcasting Union (APBU), A ...

Duraid Qureshi announced that the film would be released under the

Hum Films Hum or HUM may refer to: Science * Hum (sound), a sound produced with closed lips, or by insects, or other periodic motion * Mains hum, an electric or electromagnetic phenomenon * The Hum, an acoustic phenomenon * Venous hum, a physiological sen ...

Banner.

Plot

The story revolves around Rajjo (Noor Bukhari) who runs away from her wedding because she did not want to marry Chaudhry Bashir (Saud). Then she met Wali (Wali Hamid Ali Khan) who was engaged to Saud's sister. Wali convinced Rajjo to go back to Saud so that he can marry his sister. Then they both came back and the wedding preparations started. After sometime, they realized that they love each other.

Cast

as Rajjo * Wali Hamid Ali Khan *

as Chaudhry Bashir * Saim Ali * Ahmed Ali *

* Sheeba Butt * Kamran Mujahid *

Hina Rizvi Hina Rizvi is a Pakistani actress. She is known for her roles in dramas ''Tishnagi Dil Ki'', '' Umeed'', '' Hari Hari Churiyaan'', '' Neeli Zinda Hai'' and '' Quddusi Sahab Ki Bewah''. Early life Hina was born on 16 March 1980 in Lahore, Pakis ...

as Neelo *

Iftikhar Thakur Iftikhar Thakur (Urdu, ), born Iftikhar Ahmed, is a Pakistani actor ,, director, and host. He first gained attention in stage drama for his roles in Punjabi drama and has since starred in numerous stage shows and telefilms in different languag ...

* Marium Chaudary * Maria Ilyas *

Sonu Sood Sonu Sood (born 30 July 1973) is an Indian actor, film producer, Model (person), model, humanitarian, and Philanthropy, philanthropist who works predominantly in Hindi cinema, Hindi, Telugu cinema, Telugu and Tamil cinema, Tamil films. He is k ...

Sana Fakhar Sana (; born 16 June 1979), often credited on the film screen as Sana Nawaz, is a Pakistani film actress and model. Sana was introduced to the Lollywood film industry by director Syed Noor in his film Sangam in 1997. Sana won the Best Actres ...

Production

Marketing

The first look of the film was revealed in June 2015. Initially the film was directed by

Sangeeta Sangeeta may refer to: Song and music * Sangita or Sangeeta, music-related performance arts in the ancient and medieval era Indian texts * '' Sangita Makarandha'', an ancient work on Indian classical music Sangeet Sangeeta *Sangeeta Bijlani ( ...

and was scheduled for release on

2015 but it was delayed after

left the project.

Soundtrack

The soundtrack of the film has been composed by Kamran Akhtar, Wali Hamid ALi Khan and Saji Ali and the lyrics have been given bylyricist A. M. Turaz from

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

. The music was launched in December 2015 at an event in

Royal Palm Golf and Country Club The Royal Palm Golf and Country Club (RPGCC) is a golf course and social club complex in Lahore, Punjab, Pakistan. It is located on the Canal Bank Road in Lahore. It was previously owned by the Pakistan Railways and called the Pakistan Railways ...

Lahore Lahore ( ; ; ) is the capital and largest city of the Administrative units of Pakistan, Pakistani province of Punjab, Pakistan, Punjab. It is the List of cities in Pakistan by population, second-largest city in Pakistan, after Karachi, and ...

List of tracks

Release

The film managed to collect over PKR 3 to 40 million in two Weeks. Movie cost is 20 million.

References

External links

*{{IMDb title, 5582336 2016 films Pakistani romantic comedy films 2016 romantic comedy films 2016 directorial debut films 2010s Urdu-language films Urdu-language Pakistani films