Isabela Gimenez Boscov is a Brazilian journalist and
YouTuber
A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...
specialised in
film criticism
Film criticism is the analysis and evaluation of films and the film medium. In general, film criticism can be divided into two categories: Academic criticism by film studies, film scholars, who study the composition of film theory and publish ...
. She gained notoriety in Brazil after her witty critics became
memes
A meme (; ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural ...
on social media.
Career
Boscov graduated in
Radio and Television from the School of Communications and Arts of the University of São Paulo (ECA-USP), she began her career at ''
Jornal da Tarde''. She also worked at Brazil's biggest newspaper of record, ''
Folha de S.Paulo'', and as editor-in-chief at the ''SET magazine'', specialised in cinema, where she remained until 1999, the year she arrived at ''
Veja'', where she was executive editor and responsible for the cinema area until 2015.
In 2015, she started a YouTube channel and a blog with designer Guiherme Gouveia and producer Whoopsy Daisy, where she published reviews and interviews and continued his collaboration with Veja, which ended afterwards.
Steven Spielberg
Steven Allan Spielberg ( ; born December 18, 1946) is an American filmmaker. A major figure of the New Hollywood era and pioneer of the modern blockbuster, Spielberg is widely regarded as one of the greatest film directors of all time and is ...
, Harrison Ford
Harrison Ford (born July 13, 1942) is an American actor. Regarded as a cinematic cultural icon, he has starred in Harrison Ford filmography, many notable films over seven decades, and is one of List of highest-grossing actors, the highest-gr ...
, Mickey Rourke
Philip Andre "Mickey" Rourke Jr. ( ; born September 16, 1952) is an American actor and former professional Boxing, boxer who has appeared primarily as a leading actor, leading man in drama, action, and thriller films. In a Mickey Rourke filmogra ...
, Quentin Tarantino
Quentin Jerome Tarantino (; born March 27, 1963) is an American filmmaker, actor, and author. Quentin Tarantino filmography, His films are characterized by graphic violence, extended dialogue often featuring much profanity, and references to ...
, Tim Roth
Timothy Simon Roth (; born 14 May 1961) is an English actor. He was among a group of prominent British actors known as the " Brit Pack". After garnering attention in television productions '' Made in Britain'' (1982) and '' Meantime'' (1983), ...
, Clint Eastwood
Clinton Eastwood Jr. (born May 31, 1930) is an American actor and film director. After achieving success in the Western (genre), Western TV series ''Rawhide (TV series), Rawhide'', Eastwood rose to international fame with his role as the "Ma ...
, George Lucas
George Walton Lucas Jr. (born May 14, 1944) is an American filmmaker and philanthropist. He created the ''Star Wars'' and ''Indiana Jones'' franchises and founded Lucasfilm, LucasArts, Industrial Light & Magic and THX. He served as chairman ...
, and others.
In 2021, the way she presents her reviews gained repercussions on social media, with the creation of memes made by users, in addition to the "Acervo Boscov" ("Boscov Collection"), a Twitter profile that reproduces excerpts from her reviews. In April 2022, this led to Boscov's participation in an Avon advertisement, in which some of the lines that became memes from her reviews published on YouTube were used. On June 5, 2022, Isabela Boscov commented on G1 that the predominant age group of the audience that watched her videos on YouTube was over 30 years old, and after the repercussion of the memes, there was an increase in the audience of 14–25 years old.
She also ventured into Letterboxd, where she publishes film critics she has been writing since 1983.
References
External links
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Blog
Revista Veja
(, English: ''see'', ''look t it') is a Brazilian weekly news magazine published in São Paulo and distributed throughout the country by media conglomerate Grupo Abril. It is the leading weekly publication in the country and one of the most i ...
{{DEFAULTSORT:Boscov, Isabela
Brazilian film critics
Brazilian journalists
University of São Paulo alumni
Brazilian columnists
Brazilian people of Spanish descent
Brazilian people of Russian descent
Year of birth missing (living people)
Living people