Isetann Department Store, Inc. under the trade name Isetann Department Store and Supermarket (or simply Isetann) is one of the retail operators in Metro Manila, the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

. It was incorporated in 1980 by Chinese-Filipino entrepreneurs Jorge Go and John Gobenghuy to operate Isetann commercial shopping centers such as the lease of commercial spaces within the compound of their malls and department stores. Isetann has about 2,000 employees. It has five branches.

History

The roots of Isetann Department Store Inc. dates back on July 27, 1980Brief History of Isetann
/ref> It was established in Carriedo, the former business district of

Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital city, capital of the Philippines, and its second-most populous city. It is Cities of the Philippines#Independent cities, highly urbanize ...

. Isetann was the revived version of 'Joymart' which was a smaller local supermarket chain, could not benefit much from

economies of scale In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of output produced per unit of time. A decrease in cost per unit of output enables a ...

. Hence, 'Joymart' was renamed the now 'Isetann' which transformed into a modern large-scale retailer store, with bright signature colors of orange and green. The first and only Isetann Mall, Isetann Cinerama Recto, was opened in 1988 as Isetann's response to its rival mall

SM City North EDSA SM North EDSA (formerly SM City North EDSA, The SM Center North EDSA and The SM City North EDSA), and colloquially known as SM North, is a large shopping mall located in Quezon City, Metro Manila, Philippines. It is the first SM Supermall in t ...

(opened 3 years earlier) located at the portion of Estero de Quiapo before becoming the site of the former Roman Super Cinerama which was burned down in the late 1970s. It primarily specializes in international and local movie screenings. The largest of the four branches, the Recto mall attracts shopping traffic because of its location beside Line 1 and Line 2 train stations in the office district of Manila. During the rest of the 1980s, Isetann expands its business in Cubao, Quezon City in mid-1985. In April 1988 in Recto, Manila to become a fully functioning

department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...

and

supermarket A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more lim ...

. In July 1989 Sta. Mesa, Manila a wholesale store outlet was developed. Unlike the first 3 branches, the Sta. Mesa branch is only a supermarket sans Department Store. Isetann is known for its marketing promotions, such as celebrity events, cooking competitions, hip-hop dance contests, and beauty pageants. Celebrities who have appeared in Isetann include

Marian Rivera Marian Rivera Gracia-Dantes (; born 12 August 1984) is a Filipino recording artist, actress, and commercial model. She gained prominence as a widely-acclaimed actress for her roles in ''MariMar'', '' Dyesebel'', '' Amaya'', '' Darna'' and '' T ...

Xian Lim Alexander Xian Lim (born July 12, 1989) is a Filipino actor, model, singer, host, blogger, filmmaker and professional basketball player. He is best known for his roles in '' My Binondo Girl'' (2011), '' The Reunion'' (2012), '' Ina, Kapatid, A ...

, Mateo Guidicelli,

Sam Milby Samuel Lloyd Milby (; born May 23, 1984) is a Filipino-American actor, musician, guitarist, model, recording artist, and businessman. In 2005, Milby decided to seriously pursue a career in show business and modeling. Biography Samuel Lloyd Milb ...

, and other well known local Filipino actors or singers. Besides celebrity promotions, the retailer also hosts sales, lotteries, and buy-one-take-one promotions. In 2019, the department store was ordered shut down by the Philippine government due to "operating beyond its business permit", "misrepresentation of actual business area" and "questionable number of employees," according to the city's Bureau of Permits' memorandum. The mall has since reopened after compliance to regulations.

Branches

References

External links

Isetann Department Store & Supermarket
Official website {{Supermarkets of the Philippines Isetann Department Store Retail companies established in 1980 Department stores of the Philippines Companies based in Manila